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TV Ratings Monday: 'The Voice' Up From Last Fall's Premiere, 'Revolution' Dips, + 'Dancing With The Stars' Falls

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March 26th, 2013

the voice season 4 premiere

Scoreboard NBC CBS ABC FOX UNI CW
Adults 18-49: rating/Share 4.0/11 2.4/6 2.2/6 2.1/6 1.5/4 0.3/1
Adults 18-34: Rating/Share 3.2/10 1.6/5 1.4/4 1.6/5 1.3/4 0.3/1
Total Viewers (million) 11.324 7.756 12.947 6.687 3.680 0.681

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NBC was number one with adults 18-49, but ABC had the edge with total viewers.

On NBC, the spring premiere of The Voice earned a 4.7. That's up from Last fall's premiere (which earned a 4.2 adults 18-49 rating) but down from last spring's 6.7 premiere 18-49 rating  Revolution earned a 2.7, down two tenths from its last original's 2.9 way back in November. Your predictions were a little optimistic.

On ABC,  Dancing with the Stars garnered a 2.3, down nine tenths from last week's 3.2 adults 18-49 rating. Castle earned a 2.1, down a tenth from last week's 2.2 adults 18-49 rating.

On FOX, Bones earned a 1.9, down two tenths from last week's 2.1 adults 18-49.  The Following scored a series low 2.3, down two tenths from last week's 2.5 adults 18-49 rating.

On CBS, How I Met Your Mother earned a season low 2.7, down three tenths from last week's 3.0 adults 18-49 rating.  Rules of Engagement garnered a season low 2.1, down two tenths from last week's 2.3  adults 18-49 rating. 2 Broke Girls scored a 2.9, up a tenth from last week's 2.8 adults 18-49 rating. Mike & Molly notched a 2.6, up two tenths after last week's season low 2.4. Hawaii Five-0 earned a 2.0, down a tenth after last week's 2.1 adults 18-49 rating.

On the CW, The Carrie Diaries was flat with last week's 0.4 adults 18-49 rating.

 

Broadcast primetime ratings for Monday, March 25, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 4.7 12 13.36
CBS How I Met Your Mother 2.7 8 6.85
ABC Dancing with the Stars (8-10PM) 2.3 6 14.08
FOX Bones 1.9 5 6.75
CW The Carrie Diaries 0.4 1 0.94
tvbythenumbers.com
8:30 PM CBS Rules of Engagement 2.1 6 6.18
9:00PM CBS 2 Broke Girls 2.9 7 8.55
FOX The Following 2.3 6 6.63
CW Hart Of Dixie -R 0.1 0 0.42
9:30PM CBS Mike & Molly 2.6 6 8.64
tvbythenumbers.com
10:00PM NBC Revolution 2.7 7 7.25
ABC Castle 2.1 6 10.69
CBS Hawaii Five-O 2.0 5 8.16

Late Night Ratings

Via NBC Press Note:

In Late-Night Metered Markets Monday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Justin121

    The Voice did great.

    CBS sitcoms didn’t.

    Revolution did good.

    Following didn’t.

  • karin

    The following 4th,thanks CW,what a hit…

  • PressHarderStillBreathing

    @One

    You’re right about The Voice, but so incredibly wrong about The Following.

    @POIFanatic

    “Revolution was great. Those numbers are awesome for any 10pm show. Anyone saying otherwise is just idiotic.”

    Say that out loud and think about what you’re saying. Listen to the words and consider how ridiculous they are. You may change your opinion.

  • ateofi

    Mandy
    2BG and Mike&M went up from last week. CBS needs to be happy with both shows. ROE and Hawaii 50 need to move from there, ASAP.

    Any idea what show can go instead of H50 and compete against Revolution and Castle? So far new shows by CBS (i.e. Golden Boy) are bust.

  • Anthony Parello (AP076)

    @ateofi
    Who posted:
    “June
    Why ouch for H50 and not for Castle? Both shows fell only by 0.1 in demo from last Monday. Also Castle lost 3.5 million viewers from DWTS. I just love reasonable and fair comments”

    While both shows will be renewed next season, a 2.0 on CBS for Hawaii Five-O would indicate worse long term prospects than a 2.1 on ABC on Castle.

    Obviously cast choices would make for a whole different situation.

  • Paul

    I find it interesting that the networks and most of the people on here make fun of shows that skew old. I can tell you from experience that there will soon be a shift because the majority of the population will be in the older skewing demos soon and the older people, I don’t know when 50 became old, are the ones with the money and the disposable income to buy products. I always found the demo thing intersting because I don’t watch live tv. I dvr everything so I can skip over the commercials.

  • John A

    So Revolution wont ever have to air without its cushy lead in? I wish NBC would move it to Thursday at 10pm it would probably struggle to get 1.2.

  • TV Addict

    Revolution was amazing! But I also love Community, so what do I know.
    I’m glad The Voice did great, I really want NBC to beat Fox this year.
    However, The Voice on Monday and Tuesday is gunna stop the terrible ratings on Thursday and Sunday.

  • One @ PressHarderStillBreathing (Part 1) and Zth (Part 2)

    Part 1
    I can’t be wrong about The Following. It’s the best show in the timslot by default.

    Of course, what that really says is the timeslot sucks.

    Part 2
    Ah, but which one do you watch live? That is the real question….

  • PressHarderStillBreathing

    @One

    No, you’re still wrong, and you watch neither. Instead you find something else to do. I usually opt for trolling TV comment sections!

  • Nick

    People are forgetting that Revolution is a 10pm show. That means a drop on it’d half hour is inevitable. In these days, peak hours for broadcast shows usually is around 9:30 pm, so a 10pm show that can garner a 2.7 on that timeslot is actually amazing and considered a success. Hence, Revolution is a top performer in live+7 and live+3 ratings, people actually watch Revolution. Plus, the show has been off-air for a long period of time, with this rating, NBC execs are probably popping champagnes.

    I think people are just irritated that people actually watch an NBC show? ..maybe.

  • June

    @Ateofi
    Because Castle is an abc show, that right now is the Number 4th network, while H50 is on CBS. Different networks, different expectations.
    Castle is a strong performer for abc. H50 is a weak performer for CBS standards,
    And then on demo numbers, the ones that count, h50 got a bigger lead in than Castle, so it dropped more than Castle,

  • Anthony Parello (AP076)

    @Paul

    A demo shift to something like in the news business of 25-54, could possibly occur someday.

    No one disputes that people over 50 have plenty of disposable income to spend but is a person who has been using Crest of 30+ years going to be susceptible to an ad for a different toothpaste. Maybe some will be, but I suspect not all.

    While it indisputable that people over 50 have plenty of dollars to spend it is equally so that on average they watch more TV than a 28 year old for instance. Advertisers can catch your eyes on their ads during cable news, Jeopardy, soaps, chat shows, 5 night a week syndicated programing, nightly network news, etc. Just try and catch a 28 year old sitting in front of a TV. It’s difficult to the advertisers pay for them and the networks program toward them. Simple supply and demand.

    Lastly I though DVR penetration was still around 50% of the market and one article I read showed that 70% of TV is still viewed the good old fashioned way, live.

  • Nick

    Wow, The Voice over a 5.0 in the last half hour. Phenomenal. Seems like people liked what they saw, which is good. The judging panel itself is gonna need time to warm up, but overall entertaining as usual.

    I can’t help but laugh at the people who think The Voice will be down to mid-3′s after the blind auditions. Do people not realize the ratings actually rose after the auditions last season? Only reason it would hit 3′s is because its airing well into June this season.

  • Mari

    Castle 2.1 (first half 2.2)
    last half hour lead in 2.3
    0.1 drop

    H5-0 2.0 (first half 2.1)
    lead in 2.6
    0.5 drop

    Revolution 2.7 (first half 2.9)
    last half hour lead in 5.2
    1.3 drop

    I’m really impressed with Castle.

  • PurpleDrazi

    @Paul -

    Is this your first time to this website? If so I suggest you check out the FAQ section. Seriously.

  • BigFlop

    @Mari
    Posted March 26, 2013 at 11:42 AM
    Revolution 2.7 (first half 2.9)
    last half hour lead in 5.2
    1.3 drop

    5.2 – 2.9 = 2.3 :D

    calculators are useful

  • Beth

    @RandomCommentor

    I know Bones gets decent numbers, by Fox’s standards, on Mondays against the competition. My point is, though, that it did better on other nights, especially Thursdays. And not only overall, but especially against Grey’s. Something Glee has not done, IMPO.

  • Alex

    Its all about maximising your hand.

    Bones may very well do better on another night but the issue is will anything else do as well (or better) as it on Monday night. Or alternatively will the gains Bones makes on another night be enough to offset the loses another show makes on Monday. So for example lets say Fox move Bones to Thursday 9PM that would mean displacing Glee. Would Bones do better than Glee on Thursday night? I’m not so sure. And I’m even more sure that Glee wouldn’t go as well as Bones on Monday opposite The Voice.

    For better or worse Bones is a utility player at this point in its life.

  • David Howell

    25-54 could be plausible. 18-49 seems to correlate very well with renewal/cancellation (which is in part why TVBTN pushes it – certainly why the bear relies on it), but I notice that CBS mention 25-54 a lot in press releases. That might be because they do better in it than 18-49 of course, but it might be a meaningful decision. There’s definitely interesting factors at work at either end of the demo – teens are easier to reach on the Web than TV, the 50-54 crowd tend to be wealthier – and I’m sure different advertisers look at the less obvious demos. That includes income demos – some of the NBC shows do relatively well amongst viewers with six-figure salaries, and golf certainly gets big ad dollars aimed at that crowd (especially with the well defined market for expensive equipment!).

    Advertisers pay for the viewers they want, rather than just the most viewers. (I’m tempted to call this Harry’s Law!) 18-49 is the most broadly applicable proxy for this, and hence the best single metric for show comparison. Should it be? That’s a question the marketing teams of the big money broadcast advertisers have to answer themselves.

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