For Eighth Consecutive Week, Univision Outperforms NBC as #4 Broadcast Network

Categories: Network TV Press Releases

Written By

March 26th, 2013

Univision Logo

via press release:

For Eighth Consecutive Week, Univision Outperforms NBC as #4 Broadcast Network Among Adults 18-34 and Adults 18-49

 

Season to Date, Univision is the Only Top 5 Broadcast Network to Increase Viewership Among Adults 18-49, with ABC, NBC, FOX, and CBS Declining

 

Univision Broadcast Prime Highlights - Week of March 18 to March 24, 2013

  • For the entire week (M-SU), Univision ranked #4 among both Adults 18-34 and Adults 18-49, out-delivering NBC in both demographics.  This marks the eighth consecutive week where Univision ranked #4 or higher among both demographics.

 

  • Season to date among Adults 18-49, Univision increased +1% over prior year while the E-L broadcast networks decreased (FOX -24%, ABC -11%, NBC -10%, CBS -3%).  Also, among Adults 18-34, Univision has out-performed (M-SU) CBS on 11 weeks and ABC and NBC on 10 weeks this season.

 

  • On Monday night, Univision’s entire primetime lineup ranked among the top 15 programs for both Adults 18-34 and Adults 18-49.

 

  • On Tuesday night, Univision ranked as the #3 network among Adults 18-34 and #4 among Adults 18-49, out-delivering NBC in each demographic.  Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49. 

 

  • On Wednesday night, Univision ranked as the #2 network among Adults 18-34 and #3 among Adults 18-49, out-delivering NBC and ABC in each demographic.  Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34; top 10 for    Adults 18-49.

 

  • On Thursday night, Univision ranked as the #3 network among both Adults 18-34 and Adults 18-49, out-delivering NBC and CBS in each demographic.  Univision’s entire primetime lineup ranked among the top 10 programs for both demographics.

 

  • On Friday night, Univision ranked as the #1 network among both Adults 18-34 and Adults 18-49.  Univision’s entire primetime lineup ranked among the top 5 programs for both demographics.

 

  • Airing “Sabado Gigante” (Giant Saturday), Univision ranked #4 among Adults 18-49, out-delivering NBC.  “Sabado Gigante” averaged 2.0 Million Total Viewers 2+, 821,000 Adults 18-49, and 334,000 Adults 18-34.  Also, it ranked among the top 10 programs of the evening for each demographic.

 

  • On Sunday night, Univision’s entire primetime lineup ranked among the top 20 programs for Total Viewers 2+ and Adults 18-49.

 

ü  At 7 p.m., Unvision aired “Aqui y Ahora” (Here and Now), which averaged 1.7 Million Total Viewers 2+, 706,000 Adults 18-49, and 238,000 Adults 18-34

 

ü  At 8 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) averaged 3.1 Million Total Viewers 2+, 1.5 Million Adults 18-49, and 623,000 Adults 18-34.

 

ü  Following “NBL” at 10 p.m., “Sal y Pimienta” (Salt and Pepper) saw increases over the prior week among Total Viewers 2+ (2.7 Million, +12%), Adults 18-49 (1.2 Million, +10%), and Adults 18-34 (513,000, +13%).

 

  • At 8 p.m., Univision’s novela “Porque El Amor Manda” (Because Love Rules) helped Univision rank as the #4 network for the hour (M-F) among both Adults 18-34 and Adults 18-49.  The novela saw increases over the prior week among Total Viewers 2+ (3.8 Million, +12%), Adults 18-49 (2.0 Million, +13%), and Adults 18-34 (906,000, +14%).

 

  • Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #2 network among Adults 18-34 and #4 among Adults 18-49 for the hour (M-F).  “Amores Verdaderos” saw increases over the prior week among Total Viewers 2+ (4.6 Million, +9%), Adults 18-49 (2.5 Million, +10%), and Adults 18-34 (1.1 Million, +14%).

 

·         Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and #3 among Adults 18-49.  “Amor Bravio” averaged 4.0 Million Total Viewers 2+, 2.1 Million Adults 18-49, and 943,000 Adults 18-34.

 
  • Kuku

    Embarrassing for NBC, the premiere network for poverty broadcasting.

  • Joseph

    With the continuing fragmentation of English-language viewing and the rapidly-growing Hispanic population, Univision will probably win an entire season in the 18-34 demographic among the broadcast networks within the next two or three years, and an entire season in the 18-=49 demo before the end of the decade.

  • Renee

    Not surprising since the rapid rise of the Hispanic population and Spanish speaking people. It is a shame that NBC has become what it has. Once a thriving network, now reduced to this. Like Joseph said, Univision is on the rise to become the top network in a matter of a decade. Luckily, I am learning Spanish!

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