Late Night TV Ratings For March 18-22, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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March 28th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION FOR THE LATE-NIGHT WEEK OF MARCH 18-22
LENO HITS SEVEN-WEEK HIGH IN TOTAL VIEWERS AND FOUR-WEEK BEST IN 18-49 VIEWERS OVER DAVID LETTERMAN, WHILE FALLON CONTINUES DOMINANCE OVER ‘Nightline’ AND CRAIG FERGUSON
UNIVERSAL CITY, Calif. — March 28, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” were #1 for the week of March 18-22 in 18-49 viewers, total viewers and other key categories versus their ABC and CBS time-period competition.

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” hit a seven-week high in total viewers with 3.522 million (best since Jan. 28-Feb. 1) and a four-week high in the 18-49 demo with 982,000 viewers (best since Feb. 18-22). That was better than ABC’s “Jimmy Kimmel Live” last week and CBS’s “Late Show with David Letterman” from Monday through Wednesday. CBS aired NCAA Basketball tournament coverage on Thursday and Friday, and those numbers are not reflected here.

Leno has now delivered bigger 18-49 audiences than “Late Show” for the last 18 weeks in a row and topped “Jimmy Kimmel Live” for nine of their 11 head-to-head weeks. In total viewers, Leno has out-delivered “Late Show” for 22 weeks in a row and “Jimmy Kimmel Live” for 11 of 11 weeks.

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” defeated ABC’s “Nightline” in the head-to-head half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Fallon has now generated bigger 18-49 audiences than CBS’s “Late Late Show with Craig Ferguson” for 23 of the last 24 weeks and prevailed in total viewers for 20 of the last 22 weeks. Versus ABC’s “Nightline” in their head-to-head half-hour, Fallon has out-delivered the newsmagazine for 11 weeks in a row in viewers 18-49 and seven of the last eight weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 18-22. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3*

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2*

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.0 million viewers*

ABC “Kimmel,” 2.6 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.4 million viewers

 

12:35-1:35 a.m. ET

NBC “Late Night,” 1.6 million viewers

CBS “Late Late Show,” 1.4 million viewers *

1:35-2:05 a.m. ET

NBC “Last Call,” 0.8 million viewers*

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Monday’s “Last Call” and Friday’s “Jimmy Kimmel Live” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF MARCH 18-MARCH 22

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.3 with encore telecasts

TBS, 11 p.m.-midnight, “Conan,” 0.3 with encore telecasts***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.8 million with encore telecasts

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6 million with encore telecasts

TBS, 11 p.m.-midnight, “Conan,” 0.7 million with encore telecasts***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

*** Thursday’s “Conan” was delayed by NCAA Basketball and is excluded from these averages.

 

 

 
  • Ann

    Jimmy’s not a stand up so his experience doesn’t equate. His monologues are short and interviews…well.

  • Ann

    Oops, Gordon Lightfoot,

    That was painful to see/hear. He used to have such a beautiful voice.

  • Gary Middleton

    “Jimmy’s not a stand up so his experience doesn’t equate.”

    Fallon is very much a stand up. Though stand ups who are ‘guitar acts’ and also rely heavily on impressions are making a bit of an adjustment for straight-ahead monologues. As he certainly did for Weekend Update.

  • Gary Middleton

    We’ll agree to disagree, Badlands. Dave’s speeches heavily called into question Jay Leno’s character, and did so most fervently at an extremely vulnerable moment for Jay. While a huge swath of the country made an emphatic point of defining themselves culturally as “Letterman people” as opposed to “Leno people”. Dave very consciously fed them red meat and those in the Sullivan theater went berserk with euphoria each and every time.

    To the point that when the Super Bowl commercial aired, many refused to believe they were really in the same room.

    Tonight’s new attitude, a dramatic departure from anything he has ever said on the show, requires way more in terms of explanation in order to connect. In the story writing world, they would say “it doesn’t track”. In any story arc, you’ll see characters go through huge transitions, but they’ll always show you what caused the transition. More often than not it is the most compelling and pivotal scene.

  • Badlands

    It doesn’t need any explanation to me. Jay had the show he loved yanked out from him. Dave can empathize with that more than anyone not named Conan. Jay is the victim this time, while previously that wasn’t the case.

  • mary

    Ann, Lightfoot was on Late Night? Hate to have missed that. Why was his appearance disappointing?

  • Brad

    “I want to congratulate Jimmy. That is a really fun gig,” O’Brien said on his TBS talk show, drawing laughs from the studio audience. “It is,” he said, protesting, then added, “And Jimmy is the perfect guy to do it. Congratulations, Jimmy.” – Fox News

  • Nick

    Lol Conan. Trying to stay relevant. No one cares what you think anymore. You’re getting a 0.4 on TBS.

    Overnights: Leno at a 2.9 and Fallon at a 2.0. It was Leno’s best in 9 weeks and Fallon’s best in a long, long time. The best part? Fallon beat Kimmel, who scored a 1.8.

    Oh Jimmy Kimmel. He’s probably all cocky now, thinking he helped to push out Leno, when he can’t even score a 2.0 at 11:35. Hahahaha.

    I do want to say that Leno had a great show last night. He was as on top of his game as I’ve ever seen him. Fallon, too.

  • jcfreder

    No projections for week of 3/25 because I have no data for Thursday 3/28.

    Jay will absolutely do the LS at some point, not Jimmy’s first day, but eventually.

    I don’t think there’s any “scheme” by Dave here — he finds it very odd that NBC keeps trying to replace the #1 guy. This time, it’s even for someone with less cache than either Dave or Conan brought as potential rivals. Of course, there’s also a bit of, “I’ve been losing to Jay for over a decade, and now they are replacing him with Fallon. What does that make me?”

    As for the spring start, I think it’s a good move. The Olympics will provide great promotion, and an underrated factor is that Dave’s ratings vs. Jay are at their strongest at the beginning of the season and at the worst in summer. So Jimmy will get to start in a better competitive position.

    The problem for Jimmy in the short run is that I think a very likely scenario is Dave winning total viewers while losing the demo. NBC can crow all they want about the demo numbers, or about how much money they are making now that they have lower costs, but that will pretty much go out the window with the media. Just ask Conan.

  • Gary Middleton

    “Ann, Lightfoot was on Late Night? Hate to have missed that. Why was his appearance disappointing?”

    Mary, I think people haven’t seen him in awhile and forget what 74 looks like. And he’s a bit of an unkempt 74 (old folkie), and in fairness did nearly die from some kind of abdominal hemorrhaging in 2002.

    Touring and performing on national TV at 74? I think that’s called winning. I also like to grade on a curve. How does Lightfoot look compared to Jim Croce and Harry Chapin?

  • Brad

    I hear you Gary about Letterman’s words to his audience. When I first post what he said onto the site, I was confuse what to make of it. Then you explained why Letterman did what he did and I agreed, however, the Letterman audience didn’t get you reasoning. They sat their as confused as I would have. “Letterman standing up for Leno? What is this nonsense?” It came to me more along the lines of Letterman being angry, Letterman referencing Leno, so Letterman must be angry at Leno as always. However, last night was not the case. He failed to make his case after beating a dead horse of how Jay’s the enemy but suddenly isn’t.

  • Gary Middleton

    jc, since the Kimmel move, the media has been conditioned to alter its focus to the 18-49 race.

  • Gary Middleton

    “He failed to make his case after beating a dead horse of how Jay’s the enemy but suddenly isn’t.”

    Well said, Brad. It was a movie with the 2nd reel missing.

  • Ann

    @mary

    He looked and sounded awful. He looked like a wasted homeless guy.

  • Ann

    @Gary

    “How does Lightfoot look compared to Jim Croce and Harry Chapin?”

    ???

    Are you saying he looks better than two guys who have been dead 30 and 40 years?

    I guess he probably does. Gary, you’re weird.

  • Nick

    I agree Lightfoot sounded horrible, lol, but still respectable, and the level of respect Jimmy showed him and the genuine happiness that Lightfoot seemed to have all made it worthwhile.

  • Ann

    @Nick

    I hadn’t seen him for a long time and it was shocking to me. He was one of my favorites in college. This is how I remembered him:

    www dot youtube dot com/watch?v=l-ij_iTQt2w

  • Drum

    On May 15th Ferguson has scheduled Carl Reiner and Ice T. Probably the weirdest booking i’ve ever seen.

  • Douglas in TN

    “Doug….why the Leno vitriol? Why the hate?”

    Uh, show me the vitriol and “hate”? I pick on a fanboi for his strange obsession…but if you notice I wrote several nice things about Jay.

    Your observations are strange.

  • Drum

    It’s weird reading about late night on local European (the Balkans) news portals. A lot of people seem to enjoy Stewart and Colbert, but , weirdly enough, there’s also a large amount of positive remarks about Ferguson and Conan.

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