‘The Voice’ is #1 Tuesday Telecast on any of the “Big 4” Networks Since January 15 in 18-49


via press release:

  • From 8-9 p.m. ET, “The Voice” (3.9/12 in 18-49, 12.0 million viewers overall) delivered the #1 rating of the night on ABC, CBS, NBC and Fox in adults 18-49, topping the #2 telecast, CBS’s “CSI” head to head by 26 percent (3.9 vs. 3.1).
  • Last night’s 3.9 for “The Voice” beats every Tuesday telecast on every Big 4 net since January 15 (“NCIS,” 3.9).
  • The Tuesday “Voice” debut is up 22 percent versus the year-ago initial Tuesday telecast (with a 3.9 rating vs. a 3.2 from 9-10 p.m. on April 3), which ran one week later than this year’s Tuesday debut.  In total viewers, the Tuesday premiere of “The Voice” is up 42 percent (12.017 million vs. 8.450 million).
  • Versus the first Tuesday telecast last fall, which did not face original competition on ABC or CBS, this Tuesday debut of “The Voice” is running within a tenth of a point in 18-49 (3.9 vs. 4.0) and is up 6 percent in total viewers (12.017 million vs. 11.418 million).  This is NBC’s best non-sports 18-49 rating in the time period since November 13, 2012.  “The Voice” is up 95 percent versus NBC’s average in the time period last season in 18-49 rating (3.9 vs. 2.0) and 96 percent in total viewers (12.017 million vs. 6.116 million).
  • From its first half-hour to its second, “The Voice” grew by 0.8 of a point or 23 percent in 18-49 rating (to a 4.3 from a 3.5) and by 16 percent or 1.8 million persons in total viewers (12.9 million vs. 11.1 million).
  • At 9 p.m. ET, “Go On” (2.1/5 in 18-49, 5.6 million in total viewers) jumped 110 percent week to week in 18-49 (to a 2.1 from a 1.0) and 97 percent in total viewers (5.642 million vs. 2.869 million).  It’s the top “Go On” since December 4 in both categories.
  • At 9:30 p.m. ET, “The New Normal” (1.4/4 in 18-49, 3.6 million in total viewers) is up week to week by 100 percent in 18-49 rating (to a 1.4 from a 0.7) and up 70 percent in total viewers (3.584 million vs. 2.114 million).  It’s the highest-rated “New Normal” in 18-49 since January 15 and biggest overall audience for the show since December 4.
  • From 10-11 p.m. ET, “Smash” (1.0/3 in 18-49, 3.1 million viewers overall) grew week to week by 43 percent (to a 1.0 from a 0.7) and by 17 percent in total viewers (3.111 million vs. 2.661 million).  It’s the top “Smash” in 18-49 since the season premiere did a 1.2 on February 5 and best in total viewers since February 19.
  • Note that “Smash” continues to add an exceptional amount of viewership via time-shifting, with last week’s 18-49 rating growing by 59 percent or 0.44 of a point going from these next-day “live plus same day” ratings to “live plus three day” results (to a 1.19 from a 0.75).
  • “Smash” is also currently the most upscale drama on ABC, CBS, NBC and Fox so far this season in its concentration of adults 18-49 living in homes with $100K+ incomes, with an index of 163 in “most current” results that include “live plus three day” time-shifting (100 represents an average concentration of those homes), up from a 150 index last season.
  • NBC is #1 for the night among ABC, CBS, NBC and Fox in adults 18-34, women 18-34 and women 18-49.
blog comments powered by Disqus