‘Hardcore Pawn’ Kicks off Season Seven with truTV’s Largest Adults 18-49 Delivery Ever
via press release:
truTV‘s hit series Hardcore Pawn just keeps on reaching new heights. Last night, the hit series launched its seventh season with 1.6 million adults 18-49, truTV’s biggest delivery ever in that key demo and a remarkable boost of +36% over the show’s sixth season launch in July 2012. Hardcore Pawn also scored truTV’s biggest season opener ever, drawing a total of 3.2 million viewers (+25% compared to the July 2012 launch of season six) and 862,000 men 18-49 (+18%).
Competitively, Hardcore Pawn ranked as basic cable’s #1 unscripted program in the 9 p.m. half hour in delivery of total viewers, adults 18-49 and men 18-49. The episode was followed by a new episode of the hit truTV series Storage Hunters, which scored strong deliveries of 2.1 million viewers, 1.0 million adults 18-49 and half a million men 18-49.