'The Voice' is #1 Tuesday Telecast on any of the "Big 4" Networks Since January 15 in 18-49

Categories: Network TV Press Releases

Written By

March 27th, 2013

the-voice-season-4-usher-shakira-blake-shelton-adam-levine-2013-600x450

via press release:

  • From 8-9 p.m. ET, The Voice(3.9/12 in 18-49, 12.0 million viewers overall) delivered the #1 rating of the night on ABC, CBS, NBC and Fox in adults 18-49, topping the #2 telecast, CBS's "CSI" head to head by 26 percent (3.9 vs. 3.1).
  • Last night's 3.9 for "The Voice" beats every Tuesday telecast on every Big 4 net since January 15 ("NCIS," 3.9).
  • The Tuesday "Voice" debut is up 22 percent versus the year-ago initial Tuesday telecast (with a 3.9 rating vs. a 3.2 from 9-10 p.m. on April 3), which ran one week later than this year's Tuesday debut.  In total viewers, the Tuesday premiere of "The Voice" is up 42 percent (12.017 million vs. 8.450 million).
  • Versus the first Tuesday telecast last fall, which did not face original competition on ABC or CBS, this Tuesday debut of "The Voice" is running within a tenth of a point in 18-49 (3.9 vs. 4.0) and is up 6 percent in total viewers (12.017 million vs. 11.418 million).  This is NBC’s best non-sports 18-49 rating in the time period since November 13, 2012.  “The Voice” is up 95 percent versus NBC’s average in the time period last season in 18-49 rating (3.9 vs. 2.0) and 96 percent in total viewers (12.017 million vs. 6.116 million).
  • From its first half-hour to its second, “The Voice” grew by 0.8 of a point or 23 percent in 18-49 rating (to a 4.3 from a 3.5) and by 16 percent or 1.8 million persons in total viewers (12.9 million vs. 11.1 million).
  • At 9 p.m. ET, Go On(2.1/5 in 18-49, 5.6 million in total viewers) jumped 110 percent week to week in 18-49 (to a 2.1 from a 1.0) and 97 percent in total viewers (5.642 million vs. 2.869 million).  It's the top “Go On” since December 4 in both categories.
  • At 9:30 p.m. ET, The New Normal (1.4/4 in 18-49, 3.6 million in total viewers) is up week to week by 100 percent in 18-49 rating (to a 1.4 from a 0.7) and up 70 percent in total viewers (3.584 million vs. 2.114 million).  It's the highest-rated “New Normal” in 18-49 since January 15 and biggest overall audience for the show since December 4.
  • From 10-11 p.m. ET, Smash (1.0/3 in 18-49, 3.1 million viewers overall) grew week to week by 43 percent (to a 1.0 from a 0.7) and by 17 percent in total viewers (3.111 million vs. 2.661 million).  It's the top "Smash" in 18-49 since the season premiere did a 1.2 on February 5 and best in total viewers since February 19.
  • Note that "Smash" continues to add an exceptional amount of viewership via time-shifting, with last week's 18-49 rating growing by 59 percent or 0.44 of a point going from these next-day "live plus same day" ratings to "live plus three day" results (to a 1.19 from a 0.75).
  • Smash” is also currently the most upscale drama on ABC, CBS, NBC and Fox so far this season in its concentration of adults 18-49 living in homes with $100K+ incomes, with an index of 163 in “most current” results that include “live plus three day” time-shifting (100 represents an average concentration of those homes), up from a 150 index last season.
  • NBC is #1 for the night among ABC, CBS, NBC and Fox in adults 18-34, women 18-34 and women 18-49.
 
  • Melissa

    From 8-9 p.m. ET, “The Voice” (3.9/12 in 18-49, 12.0 million viewers overall) delivered the #1 rating of the night on ABC, CBS, NBC and Fox in adults 18-49, topping the #2 telecast, CBS’s “CSI” head to head by 26 percent (3.9 vs. 3.1).

    Lol, NCIS not CSI.

  • Michael

    @Melissa,

    We’ll let it slide. NBC PR people are just a tad bit excited this week.

  • TVDude

    I think this release is warranted. Although coming off a 3.9 rating for the first hour, it shows how week Go On (likely to get adjusted down), The New Normal (might get adjusted down), and Smash are. The Voice is NBC’s powerhouse, that has been made clear.

  • Anon

    No they are not spinning Smash’s numbers like that. omg Lmfao

  • rob60990

    Even ABC would not have bothered to say anything about a show with Smash’s ratings since the show is moving to Saturday.

  • anonymous

    Good to see all these shows doing good. It would be nice to see Go On, New Normal, and Smash all being renewed, but that may not happen. Still, good to see these shows doing well in the ratings.

  • Melissa

    @anonymous

    Good to see all these shows doing good. It would be nice to see Go On, New Normal, and Smash all being renewed, but that may not happen. Still, good to see these shows doing well in the ratings.

    If Go On does well on Thursdays, it will be renewed. The New Normal is certain to be cancelled. Smash is certain to be cancelled unless it improbably turns into a megahit on Saturdays.

© 2014 Tribune Digital Ventures