Late Night TV Ratings For March 18-22, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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March 28th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION FOR THE LATE-NIGHT WEEK OF MARCH 18-22
LENO HITS SEVEN-WEEK HIGH IN TOTAL VIEWERS AND FOUR-WEEK BEST IN 18-49 VIEWERS OVER DAVID LETTERMAN, WHILE FALLON CONTINUES DOMINANCE OVER ‘Nightline’ AND CRAIG FERGUSON
UNIVERSAL CITY, Calif. — March 28, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” were #1 for the week of March 18-22 in 18-49 viewers, total viewers and other key categories versus their ABC and CBS time-period competition.

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” hit a seven-week high in total viewers with 3.522 million (best since Jan. 28-Feb. 1) and a four-week high in the 18-49 demo with 982,000 viewers (best since Feb. 18-22). That was better than ABC’s “Jimmy Kimmel Live” last week and CBS’s “Late Show with David Letterman” from Monday through Wednesday. CBS aired NCAA Basketball tournament coverage on Thursday and Friday, and those numbers are not reflected here.

Leno has now delivered bigger 18-49 audiences than “Late Show” for the last 18 weeks in a row and topped “Jimmy Kimmel Live” for nine of their 11 head-to-head weeks. In total viewers, Leno has out-delivered “Late Show” for 22 weeks in a row and “Jimmy Kimmel Live” for 11 of 11 weeks.

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” defeated ABC’s “Nightline” in the head-to-head half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Fallon has now generated bigger 18-49 audiences than CBS’s “Late Late Show with Craig Ferguson” for 23 of the last 24 weeks and prevailed in total viewers for 20 of the last 22 weeks. Versus ABC’s “Nightline” in their head-to-head half-hour, Fallon has out-delivered the newsmagazine for 11 weeks in a row in viewers 18-49 and seven of the last eight weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 18-22. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3*

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2*

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.0 million viewers*

ABC “Kimmel,” 2.6 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.4 million viewers

 

12:35-1:35 a.m. ET

NBC “Late Night,” 1.6 million viewers

CBS “Late Late Show,” 1.4 million viewers *

1:35-2:05 a.m. ET

NBC “Last Call,” 0.8 million viewers*

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Monday’s “Last Call” and Friday’s “Jimmy Kimmel Live” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF MARCH 18-MARCH 22

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.3 with encore telecasts

TBS, 11 p.m.-midnight, “Conan,” 0.3 with encore telecasts***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.8 million with encore telecasts

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6 million with encore telecasts

TBS, 11 p.m.-midnight, “Conan,” 0.7 million with encore telecasts***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

*** Thursday’s “Conan” was delayed by NCAA Basketball and is excluded from these averages.

 

 

 
  • Douglas in TN

    ” it probably goes without saying that Leno would love to see the Tonight Show with Jimmy Fallon fail.”

    Oh, no doubt. But this time, he won’t have the chance to personally be part of that failure like he was last time.

  • Douglas in TN

    I just called NBC, and the nice lady said that some strange guy had been calling them all week crying uncontrollably about Leno…they were worried about him.

  • Ann

    Gary, maybe you’re projecting your own personality on Jay.

    I don’t know that he wishes Jimmy to fail, and either do you.

  • Ann

    Jeez, you guys, nothing like driving the Neal thing into the ground.

  • Gary Middleton

    “I don’t know that he wishes Jimmy to fail, and either do you.”

    Human nature is pretty constant. When you get canned, you don’t want people later on saying “wow, that was a great call they made.”

  • Ann

    I don’t think Jimmy is going to do better than Jay. If he matches him in current ratings he’ll be doing good. Right now that seems unlikely.

    As I’ve said, Jimmy’s audience is the most savvy in using computers and mobile devices instead of TV watching. So Jimmy’s strength could work against him TV ratings wise.

  • GARebelman

    NBC prime time is still crap so unless Jimmy has a very loyal audience, I think the ratings will be very inconsistent. Everybody wants that young demo yet they are the most undependable TV watchers.

  • Badlands

    It’s weird that Jay and Dave both opened with a variation of the same joke tonight: a phone call (from Jay/Dave’s mom) that Dave was passed over for The Tonight Show again.

  • Nick

    Would love to see Leno on Letterman. It would actually be a dream come true. I have no doubt that such an episode could have higher ratings than Leno’s last show and Fallon’s first show.

    I think Fallon is going to do about the same as Leno in the demo and about a million less viewers, unless NBC miraculously solves their 10pm troubles. Fallon has only been hosting for 4 years and is still, imo, very green on his own show. NBC is rushing this whole thing – even launching him in February rather than September is taking it too far. Fallon is really going to have to work on his monologue and interviewing skills, fast.

  • Nick

    @Badlands I agree, that is really strange. It was the exact same joke – could that really be a coincidence? Why am I getting the feeling that Letterman and Leno are coming up with some elaborate scheme? Letterman taking Leno’s side, Leno constantly bringing him up lately . . . it’s all a little out-of-place.

  • This Guy

    Doug….why the Leno vitriol? Why the hate? Your comments come off as trolling and crass and insulting for no reason other than personal distaste.

    Face it, Leno leaves extremely popular, at the top, and with an amazing track record. A very respectable legacy. It takes a blind eye to see it any other way.

  • Badlands

    Dave really took the high road. He congratulated Jay for going out on top and questioned what was wrong with NBC for making the move.

  • Gary Middleton

    “It was the exact same joke – could that really be a coincidence?”

    Yes, very easily. There was a time you had to work in the business to believe just how often that happens, but at this point I think everyone has seen 25 people make the same joke on Twitter when a big story breaks.

  • Ann

    @Nick

    ” Fallon has only been hosting for 4 years and is still, imo, very green on his own show. NBC is rushing this whole thing – even launching him in February rather than September is taking it too far. Fallon is really going to have to work on his monologue and interviewing skills, fast.”

    I agree. Jimmy could have used a couple more years under his belt. Once he goes to TTS he’s going to be under a microscope in a way he’s not now.

  • GARebelman

    He also needs to focus on what he does best and cut out some of the crap that makes me cringe at times.

    He certainly won’t have NBC’s numbers in his favor and will have to practically self start.

  • Hector

    “It was the exact same joke – could that really be a coincidence?”

    Yes, very easily. There was a time you had to work in the business to believe just how often that happens, but at this point I think everyone has seen 25 people make the same joke on Twitter when a big story breaks.

    Plus, this is at least the 3rd time I’ve heard Letterman make that joke (and I’ve probably missed a few).

    I think he’s got at least 1 more in him on the night of Fallon’s first Tonight Show.

  • Gary Middleton

    “I think he’s got at least 1 more in him on the night of Fallon’s first Tonight Show.”

    LOL!

    btw, I watched Dave’s remarks tonight. They didn’t work on any level, imo. Not emotionally, not comedically. The audience seemed more confused than anything. Quietest response to a top 10 list I can recall. Until near the very end when Dave finally went into his condescending impression.

    You can’t spend years and years convincing your audience that a guy is horrible, condition them to love when you hack on the guy, and then suddenly pay tribute without acknowledging that you’re doing a 180 and explaining why. To an audience that has heavily defined itself as “people who like stuff that isn’t Jay Leno”, it doesn’t track.

  • Gary Middleton

    I think Fallon’s in great shape. Experience wise, he has more than Leno and Carson did. Fumbling and awkward? Same things they said about Leno and Carson.

    That hesitant manner in the monologue? Many of you think it’s a weakness. I think it’s a style.

    We all love to analyze, but most of this stuff is intrinsic. People like you or they don’t. I think people like Jimmy Fallon. He’s uplifting.

  • Ann

    Oh my, it’s shocking to see Gorden Lightfoot on LN. Sad :(

  • Badlands

    Gary – I don’t know. I’ve watched Dave since the early days and his remarks didn’t confuse me at all. I also don’t agree that Dave has tried to convince his audience that Jay is horrible. Most of the jabs have been relatively softball in nature. I see it as almost like a sibling rivalry. He’s always had respect for Jay and has had a weird kinship with him all along. He even recently told Oprah he still considers Jay a friend.

    As for the Top Ten, it was only the quietest since yesterday, which was one of the lamest in memory. I thought the reaction tonight was fitting to the moderate level of humor of the list.

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