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TV Ratings Tuesday: 'The Voice' Tuesday Premiere Dips But Boosts 'Go On', 'Splash' Dives, + 'Body of Proof' Up

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March 27th, 2013

Go-On-NBC-Episode-20-Matchup-Problems-01-550x366

Scoreboard CBS NBC FOX ABC UNI CW
Adults 18-49: rating/Share 2.4/7 2.2/6 1.9/5 1.9/5 1.3/4 0.3/1
Adults 18-34: Rating/Share 1.3/4 1.8/6 1.7/6 1.1/4 1.1/4 0.2/1
Total Viewers (million) 13.488 6.580 4.053 9.774 3.312 0.898

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CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a x from last week's 3.2 adults 18-49 rating.  NCIS: Los Angeles garnered a x from last week's 2.9 adults 18-49 rating. Golden Boy earned a 1.4, down three tenths from last week's 1.7 adults 18-49 rating.

On NBC, The Voice notched 3.9 adults 18-49 rating, which is down eight tenths from yesterday's 4.7 premiere rating but down only a single tenth from last fall's 4.0 Tuesday premiere rating. Go On earned a 2.1, up a point and a tenth after last week's series low 1.0 adults 18-49. Your predictions were too pessimistic. The last time Go On aired behind The Voice it earned  a 2.4 adults 18-49 rating. The New Normal scored a 1.4, up seven tenths from last week's 0.7. Smash earned a 1.0, up three tenths after last week's series low  0.7 adults 18-49 rating.

On ABC, Splash garnered a 1.6, down a full ratings point from last week's 2.6 adults 18-49.. Dancing with the Stars  earned a 2.3, up two tenths from the 2.1 adults 18-49 rating last week's DWTS special earned in the same time period. Body Of Proof scored a season high 1.7, up two tenths from last week's season high 1.5 adults 18-49 rating.

On FOX, Hell’s Kitchen scored a 1.9, down a tenth from last week's 2.0 adults 18-49 rating. New Girl scored a 2.2, down a tenth from last week's 2.3 among adults 18-49 The Mindy Project garnered a 1.5, down two tenths from last week's 1.7 adults 18-49 rating.

 

Broadcast primetime ratings for March 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice 3.9 12 12.02
CBS NCIS 3.1 9 18.06
FOX Hell's Kitchen 1.9 6 4.57
ABC Splash 1.6 5 6.66
CW Here Comes Peter Cottontail -R 0.4 1 1.14
tvbythenumbers.com
9:00PM CBS NCIS: Los Angeles 2.6 7 14.32
ABC Dancing with the Stars 2.3 6 13.07
FOX New Girl 2.2 6 4.26
NBC Go On 2.1 5 5.64
CW Beauty And The Beast -R 0.2 1 0.66
9:30PM FOX The Mindy Project 1.5 4 2.81
NBC The New Normal 1.4 4 3.58
tvbythenumbers.com
10:00PM ABC Body Of Proof 1.7 4 9.58
CBS Golden Boy 1.4 4 8.08
NBC Smash 1.0 3 3.11

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via press note:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

 

In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

 

From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

 

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/3).

 

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

 

 

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • outlawz

    C.Beast.S script beating reality shows asses
    thank u cbs

  • Ron

    Pretty sure DWTS ran over a couple minutes so I’d expect BOP to be adjusted down

  • Chris

    Oh and the fact that when everything else is in repeats, Go On and The New Normal are as well.

  • Alex

    @eridapo
    that is what I say about Revolution, but there are some people here that keep stating that lead ins do not matter. I always believed that they do specially for shows on their first two seasons…

    Stop using a strawman. People haven’t said that lead-ins don’t matter what they’ve said is that there’s really very little to suggest that Revolution is lead-in dependent and would face total collapse without The Voice. And equally that to suggest its numbers are terrible because of the strength of its lead-in is a ridiculous argument.

  • bluejays

    Massive boost for Go On. This shows that you can put anything after The Voice and it will do well. Which kind of is bizarre because people really must just leave their TV tuned into whatever comes next. Who does that? Especially in the age of remote controls, you don’t even have to get up to turn over lol.

    BOP doing okay but that season high of 1.7 against extremely weak competition makes you realise what a touch little performer Castle is for ABC with how well it did against Revolution and HFO with the same sort of lead in.

  • Fake Me Out

    I don’t watch Go On and am not rooting for it’s cancellation … I’m just pointing out that, IMHO, NBC would be foolish to give the show a second season. I has shown it CAN NOT stand on it’s own and needs to be propped up by a strong lead-in. Cut your loses NBC and try something else that will truly benefit from the Voice boost then be able to get 2.0+ all on it’s own without being artificially inflated. Same goes for TNN but I don’t mention it often because it has done so much worse I’ve assumed it was toast all along.

    But if NBC keeps one or the other or both I’m fine with it, just more free time for me to do other stuff or catch up on other shows.

    Glad to see BoP up, it’s a guilty pleasure … must be my weakness for red heads.

    ymmv

  • Nick

    Tuesday at 8pm is a competitive timeslot, and The Voice won by a large margin. It held up very well. Plus, it’s at 8pm for an hour – just look at last night’s results, and you’ll see that The Voice did much better in the second hour than the first.

    Also glad Hell’s Kitchen was stable. Splash did nosedive, but for the timeslot, ABC must be pleased.

  • Petar Ivanov

    @THE OLD MAN
    Cable has Sons Of Anarchy @ 10:00, not a beast, but a real winner

    True. SoA beat all networks and 10 pm shows.

    @Alex
    I do wonder if CBS’ solution next season will be to just turn Tuesday night into NCIS night – NCIS / NCIS: LA / NCIS: Red (or whatever they’re calling this spin-off). Insanity perhaps but when NBC is the network that’s had the best success story in the slot (with Parenthood) insanity might be the way to go.

    Well ii one more ncis is solution i will be surprise. As i said i think people are alredy tired from these and one more more of the same is not the answer at least for me.

  • Cyrax86

    Whoa, yay for Body of Proof! I wonder if it’s going to beat Nashville this week!

    Are we gonna get a poll about Nashville today?

  • DenverDean

    ABC desperately needs another procedural to work to add some stability to line-up. At least BoP has potential to repeat well – unlike GA, Scandal, OUAT and REV. I view it similar to the way NBC used Crossing Jordan and Medium a few years ago – whenever something failed in the fall, they were there to pick up the slack almost immediately. Based on the half-hours BoP almost certainly will be adjusted down a bit.

    Golden Boy – based on the big drop last night, I suspect those who DVR’d NCIS or NCIS: LA (but also watch TV/DWTS), opted to use 10 pm hour to watch one of those four shows.

  • Rebecca

    So excited for Go On! That show is really good and way underappreciated. I hope it gets renewed over The New Normal.

  • TVDude

    This is about what I expected and fits with my predictions for Go On and TNN (Go On being renewed and TNN being canceled). The Voice did pretty solid last night. NBC has to be happy as it’s not way down from the fall and might even get adjusted up (probably will).

    It’s also interesting to see Fox didn’t get hit too hard. It’s kind of proof that while viewers stayed and watched Go On, some flipped the channel. Still, NBC can consider Tuesday at 8pm a win. They’re probably a tad disappointed to lose the 9pm hour though, coming in fourth all hour.

  • Joe

    Oh Voice Schmoice, Go On was boosted because of the Friends reunion. (lol no but I’d like to think so.)

  • eridapo

    For those comparing Idol to Voice.. Here are Idols half hour numbers for its second night (Jan 17, 2013)

    Fox – American Idol Viewers: 14.46 million (#1), A18-49: 4.9/14 (#1)
    Fox – American Idol Viewers: 17.23 million (#1), A18-49: 5.9/16 (#1)
    Fox – American Idol Viewers: 16.61 million (#1), A18-49: 4.8/15 (#1)
    Fox – American Idol Viewers: 16.61 million (#1), A18-49: 4.8/15 (#1)

  • Gary A

    Looking for a clarification:

    I understand the concept of demos and what age group is more desirable (supposedly) to advertisers and the idea that total viewers don’t matter (I disagree on the notion that advertisers and networks don’t look at viewers but that’s for another post) but if somebody could offer a reasonable explanation for these things:

    NG is supposedly this young hip show yet even in the demo it ran behind both NCIS:LA and DWTS and in viewers both series tripled those watching NG – if I was an advertiser why is my money better spent on NG with a lower demo and far fewer viewers than the other shows? I read in Ad Age or some place that I assume based on last seasons ratings that NG was commanding a higher rate for a 30 second spot than those other shows yet that seems not to be a good value based on the current situation. Thoughts? (& fyi – I watched NG last night and I m out of the desired demo).

    I don’t watch every show on every network every night but in channel surfing I find that many of the same advertisers are buying spots on shows running opposite each other. Of course this raises their viewer awareness but again I ask the question, why do networks and advertisers assume that the 18 – 34 viewer is easily more manipulated than the other 35? Growing up I assume it’s the parents who purchased the majority of household products (toothpaste, soap,detergent, etc) so a lot of what younger people may be likely to purchase is what they saw and used at home. Now when it comes to personal care products or clothing or electronics or even cars there might be some experimentation and investigation done but that would seem to be true for other age groups as well. Also I notice McDonald’s advertises a great deal on shows that are strong in the 18-34 demo – am I to assume that most teenagers have never heard of McDonald’s or tried it before? Thoughts?

  • Yea OK

    what does x rating mean???????

  • eridapo

    Body of Proof is so strange case at least from ratings prospective. I mean last season this show was so low than with DWTS go up and now start low and again up full mess. Interesting to see tv by the numbers vomment about that show.

    I think Bill and Robert are shying away from predicting the future of BOP given that they were burned last year by some CA-Tax shenanigans for the show.

  • outlawz

    tv startin to drop like ai i can see ncis beating them in the demo soon

  • J

    I fully believe Smash could have been saved if it had been moved to after The Voice, but they just threw it away instead of trying. I think it’s a great show!!!

  • Alex

    @bluejays
    This shows that you can put anything after The Voice and it will do well. Which kind of is bizarre because people really must just leave their TV tuned into whatever comes next. Who does that?

    A few things to factor in here.

    Firstly the potential for a Voice over run. It average a 4+ for its second half hour so if it runs by a minute or two into the 9PM hour that’s a big boost to the first couple of minutes of what’s measured as being Go On. I suspect you’d then find that when The Voice ends there’s a big drop as people switch over to other shows which is then followed by a slow trail off of other viewers who don’t particularly watch anything else on Tuesday night and either have Go On on in the background or are scanning for something else to watch. Lets do a fictional first 10 minutes of the 9PM hour though

    4.4 [Voice over run]
    4.0
    3.2
    2.9
    2.7
    2.5
    2.3
    2.2
    2.1
    2.1

    That averages out at about a 2.8/2.9 for the first 10 minutes of the hour despite the fact that there’s clearly a steep drop. This for the record is why its much easier for 30 minute shows to be lead-in dependent than an hour long drama. Go On could average a 1.9 and 1.5 for its next 10 minute breakdowns and it would still come out with a 2.1 or there about. An hour long show would have another 30 minutes to drag its average down to a more realistic level.

    The general point here is that not everyone instantly turns their television off or switches to another channel. Some people linger for a little while.

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