Cable News Ratings for Wednesday, March 27, 2013

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March 28th, 2013


Live + Same Day Cable News Daily Ratings for Wednesday, March 27, 2013

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC        1,178        238         455
CNN           315         93         132
MSNBC           393        119         190
CNBC           140         31           68
FBN             45         10           23
HLN           364        141         226
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC        2,115        263         654
CNN           452        130         200
MSNBC           789        226         374
CNBC           126         50           69
FBN             61         15           30
HLN           565        178         324
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends        1,159        300         496
CNN Early Start/Starting Point           225         74         102
MSNBC Morning Joe           349        111         179
CNBC Squawk Box           116         16           51
HLN Morning Express w/ Meade           312        170         247
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE        1,923        309         669
CNN SITUATION ROOM           432        136         181
MSNBC HARDBALL WITH C. MATTHEWS           602        128         223
CNBC FAST MONEY           211         50         117
HLN EVENING EXPRESS           348         99         216
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER        1,712        300         624
CNN SITUATION ROOM           392        122         180
MSNBC POLITICS NATION           549        151         262
CNBC MAD MONEY           131         34           80
HLN EVENING EXPRESS           403        119         237
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH        1,730        326         709
CNN ERIN BURNETT OUTFRONT           372         89         177
MSNBC HARDBALL WITH C. MATTHEWS           620        203         329
CNBC KUDLOW REPORT           125         23           66
HLN JANE VELEZ-MITCHELL           477        175         324
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR        2,883        361         897
CNN ANDERSON COOPER 360           469        131         229
MSNBC NOW W/ ALEX WAGNER-PRIME           559        148         274
CNBC CAR CHASERS, THE           133         55           74
HLN NANCY GRACE           618        204         360
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY        1,841        204         569
CNN PIERS MORGAN LIVE           435        113         186
MSNBC RACHEL MADDOW SHOW           972        312         477
CNBC THE APPRENTICE           103         46           54
HLN DR. DREW ON CALL           629        185         349
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
CNN ANDERSON COOPER 360 451 146 183
HLN HLN AFTER DARK 447 144 263
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR        1,139        283         484
CNN ERIN BURNETT OUTFRONT           271         72         116
MSNBC NOW W/ ALEX WAGNER-PRIME           381        145         212
CNBC MAD MONEY             76         28           40
HLN SHOWBIZ TONIGHT           307         94         187

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

  • moncon

    Dear Leader wants a $10 billion infrastructure bank? I thought the gas tax we already pay and have been paying for however long, (decades?) was supposed to pay for bridges and roads. My question as a taxpayer and employer of these so called politicians is, what happened to all of that money? Where did it go? It was obviously taken and used elsewhere or else we would have a better infrastructure than what we currently have. Until they can show me where that money went they can take the infrastructure bank idea and shovel ready it up their a$$e$

  • ninja

    @ Monco…………………When it comes to shovel ready, theirs no such thing. And who gets to pick were? All politict.

  • moncon

    What drives me crazy is that noone asks any politician especially those who have been roaming the halls 10-20-30+ years, what did you do with our money? Where is the balance sheet showing where it went.

    I went to the bank, asked for a loan, they wanted to see everything but my kids birth certificates. I had to prove I was responsible with money and can be trusted with THEIR money. Where is the same line of questioning for our idiot leaders?!?!

  • Chriscee

    Been to the Molly Brown home twice..but recently. Cripple Creek is a gambling town now like Central City and Black Hawk.

    Sorry to hear about your friends I’ll health

  • Mike W


    Why do you think there are so many millionaire politicians. And for those politicians that came to Washington as millionaires – they are now multi-millionaires. We need term limits. Get rid of professional politicians. I’ll get off my soapbox now.

  • Cathy

    While I disagree with reporting the location of the first daughters’ trips. It is very upsetting the carefree way the first family is vacationing. They are acting like the elite rich Obama bad mouths all the time.

    Hawaii for Christmas and New Years, Skiing for President’s day week, Another trip for Spring break then go and meet daddy at Martha’s vineyard.

    How anyone can believe Obama cares for the middle class or this country is beyond my belief. His acts show that he is an uncaring elitist only out for what is best for him.

  • Chriscee

    But not recently…that should say

  • ninja

    @ Letmethink…………………Hope you get a chance someday. Met my wife at 32 married at 36 so got to do alot of what I wanted to do. Realizing as I get older so is my family and friends and myself and how much harder it is to those things.

  • Letmethink

    @Mike W–they have become the elite and they are enriched by it. All they care about is being re-elected so they can make more money. EX.–the dems who vote against gun control because they are up for re-elections—should they not vote the will of the people who elected them–no matter what?? This goes for both sides. They won’t give themselves term limits but we the voters should–but–sadly–we don’t!!

  • Hillbilly

    Search the dark words below for link. Click on the theaustralian link.

    Twenty-year hiatus in rising temperatures has climate scientists puzzled

    Another paper published by leading climate scientist James Hansen, the head of NASA’s Goddard Institute for Space Studies, says the lower than expected temperature rise between 2000 and the present could be explained by increased emissions from burning coal.

    For Hansen the pause is a fact, but it’s good news that probably won’t last.

    I don’t know about widely but Hansen is a good start. :)

    But the fact that global surface temperatures have not followed the expected global warming pattern is now widely accepted.

    The latest theory I’ve saw is the “missing heat is going into the deep ocean – 2,000 meters. FYI to my knowledge they only have about 10 years of reliable ocean data. They “fill in the gaps” for the times before Argo became available.

    Whitehouse argues that whatever has happened to make temperatures remain constant requires an explanation because the pause in temperature rise has occurred despite a sharp increase in global carbon emissions.

  • Hillbilly

    FBN is on fire. :razz:

    Your World with Neil Cavuto – 1,222,000 total viewers (199,000 in demo)

    Martin Bashir – 383,000 total viewers (124,000 in demo)

    Lead With Jake Tapper – 318,000 total viewers, (61,000 in demo)

  • Hillbilly

    Posted March 28, 2013 at 12:57 PM
    Hey Hillbilly!! What road kill is in season? I got some room in the smoker for a nice big Easter dinner!!!!


    Skunk. :)

  • Mike W


    Unfortunately you are right. It’s unbelievable what we tolerate.

  • Hillbilly

    Search how many House bills died in the senate for links.

    H. Res. 72 – Passed by the House (391-28) on February 11, 2011

    H.R. 910 – Senate has taken no action to date

    H.J. Res. 37 – Senate has blocked a companion measure by a vote of 46-52

    H.R. 2018 – Senate has taken no action to date

    H.R. 1315 – Senate has taken no action to date

    H.R. 2587 – Senate has taken no action to date

    H.R. 2401 – Senate has taken no action to date

    I could go on, but hopefully you get the point. I don’t know how anybody can expect the House to “accomplish” anything. They aren’t the POTUS & don’t control the Senate. You might not agree with the bills the House has passed, but that’s all they can do.

  • Hillbilly

    The Dems are trying to kill the economy. They need a college education. You can pass job bills without spending like drunken sailors. This is how you cut spending & create jobs. Don’t tell the left….they won’t have a talking point. :razz:

    The House passed three more common-sense jobs bills last week, bringing the current number of jobs bills awaiting a vote in the Democratic-controlled Senate to 25.


  • Letmethink

    @ninja–that is on our bucket list and will try to get there.
    @Chriscee-thanks–beginning to realize that is part of getting older but hard to see loved ones and friends die or become something we don’t recognize. Guess that is part of the scheme of life. That is why I love my friends and family and appreciate those that have strong beliefs and will not be put off by elitism or social protectionism. There is a place for all–the Pollyanna’s, the stringent believers and those of us that aren’t that strong. Glad you are here on this site. I truly believe that it is people like you who will make a difference.

  • Lindsey

    Funny that the people with the least amount of wisdom are watching the liberal MSNBC, and the older, more educated, watch Fox. Probably because liberals get their “news” from Comedy Central these days. Explains why they are all low information voters and support Obama!

  • lbsles

    “This is how the Drive-Bys convince themselves that they’re on the right side of history. Because they live in the Twitter/social media bubble — and they come to believe that the crazies posting there represent middle America. I am convinced that that’s what’s happening.” – Rush Limbaugh

  • lbsles

    Fascinating Piece Substantiates My Theory About How Low-Information Voters Get Their News

    Very long article, just some posted here.
    Go to
    http : // www . rushlimbaugh .com/daily/2013/03/28/fascinating_piece_substantiates_my_theory_about_how_low_information_voters_get_their_news

    This paper is by a professor at Princeton named Markus Prior, and he has produced an academic paper that attempts to dispel the notion that Fox News is responsible for all the partisanship in the country. The Democrats, the rest of the media, the president of the United States all blame Fox (and, of course, me) for the partisanship, for the divide that exists in this country, for the fact that the culture and the society are rankled. And this guy said, how can that be? The professor, again his name is Markus Prior at Princeton.

    It’s in The Economist, Economist . com magazine, and they’ve written about his paper, and they talked to him. They say he’s been chewing on this for the longest time because it dawned on him that there aren’t enough people watching cable news. If you add them all up, there aren’t enough people watching cable news to divide the country. So where are they? Here’s the basis, as I understand it — and I’m gonna dig deeper into this, of course, as the program unfolds. But his theory is that back in the days prior to 1988…

    If you go back to 1988 and prior — 20 years prior, 30 years prior — there wasn’t cable news. Go back to the pre-cable news days, and what was there? There were three networks: ABC, CBS, NBC. Maybe throw PBS in there for the fun of it. But there were no cable networks of any kind. The first cable network of any substance other than Channel 17 out of Atlanta (which was for Braves games) was CNN, likewise a Turner network, as was Channel 17, TBS.

    Now, to the 10% of the population that really cares about all this, which includes all of you, Fox has the lion’s share. But you still can’t say (this is the guy’s theory) that Fox or talk radio are the primary causal agents for the partisanship. So he asks, “Where these people getting what it is that they know?” It’s what we’ve always said here: The pop culture. He includes, in addition to all of these entertainment networks, ESPN as a place where people are being subtly blanketed with a political point of view.

    In fact, the audience is unaware that it’s happening to them. They are being politicized in a particular direction, and the partisan divide is occurring. In fact, folks, if you take the time… We’ve mentioned this, too. I don’t care what website it is. I don’t care what subject. It could be one of my favorite tech blogs, it could be an ESPN blog, it could be an NBC Sports blog. Go to any website that offers comments. It could be the E! Entertainment website. It could be One-Armed Amputees on 4th Street website.

    RUSH: Markus Prior, Princeton University. Essentially when you read his abstract here, he’s saying that it is easier than ever to become a low-information voter. It’s easier than ever. No question about it. I just checked something. There is a Twitter feed that anybody can subscribe to called Breaking News, and that’s what it is. But who posts it? Who knows? It has about six million followers, which means that everything on that Twitter feed is automatically sent to those people.

    Within the universe of people that admit to watching it, it’s a paltry number compared to everything else out there added up. There are lots of channels now, the vast majority of them entertainment and certainly not politics. Added together, the audiences for those programs dwarf the cable networks even combined. But the point of where we are here, folks, is no matter what news source we’re talking about — I don’t care if it’s ESPN, or if it’s some entertainment show or if it’s WGN out of Chicago or whatever.

    Whatever the outlet, the news source is Obama right now. The news source is the Democrat Party. The news source is liberalism. The problem is that many people consuming it have no idea. They’re not look at it that way. In fact, they think they’re avoiding it by not watching “the news,” by not watching cable news. So if they happen to be reading an ESPN website or watching ESPN and the dominant culture there is what it is, they are gonna be influenced by it.

    But they’re not gonna think that they’re engaging in politics.

    So they are being manipulated, they are being informed, they are being used, however you want to describe it. But in their minds they’re not watching politics. So what they are consuming and absorbing is not, in their own estimation, political. Even though it blatantly is. It’s just being hidden.

  • lbsles

    http : // www .economist . com/blogs/lexington/2013/03/media-and-political-polarisation

    Why Fox News is less to blame for polarised politics than you think

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