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TV Ratings Monday: 'The Voice' Up From Last Fall's Premiere, 'Revolution' Dips, + 'Dancing With The Stars' Falls

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March 26th, 2013

the voice season 4 premiere

Scoreboard NBC CBS ABC FOX UNI CW
Adults 18-49: rating/Share 4.0/11 2.4/6 2.2/6 2.1/6 1.5/4 0.3/1
Adults 18-34: Rating/Share 3.2/10 1.6/5 1.4/4 1.6/5 1.3/4 0.3/1
Total Viewers (million) 11.324 7.756 12.947 6.687 3.680 0.681

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NBC was number one with adults 18-49, but ABC had the edge with total viewers.

On NBC, the spring premiere of The Voice earned a 4.7. That's up from Last fall's premiere (which earned a 4.2 adults 18-49 rating) but down from last spring's 6.7 premiere 18-49 rating  Revolution earned a 2.7, down two tenths from its last original's 2.9 way back in November. Your predictions were a little optimistic.

On ABC,  Dancing with the Stars garnered a 2.3, down nine tenths from last week's 3.2 adults 18-49 rating. Castle earned a 2.1, down a tenth from last week's 2.2 adults 18-49 rating.

On FOX, Bones earned a 1.9, down two tenths from last week's 2.1 adults 18-49.  The Following scored a series low 2.3, down two tenths from last week's 2.5 adults 18-49 rating.

On CBS, How I Met Your Mother earned a season low 2.7, down three tenths from last week's 3.0 adults 18-49 rating.  Rules of Engagement garnered a season low 2.1, down two tenths from last week's 2.3  adults 18-49 rating. 2 Broke Girls scored a 2.9, up a tenth from last week's 2.8 adults 18-49 rating. Mike & Molly notched a 2.6, up two tenths after last week's season low 2.4. Hawaii Five-0 earned a 2.0, down a tenth after last week's 2.1 adults 18-49 rating.

On the CW, The Carrie Diaries was flat with last week's 0.4 adults 18-49 rating.

 

Broadcast primetime ratings for Monday, March 25, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 4.7 12 13.36
CBS How I Met Your Mother 2.7 8 6.85
ABC Dancing with the Stars (8-10PM) 2.3 6 14.08
FOX Bones 1.9 5 6.75
CW The Carrie Diaries 0.4 1 0.94
tvbythenumbers.com
8:30 PM CBS Rules of Engagement 2.1 6 6.18
9:00PM CBS 2 Broke Girls 2.9 7 8.55
FOX The Following 2.3 6 6.63
CW Hart Of Dixie -R 0.1 0 0.42
9:30PM CBS Mike & Molly 2.6 6 8.64
tvbythenumbers.com
10:00PM NBC Revolution 2.7 7 7.25
ABC Castle 2.1 6 10.69
CBS Hawaii Five-O 2.0 5 8.16

Late Night Ratings

Via NBC Press Note:

In Late-Night Metered Markets Monday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Melissa

    If the key demographic were to change, it would shift to A18-34, not A25-54.

  • http://tvbythenumbers.com Bill Gorman

    “18-49 seems to correlate very well with renewal/cancellation (which is in part why TVBTN pushes it”

    While I haven’t tested other age demo ratings, but it wouldn’t surprise me if adults 25-54 and 18-34, among others, worked as well for prediction.

  • Oliver

    2.7 is great for Revolution assuming it stays there.

    I doubt it will. NBC has a tricky scheduling decision to make next year, because it’s clearly propped up somewhat by The Voice

    As I said earlier, I’d move it to Tuesday at 9 and put the compatible The Sixth Gun after it. I think Revolution is more of a 9pm show anyway.

  • MARTY

    melissa and bill you do realize that the 18 to 34 age group has even less money to spend than other age group? a lot still live with mom and dad.

  • Melissa

    @MARTY

    melissa and bill you do realize that the 18 to 34 age group has even less money to spend than other age group? a lot still live with mom and dad.

    The A18-34 demographic is valuable because they are harder to reach than the A25-54 demographic. Also, people in the older demographics are already comfortable with the brands they’ve been using for years, whereas people in the younger demographics can be easily swayed because they usually don’t already have standard brands that they have always used.

  • Nick

    @MARTY

    melissa and bill you do realize that the 18 to 34 age group has even less money to spend than other age group? a lot still live with mom and dad.

    It’s not about how much money the age group has to spend, but how they spend it. 20 year-olds are much more willing to spend money on a whim then 50 or 60 year-olds.

  • Brian J

    Some thoughts directly at nobody in particular that I am sure I will repeat:

    1. Revolution was down, but hardly out. Let’s remember that it’s been off the air for a whole four months. Anything above a 2.0 wouldn’t make NBC sweat. Anything above a 2.5 would make them happy. Anything above a 3.0 would make them very happy, but when was the last time that happened?

    2. I suspect there’s a legitimate chance NBC’s strugling line up hurt Revolution a tad. There was an article that mentioned the network had to rely on outside advertising since nobody was watching its shows. A vacation of a month or even two months might not have made that big of a difference, but this was off the air for four months. Does NBC plan to repeat it at all during the week?

    3. If the show can remain above a 2.4 or a 2.5 for the rest of the season, it might be best to move it to another night. If the show takes a break like it did this year, the network can shift it if ratings drop too much.

    4. On the other hand, perhaps it’ll be a case of Revolution leading off a night but then being outpaced by similar and/or better shows. Wouldn’t that be something?

    5. The question is, where does NBC move it? Some have suggested Tuesday, but in my mind, Wednesday or even Thursday is the better choice. NBC’s seeing some (relative) success with dramas, but it needs a legitimate hit comedy. The reason I say the network should focus on Monday and Tuesday for comedy is that the competition is lighter and the network could truly dominate (I’m talking a MASSIVE initial tune-in and, if good enough, a lot of staying power for the new Michael J. Fox show; no joke, at least 20 million viewers, easily, if promoted right, and 30+ isn’t out of the question) if it’s smart. It can focus its energy on three shows–two on Tuesday and one on Monday–and then expand from there. I guess Revolution could be on Tuesdays, but why not just leave it on Mondays, in my scenario?

    6. There’s also the question of Parenthood and Chicago Fire. If NBC moves Revolution to Wednesday, where do they go? My guess is that those shows get paired together, probably on Wednesday.

    7. And think of all the other networks: CBS is strong but down, ABC and Fox are kind of weak, and there’s nothing exactly like The Walking Dead on a cable network that the network needs to go up against. Why launch a comedy on Thursdays or even Wednesdays when you could give it the best support you have on Mondays and Tuesdays? They tried this with Go On, and it worked to some degree, but the problem there might be with the show itself.

  • Marie

    Revolution has a few weak actors but they have great actors in Giancarlo Esposito, David Lyons, Elizabeth Mitchell and Colm Feore

  • Alex

    @Marty
    melissa and bill you do realize that the 18 to 34 age group has even less money to spend than other age group? a lot still live with mom and dad.

    It isn’t an issue of wealth nor is it an issue of who will or won’t buy new brands etc.

    The simple truth is that broadly speaking 50+ viewers watch more television than anyone else and as such are easy to reach. By contrast younger viewers like those in the 18-34 demo watch less television and are therefore less easy to reach. As a result of this advertisers will pay a higher premium for 18-34 year old viewers because they have less opportunity to reach them.

    Look at it from this perspective.

    You own a fruit store and in your store you have 1000 apples, 500 oranges and 100 peaches which one do you charge the most for? The peaches because they’re in short supply and thus more valuable.

  • Spencer

    So I know Revolution is dropping…but still getting great ratings (for NBC). but I’m just wondering how much it costs to produce the effects in the show? Does that get taken account with the ratings for a renewal or not?

  • Ashton Butcher

    First off big ups to The Young and the Restless on CBS making it to 40 years today so congratulations to America’s most watched soap and General Hospital turns 50 next Tuesday technically Monday.

    NBC really needed The Voice to comeback as soon as possible but we need to see where the show settles in at after the downfall of Idol this season. NBC should’ve made a late change on Wednesday and aired an extra audition episode to boost Whitney and Chicago Fire. Speaking of Chicago Fire, it really does look like the network’s MVP this season as Revolution really hasn’t proven itself outside of this timeslot. It looks like Castle and Hawaii Five-0 stole the show’s thunder from the fall run. Hawaii Five-0 is ending this season on a good note, I think CBS will move it to Friday but I think its still a show that needs to run on a weeknight.

    DWtS down a bit from last week but seems to be already having a strong spring session than the fall session. Since 2009 Castle has remained in that timeslot and its because its the only ABC show to hold that good of retention out of DWtS so ABC was smart all of these years to never move Castle and now its the network’s most valuable off the network as the reruns on TNT do so well.

    I thought the FOX dramas held up well especially The Following which did not get too hurt by the extra competition. FOX is lucky to escape this season with at least one new show that’s a good ratings performer for them.

    CBS comedies held up well also as 2BG and Mike & Molly were both up from last week.

    WOW! The competition hit Carrie pretty hard over at C-Dub. Unlike the other shows that are doing well overseas like Beauty and the Beast I really have no idea about Carrie, its saving grace might be Hart of Dixie returning since that show needs a mate.

  • Alex

    @Melissa & Nick
    While it may be true that spending habits differ between younger and older demographics that’s a largely irrelevant factor particularly in regards to most of the ‘big ticket items’ where television advertising is actually profitable. No one buys a car on a whim for example. And equally young people are just as likely as older consumers to have set brands. Although there may be a difference in how they select those brands and on that front there’s actually a lot of research that suggests television advertising (and advertising in general) is more effective on older viewers.

    The whole brands and how they spend their money argument would imply that if 50+ viewers stopped watching television tomorrow their value to networks wouldn’t sky rocket. In reality it would.

  • Brian J

    @Oliver:

    That’s not a bad idea, but despite the trouble its having with comedies after The Voice, it shouldn’t stop trying. You probably remember my suggestion about what to schedule on Tuesday, so I won’t repeat that, but as I said above, NBC needs a comedy to work. It already has relative successes with dramas. On Wednesdays, I think a combination of The Sixth Gun, Revolution, and Bloodline could work, in whatever order.

    This is in part, by the way, why I said NBC should consider moving Chicago Fire to Fridays. It doesn’t pair that well with any of its shows except Parenthood and SVU, and NBC ordered a lot of sci fi/action shows for next season.

  • Melissa

    @Alex

    You’re right about the younger demographics watching less TV, hence more valuable, but they’re also more valuable because of their willingness to try different brands.

  • Alex

    @Spencer
    So I know Revolution is dropping…but still getting great ratings (for NBC). but I’m just wondering how much it costs to produce the effects in the show? Does that get taken account with the ratings for a renewal or not?

    Depends how much of that cost is passed onto NBC and how much is eaten by Warner Bros. in the hope of back end payments. The cost of a show relative to the income it produces for a network are certainly taken into account though. Revolution is strong enough at the moment for that not to be a serious issue though. If it drops below a 2 then cost might start to be a more overt factor.

  • Melissa

    Edit: I meant ‘You’re right about the younger demographics watching less TV, hence being more valuable…”.

  • Beth

    @Alex

    I think Bones would do just fine back in Glee’s spot, because, if I remember correctly, it had about the same numbers as Grey’s. I think it’s because they have a lot of the same viewers. That’s all JMPO though.

  • Alex

    This notion that younger viewers are dramatically more willing to try new brands is overstated as is the concept that 50+ audiences are attached to brands until death.

  • Melissa

    @Alex

    I respect your opinion, but I disagree.

  • Nick

    @Alex

    It’s definitely a combination of both, but there are enough 18-49ers out there that they’re not really rare. They’re not that much more uncommon than 50+ers to make them that much more profitable. Take your fruit store analogy, for instance. Just because there are 100 peaches and 1000 apples does not mean that the apples are virtually worthless. There has to be some reason that the peaches are in such high regard so that the costumers would actually buy them.

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