TV Ratings Tuesday: 'The Voice' Tuesday Premiere Dips But Boosts 'Go On', 'Splash' Dives, + 'Body of Proof' Up

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March 27th, 2013


Adults 18-49: Rating/Share 2.4/7 2.2/6 1.9/5 1.9/5 1.3/4 0.3/1
Adults 18-34: Rating/Share 1.3/4 1.8/6 1.7/6 1.1/4 1.1/4 0.2/1
Total Viewers (million) 13.488 6.580 4.053 9.774 3.312 0.898


CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS earned a x from last week's 3.2 adults 18-49 rating.  NCIS: Los Angeles garnered a x from last week's 2.9 adults 18-49 rating. Golden Boy earned a 1.4, down three tenths from last week's 1.7 adults 18-49 rating.

On NBC, The Voice notched 3.9 adults 18-49 rating, which is down eight tenths from yesterday's 4.7 premiere rating but down only a single tenth from last fall's 4.0 Tuesday premiere rating. Go On earned a 2.1, up a point and a tenth after last week's series low 1.0 adults 18-49. Your predictions were too pessimistic. The last time Go On aired behind The Voice it earned  a 2.4 adults 18-49 rating. The New Normal scored a 1.4, up seven tenths from last week's 0.7. Smash earned a 1.0, up three tenths after last week's series low  0.7 adults 18-49 rating.

On ABC, Splash garnered a 1.6, down a full ratings point from last week's 2.6 adults 18-49.. Dancing With The Stars  earned a 2.3, up two tenths from the 2.1 adults 18-49 rating last week's DWTS special earned in the same time period. Body of Proof scored a season high 1.7, up two tenths from last week's season high 1.5 adults 18-49 rating.

On FOX, Hell’s Kitchen scored a 1.9, down a tenth from last week's 2.0 adults 18-49 rating. New Girl scored a 2.2, down a tenth from last week's 2.3 among adults 18-49 The Mindy Project garnered a 1.5, down two tenths from last week's 1.7 adults 18-49 rating.


Broadcast primetime ratings for March 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice 3.9 12 12.02
CBS NCIS 3.1 9 18.06
FOX Hell's Kitchen 1.9 6 4.57
ABC Splash 1.6 5 6.66
CW Here Comes Peter Cottontail -R 0.4 1 1.14
9:00PM CBS NCIS: Los Angeles 2.6 7 14.32
ABC Dancing With the Stars 2.3 6 13.07
FOX New Girl 2.2 6 4.26
NBC Go On 2.1 5 5.64
CW Beauty and the Beast -R 0.2 1 0.66
9:30PM FOX The Mindy Project 1.5 4 2.81
NBC The New Normal 1.4 4 3.58
10:00PM ABC Body of Proof 1.7 4 9.58
CBS Golden Boy 1.4 4 8.08
NBC Smash 1.0 3 3.11

via press note:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.2/6.


In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.


From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.


From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/3).


At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Sarah


    “With all these extra batb reruns it appears the cw is trying to save it…but so far results are not positive.”

    It’s only for the month of March, a different show will take over the spot in April. But it does better each week than the HOD reruns, for whatever that’s worth…probably not much, though. :)

  • Petar Ivanov


    OR they are smart enough and see that new shows without good lead in are going down hard these days. The same with ABC and Scandal. Again look what happen with 2BG and NG. Castle stay after DWTS 5 years in a row but nobody camplain about that because Castle was and IS best abc 10 pm show. The same was the case with h50 before this big dip this season. But even with that dip h5o is still good for 10 pm even for CBS big standarts. I can add also that Revolution DVR numbers are the same with The following DVR numbers. Around 1.5-1.7(only other drama close to that numbers is Greys ). So The voice boost that Revolution get is 2-3 tehths no more. I doubt that NBC will move revolution from Monday. Its working perfect for them(its not that easy to find younger skewed shows these days) its gold mine for advertisers(younger viewers) and take boost in C3 acording to last data for the fall where was even with NCIS in C3 with 3.3.(i guess DVR add that 2-3 tehths bonus). I think NBC will put next big action drama on tuesday at 9 pm. Best slot available with the voice lead in and almost zero competiton from cable amd litle from networks.

  • eridapo

    @ Alex

    You are forgetting that the NPM (Nielsen People Meters) depend on viewer prompts for the demos.. Though the NPM do measure every single minute of Television, the Demo calculation depends on whether the person in the demo pushes the button when prompted.. For an hour show there are four prompts within the hour, and for a half hour there are two.

    The prompts are random, but lets say that they occur every 15 minutes…

    If the viewer pushes the button on the first prompt, the viewer is assumed to have watched those 15 minutes. If the viewer does not push the prompt, the viewer is assumed not to have watched even though the TV might be on and tune to a specific channel…

  • Alex

    Since NBC has never allowed Revolution to air without the Voice, we just don’t know how much of its success is dependent on the lead in.

    And yet you’ve been more than happy to definitively state that it is lead-in dependent. What little data we do have (breakdowns across the hour for example) suggest that to say the show is entirely lead-in dependent is wrong. It isn’t collapsing in the second half hour in the way something like Smash did last year nor in fact is it collapsing in the first half hour like Smash did last year. That’s not to say The Voice isn’t providing some help though.

  • Brandy

    Yay Smash went up!Sadly, its too late.

  • Alex

    If the viewer pushes the button on the first prompt, the viewer is assumed to have watched those 15 minutes.

    Not (entirely) true.

  • Petar Ivanov

    big basketball game tonight.

  • http://tvbythenumbers.com Robert Seidman

    @gary m: lost via hovering sub navigation, yep. But you can find all those links here.

  • Petar Ivanov

    Are abc advertising their new wednesday comedies at all@ I don’t see them in internet not one promo for now.

  • Bob

    The Voice sunk big time already. Sheesh it is way below American Idol after second episode. American Idol will be the number one singing show again. I love how all you folks bashed American Idol but think The Voice is doing well….give me a break.

  • spin

    Glad that New Girl and The Mindy Project still beat Go On and The New Normal respectively in ratings. :)

  • Wowza

    the voice did okay.

    Splash is a goner.

    FOX is happy that its lineup is still fine.

  • AA

    LOL NBC comedies are really lead-in dependent it seems.

    Good for New Normal too. I watch that occasionally when I’m bored. I hope its back for S2.

  • Jimbo

    Not too surprising Splash took a huge hit: it was just an awful show, and people probably tuned in on Night 1 just to see Louie Anderson dive.

  • Sarah

    It was really dumb to air Go On and TNN this Winter without The Voice. NBC killed the shows that were killing ABC and FOX Tuesday nights. You may say that NBC wanted to know if Go On and TNN had potential on their own, but that’s a useless experiment considering they had only aired half season of their first season. Viewers need more time to attach to something. They should have kept the series off the air just like they did with Revolution. I think they’re trying to make up for that by placing Go On on Thursdays and TNN after The Voice for its finale. Plus they0ll have an excuse to renew them…

  • Michael

    The New Normal was so funny towards the beginning, but now? I feel like the quality has declined severely. They’re just not utilizing Ellen Barkin (shining star) to their best ability.

  • Tyler

    I kinda wish the Courteney Cox guest starring episode of Go On would’ve aired outside of The Voice lead-in just to see what kind of draw that would’ve had for the show.

  • Wowza

    Body of Proof is ABCs new scandal.

  • Rokk

    No Louie in Splash. Plop.

  • Gabe

    Now that’s what I call interesting ratings. Go on truly is the most lead dependent show ever. But everything else seems to have benefited from better lead ins. Even smash. Body of proof did almost as well as Revenge. The latter is treated as a moderate hit show and the other as completely dead. Hm…

    Good to see the Voice dropping. The less singing shows we have, the better. Plus the number of hours that the voice will be on (including shameless repeats) is too damn high.

    Fully expected of splash. Hopefully it will be cancelled in favour of more scripted shows.

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