TV Ratings Sunday: 'Once Upon a Time' Hits Low, 'Revenge' Flat + 'Family Guy' Rises

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March 25th, 2013


Adults 18-49: Rating/Share 2.4/6 1.7/4 1.6/4 1.3/4 0.9/2
Adults 18-34: Rating/Share 1.7/5 1.9/6 1.1/3 0.8/2 0.7/2
Total Viewers (million) 10.137 3.586 6.196 5.614 2.524

 Note:  CBS prime delayed by 46 min in the Eastern/Central time zones due to NCAA Tournament runover.  Ratings are tentative and subject to change

Due to the nature of live  programming the ratings for CBS (NCAA Tournament Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was  number one among adults 18-49 and  with with total viewers.

Due to overruns,  CBS ratings are scrambled and essentially worthless until we get the finals tomorrow.

On FOX, Bob’s Burgers was even with last week's 1.7 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from last week’s 2.4. American Dad earned a 2.3, up four tenths from its last original's 1.9 adults 18-49 rating.

On ABC, Once Upon a Time earned a series low 2.1, down two tenths from last week's 2.3 adults 18-49 rating. Your predictions were far too optimistic. Revenge was even with last week's 1.8. Red Widow earned a 1.2, up two tenths from last week's 1.0, its best ratings since its premiere.

On NBC, Dateline earned a season low 1.1, down two tenths from last week's 1.3 adults 18-49 rating.  Celebrity Apprentice garnered a season low 1.5 down three tenths from last week's 1.8 adults 18-49 rating.


Broadcast primetime ratings for Sunday, March 24, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NCAA Basketball Overrun/60 Minutes 3.4 10 11.69
ABC America's Funniest Home Videos 1.3 4 6.85
NBC Dateline NBC (7-9PM) 1.1 3 6.10
FOX Bob's Burgers -R 0.9 3 2.16
7:30PM FOX The Cleveland Show -R 0.9 3 2.30
8:00 PM CBS 60 Minutes/ The Amazing Race 2.4 6 10.32
ABC Once Upon a Time 2.1 6 7.30
FOX The Simpsons -R 1.6 4 3.72
8:30 PM FOX Bob's Burgers 1.7 4 3.75
9:00PM FOX Family Guy 2.6 6 5.14
CBS The Amazing Race/ The Good Wife 2.0 5 9.37
ABC Revenge 1.8 4 6.13
NBC Celebrity Apprentice (9-11PM) 1.5 4 5.13
9:30PM FOX American Dad 2.3 5 4.46
10:00 PM CBS The Good Wife/The Mentalist 1.6 4 9.18
ABC Red Widow 1.2 3 4.50

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Miki

    OUaT definitely needs to focus on the main characters. And if they want to continue bringing secondary characters, Little Mermaid and other well known fairy tales like Rapunzel could be of a great help.

  • Jonathan

    Next week, Red Widow will overtake Revenege. Surprised by the jump. Might watch it now.

  • Sarah

    Last night’s episode of OUAT time was terrible. I almost didn’t even watch the entire thing.

  • frodo

    @Tommy M

    What most people fail to see is that there is a huge difference in the ratings now.

    A few seasons ago you would have never had something as strong as The Walking Dead, Downton Abby, The Bible or Game of Thrones in terms of ratings. These shows get huge ratings. And they all air at the same time.

    Revenge is a serialized drama that appeals to the viewers who watch the Grammys, Golden Globes, etc. Being a serialized drama it needs a more consistent schedule as it depends on its momentum.

    With so many breaks in its schedule and so much competition from awards shows, cable shows, etc. It loses the momentum and many people just stop watching it.

    Its much easier to watch something like the Walking Dead or Downton Abby as there are few breaks in the schedule and the episodes air one after the other.

  • frodo


    Thanks for the half hours.

  • DenverDean

    @ZMax “Well, for Revenge, Season 1 was just the starting off point and the creator Mike Kelly already knows how many season’s he wants the show to last.(but he’s keeping that a secret)”

    Funniest thing I’ve read. Yeah, if show sinks, easy for Kelly to say, I only planned it for three seasons. Please. I watched every episode until FauxManda’s death. S1 was can’t miss, S2 was just downright painful. I was FF through 75% of more until the last two I watched. When the replaced Initiative woman with Initiative Man, I was done. I just don’t get how they went so far off-course. Summer in Hamptons, Emanda’s revenge, evil Graysons and hanging out at dive bar or Nolan’s place. It’s all pretty simple when you get down to it. Instead, it became a convoluted mess. Oh, and I never watched show live on Wed or Sun, so when it aired, not relevant.

  • Melissa

    Total viewership for Once Upon a Time is wrong.

    Ratings from the year-ago Sunday (3/25/12)

    60 Minutes – 2.3
    The Amazing Race – 2.6
    The Good Wife – 1.8
    CSI: Miami – 2.1

    The Simpsons (R) – 1.0
    The Cleveland Show – 1.5
    The Simpsons (R) – 1.9
    Bob’s Burgers – 2.0
    Family Guy (R) – 2.1
    American Dad – 2.0

    America’s Funniest Home Videos – 1.2
    Once Upon a Time – 2.9
    Desperate Housewives – 2.6
    GCB – 2.1

    Dateline – 1.0
    Harry’s Law – 0.8
    Celebrity Apprentice – 1.8

  • frodo

    @ Jonathan

    The Red Widow is not overtaking anything and it will most likely adjust down LOL.

    The only thing that is certain for the Red Widow is the Cancellation Bear feeding on its carcass.

  • bob

    Revenge has Walking Dead, Celebrity Apprentice, The Good Wife, Downton Abbey (during Season), Games of Throans (next week), Seth McFarland, Army Wives, and the awards shows to compete with.

    Scandal has Elementary and repeats of Law and Order SVU, Archer, Animal Planet, and of course the worst Property Wars.

    As you can see, it is obvious who has the easier time slot. And Scandal will NOT be immuned to the season rut when it happens…most likely next season which is their 2 1/2 Season….since season one only had around 13 episodes.

  • heba

    red widow overtaking revenge r u kidding me? if its barely even getting a 1.4 lol it will be cancelled revenge is in the high ones and red widow is in the low ones

  • Ted Craig

    “Season 1 was full of standalone episodes”
    Which is why it probably had higher ratings.

    What jump? From 1.3 to 1.1 during the hour? Your prediction is unlikely.

  • cas

    Not sure why some of you are such A holes always knocking on shows that you don’t like. OUAT, Revenge and Scandal are all completely different shows, so there is no reason for competition or no reason why they all can’t be renewed. I’d also be interested to see how other shows would do if they were moved to Sundays. I am sure they would start off good in the fall but then drop in the Spring, as most shows across the board drop in the Spring.

  • JED

    The reason the ABC shows are flat is because of 2 things : The Bible, which thankfully is over next weekend for good, and The Walking Dead. Nothing more and nothing less. They are doing better than any of the other networks any way in those time slots. I could not care less about Red Widow – bring back 666. Once those two shows which both wrap this weekend – ratings for the great ABC dramas will rise and people will watch them instead. Simple.

  • Oliver

    Red Widow is scheduled to start a minute late, so it’s more likely to be adjusted down.

  • Skylar James

    GCB should’ve been renewed, doing a lot better than most 10pm shows on ABC

  • Anthony Parello (AP076)

    “Instead, it became a convoluted mess”

    To be fair is there any night time soap opera that at one point or another, has not become a convoluted mess from time to time. The problem with Revenge is that this has happened in its second season rather than its 4th or 5th.

  • K

    OUAT is failing partly due to Snow White and Prince Charming, being so boring.

  • Gabe

    GCB was doing amazing all things considered….

  • A

    I think the ratings of Red Widow and Apprentice are more important than Family Guy’s and should be in the headline instead, no?

  • Tommy M.

    @ frodo, I’m not denying that there is more competition on Sundays from cable, but that’s true across the board every night of the week. I still say the declines have more to do with a lack of interest in the show than it does the way it’s scheduled. If people were truly engaged in it, they would watch it no matter how it was scheduled.

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