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TV Ratings Monday: 'The Voice' Up From Last Fall's Premiere, 'Revolution' Dips, + 'Dancing With The Stars' Falls

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March 26th, 2013

the voice season 4 premiere

Scoreboard NBC CBS ABC FOX UNI CW
Adults 18-49: rating/Share 4.0/11 2.4/6 2.2/6 2.1/6 1.5/4 0.3/1
Adults 18-34: Rating/Share 3.2/10 1.6/5 1.4/4 1.6/5 1.3/4 0.3/1
Total Viewers (million) 11.324 7.756 12.947 6.687 3.680 0.681

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NBC was number one with adults 18-49, but ABC had the edge with total viewers.

On NBC, the spring premiere of The Voice earned a 4.7. That's up from Last fall's premiere (which earned a 4.2 adults 18-49 rating) but down from last spring's 6.7 premiere 18-49 rating  Revolution earned a 2.7, down two tenths from its last original's 2.9 way back in November. Your predictions were a little optimistic.

On ABC,  Dancing with the Stars garnered a 2.3, down nine tenths from last week's 3.2 adults 18-49 rating. Castle earned a 2.1, down a tenth from last week's 2.2 adults 18-49 rating.

On FOX, Bones earned a 1.9, down two tenths from last week's 2.1 adults 18-49.  The Following scored a series low 2.3, down two tenths from last week's 2.5 adults 18-49 rating.

On CBS, How I Met Your Mother earned a season low 2.7, down three tenths from last week's 3.0 adults 18-49 rating.  Rules of Engagement garnered a season low 2.1, down two tenths from last week's 2.3  adults 18-49 rating. 2 Broke Girls scored a 2.9, up a tenth from last week's 2.8 adults 18-49 rating. Mike & Molly notched a 2.6, up two tenths after last week's season low 2.4. Hawaii Five-0 earned a 2.0, down a tenth after last week's 2.1 adults 18-49 rating.

On the CW, The Carrie Diaries was flat with last week's 0.4 adults 18-49 rating.

 

Broadcast primetime ratings for Monday, March 25, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 4.7 12 13.36
CBS How I Met Your Mother 2.7 8 6.85
ABC Dancing with the Stars (8-10PM) 2.3 6 14.08
FOX Bones 1.9 5 6.75
CW The Carrie Diaries 0.4 1 0.94
tvbythenumbers.com
8:30 PM CBS Rules of Engagement 2.1 6 6.18
9:00PM CBS 2 Broke Girls 2.9 7 8.55
FOX The Following 2.3 6 6.63
CW Hart Of Dixie -R 0.1 0 0.42
9:30PM CBS Mike & Molly 2.6 6 8.64
tvbythenumbers.com
10:00PM NBC Revolution 2.7 7 7.25
ABC Castle 2.1 6 10.69
CBS Hawaii Five-O 2.0 5 8.16

Late Night Ratings

Via NBC Press Note:

In Late-Night Metered Markets Monday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • MARTY

    melissa alex is right. with the economy the way its is, i go with the best buy for my money at the time. it only makes sense.

  • POIFanatic

    @PressHarderStillBreathing

    “Say that out loud and think about what you’re saying. Listen to the words and consider how ridiculous they are. You may change your opinion.”

    Stop pressing yourself for a moment and say it out loud for yourself. Now fly away, you fool.

  • POIFanatic

    @June:
    “And then on demo numbers, the ones that count, h50 got a bigger lead in than Castle, so it dropped more than Castle”

    You can’t talk sensibly with ateofi. She’s a notorious Revolution hater (before that, she used to rag on Castle) and a H50 fanatic.

  • Melissa

    @MARTY

    melissa alex is right. with the economy the way its is, i go with the best buy for my money at the time. it only makes sense.

    We’re not talking about you specifically. On average, younger people are more likely to try a new brand than older people, hence the value of younger demographics.

  • mrwhite

    does anyone know a minute-by-minute split for The Voice premiere?
    thanks!!

  • Chris

    I’m expecting that Revolution’s numbers will keep dropping as the season drags on just because that’s how most shows trend, but I’ll be surprised if it dips below a 2.0 before it hits its season finale. Which makes it a huge hit…by NBC’s diminished standards, anyway. Which is, of course, the only thing that matters.

    (I stopped watching it about five episodes in when I realized that I thought the writing was terrible and didn’t really like any of the characters that much. But obviously, there’s something there that can get even a Nielsen family to remember what channel NBC is on, so, uh, good for Revolution, I guess?)

  • Katie

    Can’t say I’m surprise with Revoltuion numbers.

    The first half hour was full of 30 sec. scene
    -30 sec and th cliffhanger is over
    -Follow by a jump hours later by a 30 esc. escape scene
    -Let’s jump hours later and have a 30 sec. reunion hugs
    -Let’s jump to another 30 sec scene

    it’s was getting hard to get ‘in the episode’

  • Melissa

    @mrwhite

    does anyone know a minute-by-minute split for The Voice premiere?

    I don’t have a “minute-by-minute” breakdown, but I have a half-hour breakdown:

    8:00 – 4.0 A18-49, 11.85m
    8:30 – 4.5 A18-49, 13.06m
    9:00 – 4.9 A18-49, 14.06m
    9:30 – 5.2 A18-49, 14.48m

  • Janus

    Very impressive for Revolution considering it was off 4 months. NBC has to be delighted it held up so much.

  • thesnowleopard

    Well, Revolution fell the way people expected it to. It’s late in the season, so unless NBC is holding off to the last minute for decisions, they will probably carry the show over to season two. It’s gonna pull a V, though, and be two and done if it doesn’t find its ratings floor soon.

    Ouch at DWTS. What happened there?

  • Kangarookeeper

    May 18, 2013.
    kangarookeeper: “The Voice will get at least a 4.8 and maybe over a 5.0″
    rob60990: “The Voice is going to premier to a 3.7. Are you out of your mind?”
    SJ: “No chance The Voice breaks a 4.0, high 3.3 maybe. But I’d be surprised if it averaged higher than 3.3-3.3.
    Can’t remember screen name: “Ha ha , yeah ok. The Voice fans are delusional.”

    HA HA HA !!!

  • mrwhite

    @Melissa
    thanks a lot Melissa. I was looking for the minute-by-minute breakdown because I never find it for US ratings, while for other countries (as Italy or Spain) finding them online is easier.
    Is that because you are not used to considering that kind of breakdown?

  • PressHarderStillBreathing

    @POIFanatic

    What does it mean to “press” one’s self?

  • Devin

    ABC needs to move DWTS to Sunday and air Monday Night Football again.

  • Derek

    I watch both The Voice and American Idol. I don’t see the point of arguing ratings when the central conceit of both shows is to produce a successful recording artist, winner or otherwise. Of the 2, only Idol has done it with the likes of Kelly Clarkson, Carrie Underwood, Chris Daughtry, Jennifer Hudson, Scotty McCreery, and Philip Phillips. Some had brief success like Clay Aiken, Ruben Studdard, David Cook, Jordin Sparks, Josh Gracin, and Kris Allen. Others are still maintaining good albeit lower profile careers like Fantasia, Kellie Pickler, and Adam Lambert.

    The Voice has not produced a single success yet. We can’t judge Cassadee Pope as she’s working on her album, but Javier flopped badly. He was beaten in first week sales by fellow NBC singing show winners Pentatonix who eclipsed Javier’s 9,974 copies with their 18,401 copies. Add to that fact the Sing Off averaged 4.5 million viewers to The Voice’s 10.6 million that season. Javier had been dropped by Universal Republic before he ever made a return appearance on season 2. Jermaine Paul’s single I Believe In This Life was DOA and he has yet to release his album. Also unlike Idol, no runners up or finalists have been able to reap success after the show. The coaches seem to reap success though which isn’t supposed to be the point of the show.

    While I enjoy watching both, if I were a singer, I would try out for Idol hands down b/c they benefit the contestants. The Voice only seems to benefit the coaches.

  • Alex

    @Nick
    It’s definitely a combination of both, but there are enough 18-49ers out there that they’re not really rare…

    The problem is we’re dealing with huge age groupings that aren’t especially well separated so its hard to make particularly meaningful distinctions. The upper reaches of the 18-49 demo for example are broadly similar to the lower reaches of 50+ for example so its hard to make a clear distinction at times.

    For the record I’m not suggesting that 50+ viewers are worthless just that their not as valuable as younger viewers because they’re easier to reach. My fruit store analogy wasn’t particularly sophisticated and not especially applicable to television advertising. Advertisers want to reach consumers of all stripes and different advertisers want to reach different consumers. If I have a product targeted primarily at over 60′s for example then I’m not going to be obsessed with getting my product into prime time because I can reach that audience potentially more effectively and cheaply at other times in the day. By contrast if I want to reach 25-30 year olds then my options become more limited because I can’t ad bomb daytime and reach that same audience. Its about the availability of the audience and the ease of reaching them. Its harder to reach younger audiences with advertising (for any number of reasons) so when you can deliver that audience people will pay for it. By contrast its much easier to reach older audiences (again for any number of reasons) so when you deliver that audience advertisers aren’t compelled to pay as much.

  • CBS#1

    Derek are you seriously trying to convince us with a straight face that 3 year old The Voice hasn’t produced more “stars” than over a decade old Idol?

    Not really fair of you is it?

  • Nick

    @Alex

    We’re at a roadblock. Why don’t we just agree to disagree?

  • Brian J

    @Alex:

    Not sure if anyone is still reading this thread, but it’s not the most ridiculous idea ever to use Revolution to anchor a night–if the show stays strong. Consider that NBC could always move it back if it fails and that it is a better fit with most of NBC’s pilots than SVU, CF, or Parenthood are. It’s also worth the risk in some senses because there’s always a chance something that premieres after The Voice could be a break out hit in its own right and amped up even more because of its lead-in.

  • Heather

    Whoa! What happened to DWTS?!

    Without Maks it just isn’t worth watching this season.

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