Cable News Ratings for Wednesday, March 27, 2013

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March 28th, 2013


Live + Same Day Cable News Daily Ratings for Wednesday, March 27, 2013

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC        1,178        238         455
CNN           315         93         132
MSNBC           393        119         190
CNBC           140         31           68
FBN             45         10           23
HLN           364        141         226
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC        2,115        263         654
CNN           452        130         200
MSNBC           789        226         374
CNBC           126         50           69
FBN             61         15           30
HLN           565        178         324
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends        1,159        300         496
CNN Early Start/Starting Point           225         74         102
MSNBC Morning Joe           349        111         179
CNBC Squawk Box           116         16           51
HLN Morning Express w/ Meade           312        170         247
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE        1,923        309         669
CNN SITUATION ROOM           432        136         181
MSNBC HARDBALL WITH C. MATTHEWS           602        128         223
CNBC FAST MONEY           211         50         117
HLN EVENING EXPRESS           348         99         216
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER        1,712        300         624
CNN SITUATION ROOM           392        122         180
MSNBC POLITICS NATION           549        151         262
CNBC MAD MONEY           131         34           80
HLN EVENING EXPRESS           403        119         237
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH        1,730        326         709
CNN ERIN BURNETT OUTFRONT           372         89         177
MSNBC HARDBALL WITH C. MATTHEWS           620        203         329
CNBC KUDLOW REPORT           125         23           66
HLN JANE VELEZ-MITCHELL           477        175         324
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR        2,883        361         897
CNN ANDERSON COOPER 360           469        131         229
MSNBC NOW W/ ALEX WAGNER-PRIME           559        148         274
CNBC CAR CHASERS, THE           133         55           74
HLN NANCY GRACE           618        204         360
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY        1,841        204         569
CNN PIERS MORGAN LIVE           435        113         186
MSNBC RACHEL MADDOW SHOW           972        312         477
CNBC THE APPRENTICE           103         46           54
HLN DR. DREW ON CALL           629        185         349
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
CNN ANDERSON COOPER 360 451 146 183
HLN HLN AFTER DARK 447 144 263
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR        1,139        283         484
CNN ERIN BURNETT OUTFRONT           271         72         116
MSNBC NOW W/ ALEX WAGNER-PRIME           381        145         212
CNBC MAD MONEY             76         28           40
HLN SHOWBIZ TONIGHT           307         94         187

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

  • clinging to my god

    Amazing, usa8888 was so quiet all week and last week about the ratings…it seems he’s found his voice again…when Hannity wins again, and he will, he’ll clam up again…

  • moncon

    Funny, one MSDNC opinion host gets more in one demo and the boards light up with those who were missing every other time they are crushed, (which is more times than not). And then there are insults thrown in for good measure. Have some class and maturity.

  • Chriscee

    David Plouffe was reported to be “freaking” out over Ashley Judd’s possible senate run.

    I thought democrats DIDN’T HAVE THE WAR ON WOMEN.

  • Ratboy

    @ moncon

    Hey moncon!!! You have an awesome Easter and say hey to you daughter for me and the rest of us old timers!!!

  • Chriscee

    Sure Obama passed the Lillyledder Act..

    But women in Obama’s cabinet ARE STILL PAID LESS THAN THE MEN…for the very same job.

    Women in Patty Murray’s office are paid less than the men for the very same job…as well as Harry Reid’s Office.

    Of the five senators who participated in Wednesday’s press conference—Barbara Mikulski (D., Md.), Patty Murray (D., Wash.), Debbie Stabenow (D., Mich.), Dianne Feinstein (D., Calif.) and Barbara Boxer (D., Calif.)—three pay their female staff members significantly less than male staffers.

    Murray, who has repeatedly accused Republicans of waging a “war a women,” is one of the worst offenders. Female members of Murray’s staff made about $21,000 less per year than male staffers in 2011, a difference of 33.8 percent.

    The pay differential is quite striking in some cases, especially among leading Democrats. Sen. Chuck Schumer (D., N.Y.), who runs the Senate Democratic messaging operation, paid men $19,454 more on average, a 36 percent difference.

    Majority Whip Dick Durbin (D., Ill.) paid men $13,063 more, a difference of 23 percent.

    Other notable Senators whose “gender pay gap” was larger than 23 percent:

    Sen. Bernie Sanders (I., Vt.)—47.6 percent
    Sen. Jeff Bingaman (D., N.M.)—40 percent
    Sen. Jon Tester (D., Mont.)—34.2 percent
    Sen. Ben Cardin (D., Md.)—31.5 percent
    Sen. Tom Carper (D., Del.)—30.4 percent
    Sen. Amy Klobuchar (D., Minn.)–29.7 percent
    Sen. Kent Conrad (D., N.D.)–29.2 percent
    Sen. Bill Nelson (D., Fla.)—26.5 percent
    Sen. Ron Wyden (D., Ore)—26.4 percent
    Sen. Tom Harkin (D., Iowa)—23.2 percent
    Sen. Sanders, who is an avowed socialist who caucuses with the Democrats, has the worst gender gap by far. He employed more men (14) than women (10), and his chief of staff is male. Like many of his fellow partisans, he has previously accused Republicans of “trying to roll back the clock on women’s rights.”

    HMMMMM….that is some bill…..ANOTHER FAILURE!!

  • clinging to my god

    Jobless claims ticked up AGAIN…..Got’em

  • Mark

    Total viewership is all that matters….without the other viewers…MADDOW WOULD BE EXTINCT.
    In terms of advertisers they are looking for for alot of viewers in one target demo when they advertising, the more they have in one target demo chances are the more they get for ads. In the case of Cable news that is 25-54. All that being said I am guessing while having viewers 55+ don’t hold as much weight they still do have some value to some advertisers.

    If I was an advertiser going for that demo I think Fox’s earlier shows(5-7) would be more appealing then Hannity

  • usa8888

    Rat–where ar your right wing acomplishments during obama’s term???

  • moncon

    Hey Ratboy,
    Will do, she is coming out for the weekend to visit. I’ve been following along here when I can. Always interesting and funny.
    Take Care!

  • usa8888

    Chriscce–it’s absurd thinking like yours that loses you elections. Obama is for women. the GOP is against women…..it’s that simple…….That’s why women vote for Obama…..

  • Chriscee

    FACT hurt don’t they democrats….try to research….just occasionally…then you won’t be in the dark ages….

  • Chriscee

    Here is what liberals think is most IMPORTANT….how to WASTE TAXPAYER DOLLARS…

    NYU Women’s ‘HERstory’ month included burlesque dancer and ‘69 Ways to Use Saran Wrap’ sexual workshop

  • NY Surfer Dude

    Does anyone else notice that the left wing trolls on this site have a obsessive compulsive fixation on their perceived age of Fox Viewers?

    Here are some ages of their leaders who are going to lead us into their new utopia/world order:

    Hillary Clinton (the next President) Age 65+
    Joe Biden (their next best choice) Age 70+
    Bill Ayers Age 68+
    Harry Reid Age 73+
    Nancy Pelosi Age 73+
    Charlie Rangle Age 82+
    Richard Trumka Age 62+
    Ward Churchill Age 65+
    Jeffrey Immelt (General Electric) Age 67+

    Don’t you feel a little bit foolish knowing that all but one of your leaders (above) are part of the 1% that you so despise? What is going to be your place in our new Progressive/Communist paradise?

  • usa8888

    Rove and McCain say if the right wingers don’t change to a more liberal philosophy, GOP will NEVER win another election….

  • Mark2

    @Chriscee “Studies show that more than 1/3 of the adults UNDER 30 get their news from social websites like Twitter”

    Well CNN and MSNBC are wining the Online and Twitter war easily.

  • usa8888

    The right wing GOP is the party of the DINOSAUR–and is going extinct….

  • usa8888

    Google has a new technology that will change the way TV is watched and basicly really hurt cable and satellite tv. It’s coming soon in a few years……Rupert better be paying attention……

  • usa8888

    The NY surfer dude must feel really out of place in NYC–he may be from Mississippi.

  • Matthew

    In the case of Cable news that is 25-54. All that being said I am guessing while having viewers 55+ don’t hold as much weight they still do have some value to some advertisers.

    Although all of these stations are sort of broadly lumped together in this section, I’m not sure this is entirely true. Part of the reason that this site doesn’t try to predict cable cancellations is that the ‘money demo,’ the value of total viewers, and even what’s considered a good number of viewers can be highly individual to each station, and difficult to discern.

    Which makes sense, since cable stations can have wildly variable budgets relative to one another, and in many cases are specifically seeking niche audiences. It’s presumptuous to say that the 25 – 54 demo is the only thing that matters, when you have no idea what FNC’s viewership goals are, nor what their potential advertisers might be looking for.

  • usa8888

    This just in: Right wing Kook Steve King of Iowa criticized Obama’s daughters for going on Spring Break–this in spite of the fact that the right wing GOP caused the sequester and are doing everything possible to runin the US economy due to their total lack of rudimentary knowledge of economics. Another reason why the GOP is doomed…to ignorance and election defeat…..

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