‘The Voice’ Up vs. Prior Premiere by 12%; ‘Revolution’ #1 drama of the Night


via press release:

NBC was a dominant #1 Monday night among ABC, CBS, NBC and Fox in 18-49 with the #1 show of the night on those networks, “The Voice,” and the #1 drama on those networks, “Revolution.”
  • From 8-10:01 p.m. ET, the spring debut of “The Voice” (4.7 rating, 12 share in adults 18-49, 13.4 million viewers overall) grew 12 percent versus its 4.2 rating for the prior premiere on September 10, 2012.  In total viewers, “The Voice” is up 9 percent versus that prior debut (13.362 million vs. 12.285 million)
  • In a highly competitive time period versus ABC’s “Dancing With the Stars,” CBS’s comedies and Fox’s “Bones” and “The Following,” last night’s “The Voice” debut is #1 among ABC, CBS, NBC and Fox in adults 18-49 and every other key demographic.  In 18-49, “The Voice” topped “Dancing” by a 104 percent margin (4.7 vs. 2.3), out-rated CBS’s 8-10 p.m. comedy block by 88 percent (4.7 vs. 2.5) and beat Fox’s dramas by 124 percent (4.7 vs. 2.1).
  • “The Voice” built steadily throughout its two hours, with this half-hour track in 18-49: 4.0, 4.5, 4.9, 5.2  From its first half-hour to its fourth, “The Voice” grew by 30 percent in 18-49 rating (to a 5.2 from a 4.0) and 22 percent or more than 2.6 million persons in total viewers (14.5 million vs. 11.8 million).
  • From 10:01-11 p.m. ET, the mid-season return of “Revolution” (2.7/7 in adults 18-49, 7.2 million viewers overall) ranks #1 in the hour among ABC, CBS and NBC in 18-49 and most other key demographics and is the #1 drama of the night on those networks in 18-49. 
  • Returning to the NBC schedule after a four-month break, “Revolution” is matching the average of its prior three original telecast last November in 18-49 (2.7 vs. 2.7).  “Revolution” is up 69 percent versus NBC’s average in the time period last season in 18-49 rating (2.7 vs. 1.6, L+SD non-sports) and up 42 percent in total viewers (7.249 million vs. 5.106 million).
  • Note that “Revolution” has established itself as a highly time-shifted show, growing by an average of 62 percent in the fourth quarter when going from its “live plus same day” rating (3.10) to “live plus seven days” (5.03).
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