CBS Scores a Weekly Win in Viewers, Adults 18-49 and Adults 25-54

Categories: Press Releases

Written By

March 26th, 2013

NCIS Jan 15

via press release:

CBS SCORES A WEEKLY WIN IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

 

Network Has Six of the Top 10 Programs in Viewers; Four of the Top Five Scripted Shows in

Adults 18-49

 

"NCIS" is the #1 Program in Viewers and Top Scripted Program in

Adults 18-49

 

"NCIS: Los Angeles," "Golden Boy," "Criminal Minds," "CSI: Crime Scene Investigation," "The Amazing Race" and "The Good Wife" Post Growth in Viewers and Key Demos From Last First-Run Broadcast

 

CBS Maintains Season-to-Date Leadership in All Key Ratings Categories

 

CBS scored a weekly win in viewers, adults 18-49 and adults 25-54 with six of the week's top 10 programs in viewers and four of the top five scripted shows in adults 18-49, according to Nielsen live plus same day ratings for the week ending March 24, Week 26 of the 2012-2013 television season.

 

CBS had six of the week's top 10 programs, led by #1 NCIS, which also ranked as the top scripted show of the week in adults 18-49.  Criminal Minds, How I Met Your Mother and NCIS LOS ANGELES and 2 Broke Girls also ranked among the top scripted shows in adults 18-49.

 

            NCIS: LOS ANGELES, Golden Boy, Criminal Minds, CSI: CRIME SCENE INVESTIGATION, THE Amazing Race and THE Good Wife  all posted growth in viewers and key demographics from their last first-run  broadcasts.

 

For the week in viewers:  CBS (8.45m), ABC (7.46m), FOX (5.93m) and NBC (4.15m). Season-to-date in viewers:  CBS (12.21m), ABC (7.85m), NBC (7.15m) and FOX (7.14m).

 

For the week in key demographics, CBS was first in adults 25-54 (2.8/07) and adults 18-49 (2.1/06).  Season-to-date, CBS is first in adults 25-54 (3.9/10) and adults 18-49 (3.0/08).

 

For the week in households:  CBS (5.3/09), ABC (4.8/08), FOX (3.6/06) and NBC (2.7/04).  Season-to-date in households:   CBS (7.5/12), ABC (5.0/08), NBC (4.5/07) and FOX (4.3/07).

 

CBS Weekly Highlights:

 

How I Met Your Mother (4.8/07, 7.44m) was first in adults 18-34 (2.4/08), tied for first in adults 18-49 (3.0/09, with ABC) and was second in adults 25-54 (3.6/09).  How I Met Your Mother was Monday night's #1 program in adults 18-34.

 

Rules of Engagement (4.2/06, 6.78m) was up +3% in adults 25-54 (3.2/08 from 3.1/08) and +10% in adults 18-49 (2.3/06 from 2.1/06).

 

Hawaii Five-0 was tied for first in adults 25-54 (3.1/07, with ABC), and was second in households (5.7/09), viewers (8.99m) and adults 18-49 (2.1/06, -0.1 behind CBS).  Hawaii Five-0 was up +7% in adults 25-54 (from 2.9/07) and +5% in adults 18-49 (from 2.0/05) compared to the last first-run episode on Feb. 18.

 

-- On Tuesday, CBS was first in households (9.7/15), viewers (15.33m), adults 25-54 (3.9/10) and adults 18-49 (2.6/07).  CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49.

 

NCIS was first in households (12.4/19), viewers (19.79m), adults 25-54 (4.9/13) and adults 18-49 (3.2/10).  NCIS beat NBC, ABC, FOX and CW combined by +1.13m viewers (vs.18.66m, +6%).  NCIS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.

 

NCIS: LOS ANGELES was first in households (10.6/16), viewers (16.84m), adults 25-54 (4.3/10) and adults 18-49 (2.9/08).  NCIS: LOS ANGELES beat NBC, ABC, FOX and CW combined by +390,000 viewers (vs. 16.45m, +2%).    Compared to the last first-run episode (on March 5, 2013), NCIS: LOS ANGELES was up +6% in households (from 10.0/15), +4% in adults 18-49 (from 2.8/07), even in adults 25-54 and added +600,000 viewers (from 16.24m, +4%).

 

Golden Boy was first in households (6.1/10), viewers (9.26m), adults 25-54 (2.4/06) and adults 18-49 (1.7/05).  Compared to last week, Golden Boy was up +11% in households (from 5.5/09), +4% in adults 25-54 (from 2.3/06), +13% in adults 18-49 (from 1.5/05) and added +730,000 viewers (from 8.53m, +9%).

 

SURVIVOR: CARAMOAN – FANS vs. FAVORITES was second in households (5.9/10), viewers (9.79m), adults 25-54 (3.7/10) and adults 18-49 (2.6/08).

 

Criminal Minds was second in households (7.2/11), viewers (11.58m), adults 25-54 (4.0/09) and adults 18-49 (3.0/08).  Compared to the last first-run episode (on Feb. 27, 2013), CRIMINAL MINDS was up +9% in households (from 6.7/10), +14% in adults 25-54 (from 3.5/08), +15% in adults 18-49 (from 2.6/07) and added +1.20m viewers (from 10.38m, +12%).  CRIMINAL MINDS posted its best delivery in adults 25-54 since Nov. 28, 2012 and in adults 18-49 since Jan. 23, 2013.

 

CSI: CRIME SCENE INVESTIGATION was first in households (6.8/12), viewers (10.53m), adults 25-54 (3.2/08) and adults 18-49 (2.3/06).  Compared to the last first-run episode (on Feb. 27, 2013), CSI: CRIME SCENE INVESTIGATION was up +6% in households (from 6.4/11), +14% in adults 25-54 (from 2.8/07), +21% in adults 18-49 (from 1.9/05) and added +1.09m viewers (from 9.44m, +12%).

 

THE Amazing Race 22 (8:46-9:46 PM) posted a 5.6/08 with 9.33m viewers, 3.1/07 in adults 25-54 and 2.4/06 in adults 18-49 – finishing first in households, viewers, adults 25-54 and second in adults 18-49 (-0.1 behind ABC) from 9:00-10:00 PM.  Compared to last week, THE Amazing Race 22 was up +6% in households (from 5.3/08), +4% in adults 18-49 (from 2.3/06) and added +420,000 viewers (from 8.91m, +5%).

 

THE Good Wife (9:46-10:46 PM) posted a 6.3/10 with 9.59m viewers, 2.4/05 in adults 25-54 and 1.7/04 in adults 18-49 – finishing first in these measures at 10:00 PM.  Compared to last week, THE Good Wife was up +5% in households (from 6.0/09), +4% in adults 25-54 (from 2.3/05), +13% in adults 18-49 (from 1.5/04) and added +510,000 viewers (from 9.08m, +6%).

 

CBS top programs of the week:  #1 NCIS (an average of 19.79m viewers), #3 NCIS: LOS ANGELES (16.84m), #6 CRIMINAL MINDS (11.58m), #8 CSI: CRIME SCENE INVESTIGATION (10.53m), #9 60 Minutes (10.50m), #10 SURVIVOR: CARAMOAN – FANS vs. FAVORITES (9.79m), #12 THE GOOD WIFE (9.59m), #14 THE AMAZING RACE 22 (9.33m), #15 Golden Boy (9.26m), #17 Hawaii Five-0 (8.99m), #18 2 Broke Girls (8.56m), #19 CBS NCAA POST GAME SUNDAY (S) (8.51m), #22 MIKE & MOLLY (8.38m), #23 THE Mentalist (8.00m) and #26 How I Met Your Mother (7.44m).

 

Prime averages are based on the following hours of rated broadcasts in Week #26

 

CBS:  22 hours

NBC:  22 hours

ABC:  22 hours

FOX:  15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #26 of 2012-2013 Season (ending: 3/24/13)

2012-2013

VIEWERS

(000)

CBS                8,449

NBC                4,154

ABC                7,459

FOX                5,930

CW                  1,435

A25-54

Rtg      Sh

CBS                2.8       7

NBC                1.5       4

ABC                2.4       6

FOX                2.4       6

A18-49

Rtg      Sh

CBS                2.1       6

NBC                1.2       3

ABC                1.8       5

FOX                1.9       6

NATIONAL NIELSEN SUMMARY - PRIMETIME

SEASON-TO-DATE RATINGS REPORT (09/24/12-3/24/13)

2012-2013

VIEWERS

(000)

CBS                12,212

NBC                7,149

ABC                7,849

FOX                7,142

A25-54

Rtg      Sh

CBS                3.9       10

NBC                2.9       7

ABC                2.8       7

FOX                2.9       7

 

A18-49

Rtg      Sh

CBS                3.0       8

NBC                2.4       7

ABC                2.3       6

FOX                2.6       7

 
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