Late Night TV Ratings For March 18-22, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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March 28th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION FOR THE LATE-NIGHT WEEK OF MARCH 18-22
LENO HITS SEVEN-WEEK HIGH IN TOTAL VIEWERS AND FOUR-WEEK BEST IN 18-49 VIEWERS OVER DAVID LETTERMAN, WHILE FALLON CONTINUES DOMINANCE OVER ‘Nightline’ AND CRAIG FERGUSON
UNIVERSAL CITY, Calif. — March 28, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” were #1 for the week of March 18-22 in 18-49 viewers, total viewers and other key categories versus their ABC and CBS time-period competition.

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” hit a seven-week high in total viewers with 3.522 million (best since Jan. 28-Feb. 1) and a four-week high in the 18-49 demo with 982,000 viewers (best since Feb. 18-22). That was better than ABC’s “Jimmy Kimmel Live” last week and CBS’s “Late Show with David Letterman” from Monday through Wednesday. CBS aired NCAA Basketball tournament coverage on Thursday and Friday, and those numbers are not reflected here.

Leno has now delivered bigger 18-49 audiences than “Late Show” for the last 18 weeks in a row and topped “Jimmy Kimmel Live” for nine of their 11 head-to-head weeks. In total viewers, Leno has out-delivered “Late Show” for 22 weeks in a row and “Jimmy Kimmel Live” for 11 of 11 weeks.

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” defeated ABC’s “Nightline” in the head-to-head half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Fallon has now generated bigger 18-49 audiences than CBS’s “Late Late Show with Craig Ferguson” for 23 of the last 24 weeks and prevailed in total viewers for 20 of the last 22 weeks. Versus ABC’s “Nightline” in their head-to-head half-hour, Fallon has out-delivered the newsmagazine for 11 weeks in a row in viewers 18-49 and seven of the last eight weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 18-22. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3*

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2*

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.0 million viewers*

ABC “Kimmel,” 2.6 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.4 million viewers

 

12:35-1:35 a.m. ET

NBC “Late Night,” 1.6 million viewers

CBS “Late Late Show,” 1.4 million viewers *

1:35-2:05 a.m. ET

NBC “Last Call,” 0.8 million viewers*

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Monday’s “Last Call” and Friday’s “Jimmy Kimmel Live” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF MARCH 18-MARCH 22

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.3 with encore telecasts

TBS, 11 p.m.-midnight, “Conan,” 0.3 with encore telecasts***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.8 million with encore telecasts

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6 million with encore telecasts

TBS, 11 p.m.-midnight, “Conan,” 0.7 million with encore telecasts***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

*** Thursday’s “Conan” was delayed by NCAA Basketball and is excluded from these averages.

 

 

 
  • BrieK

    Were the ratings for The Jay Leno Show that much worse than what NBC is getting in the 10pm slot, now? I actually liked that show. When I see the numbers for Smash, I have to chuckle.

  • Gary Middleton

    “So naive. You can’t “fire” Microsoft or Wallmart.
    Only you can discontinue or cancel contracts with them.”

    In other words…fire them.

    Not sure the practical distinction you’re trying to make, 22.

  • Gary Middleton

    “Were the ratings for The Jay Leno Show that much worse than what NBC is getting in the 10pm slot, now?”

    The Jay Leno Show ratings were significantly better.

    But it was 3 and a half years ago, when ratings for a lot of things were significantly better. Can’t assume the Leno show would do those numbers today. Though I bet it would at the very least do as well as the current NBC 10 pm average, at far less expense than dramas like Smash and that last thing they canceled on Thursdays.

  • Gary Middleton

    “Barbara Waters is retiring at 83 not 63. Regis Philbin was 79 when he “retired”.”

    There is a natural lifespan that varies among different species. Age 35 is too young to be a President and too old to be a gymnast.

    Daytime TV, for obvious reasons, is not as heavy on the youth mandate as late night.

  • Joel

    The Jay Leno Show averaged a 1.5 rating (18-49). From what I’ve seen, most nights NBC is now around 1.0 in the primetime hour.

  • Douglas in TN

    Seems NBC is leaking stuff like a cheap tire, and dancing all around confirming what everybody knows is true.

    Seems bizarre that they just don’t just make the announcement, get it over with, and move onto the next news cycle. Americans have short attention spans.

  • lancelot48

    I don’t know how much Leno makes for his stand up in Vegas, but the last time Chris Collingsworth was on the Leno Show he said they were having a NFL gig and phoned Leno’s booking agent. The fee quoted was like purchasing a house, according to Collingsworth. They went elsewhere.

  • Gary Middleton

    Lancelot, whatever a performer normally gets, for a corporate event you can generally triple it or more. It’s like you’re getting compensated for the soullessness, and also the humiliation because crowds at corporates frequently talk right through your show.

    Not surprised the fee was monstrous for a Leno corporate. There aren’t too many current national TV stars who have a live act. And very few whose act is clean and politically neutral.

  • GARebelman

    Seems late night was excluded last night due to CBS and there are all repeats tomorrow due to Easter. Might just have a three day average for the next press release. Maybe 4 for NBC and ABC only.

  • GARebelman

    Deadline is reporting that Fallon just fired his manager.

  • Brad

    I don’t get why FOX would be dangling carrots at Leno if they don’t really mean it? I honestly do not get what FOX is doing if they don’t have something to offer to Leno. Seriously, what is the benefit of Fox get involved in this whole thing if they aren’t serious? Free publicity? Really? It can’t be that simple.

    I personally believe FOX is getting involved because now they can make a move in late night now that they are ready. When Conan left the Tonight Show suddenly, I think FOX got overly emotional and were too excited to really see the truth, that it was going to be hell in order to take on Conan at 11pm. I was told somewhere, maybe in Bill Carter’s last book, that Peter Rice was to work with local stations to get out of their syndication deals the next time a late night like Conan was on the market. Maybe Peter Rice did just that and Leno is the new target.

    One might sight “Well why didn’t Fox offer Leno a spot in 2009″. 1.) Leno was supposedly retiring. 2.) Fox wasn’t ready to make an offer due to their syndication issue.

  • Nifty

    So, are Late Night and Tonight both going to be at 30 Rock? If they are, that makes no sense. They’re either going to have to end LN, or send it to LA.

  • Ann

    @Gar

    “Deadline is reporting that Fallon just fired his manager.”

    Hmmm I wonder what that’s about. It says:

    “Fallon fired Kranzler the day after the Oscars while the talk show host’s team was in preliminary conversations with NBC about a new contract for him.”

    ???

  • Gary Middleton

    “I don’t get why FOX would be dangling carrots at Leno if they don’t really mean it? I honestly do not get what FOX is doing if they don’t have something to offer to Leno. Seriously, what is the benefit of Fox get involved in this whole thing if they aren’t serious? Free publicity? Really?”

    The reason they would do it, and I believe have done it repeatedly in the past decade, is to force a key competitor to blow itself up.

  • Ann

    @Gary

    “The reason they would do it, and I believe have done it repeatedly in the past decade, is to force a key competitor to blow itself up.”

    Frankly, Gary, I don’t understand your logic. That would only apply if that person wasn’t let go by NBC yet and it would be useful in contract negotiations. It appears Jay has been already let go and the only negotiations going on are with Jimmy.

  • Neal

    Bonnie, NBC hasn’t even announced a change! I called their main offices in NY and they denied Leno is leaving! Just watch Leno’s ratings will skyrocket IF they announce a change then NBC will offer Leno another show! Leno’s ratings are already up! Look at the EW article below:

    As Jay Leno fights for his job,more people are opting to tune into the show that he’s expected to lose. The Tonight Show just hit a seven-week high in total viewers with 3.52 million (his best since the week of Jan. 28-Feb. 1) and a four-week high in the 18-49 demo with 982,000 viewers (his best since Feb. 18-22),according to Nielsen ratings. The ratings bump for the week of March 18-22 came as Leno began taking nightly jabs at his employers —like referring to them as snakes —as news hit that a succession plan was in the works to replace him with Jimmy Fallon.

    As it now stands,Leno has outranked The Late Show with David Letterman among 18-49 viewers for the last 18 weeks in a row while topping Jimmy Kimmel Live for nine of their 11 head-to-head weeks. In total viewers,Leno has averaged more than the Late Show for 22 weeks in a row and Jimmy Kimmel Live for 11 of 11 weeks.

    NBC has yet to confirm or comment on the succession.

  • Ann

    I’m not all that sure Jay even wants to stay at NBC anymore. I don’t see him going to CNN because Jeff Zucker is there now.

    As far as ratings go, I thought Dave Letterman was much funnier when he was at NBC. Once he moved to CBS he seemed to be playing it a lot safer and lost his edge IMO.

    There’s a lot to be said about fighting with the bosses that brings out the best in these comics.

  • Ann

    Of course Jay could go to TBS at 11:00 and Conan could follow him at 12:00.

    (Just kidding. I said that to rile up Diana. I know–my bad. :) )

  • Brad

    From Fox News…

    The handling of the situation from now on could also prove to be particularly problematic for NBC. Viewers could potentially jump from Leno to Fallon in early anticipation of his exit, turn to other late-night stars, or simply turn the television off, explained pop culture expert Scott Huver.

    “It’s in NBC’s best interest to make sure Leno feels as comfortable as possible with the transition, lest he use his popularity and on-camera bully pulpit to create another firestorm of bad press for the network,” advised Huver. “I imagine NBC would like nothing better than to conclude Leno’s contract as early as possible now the news of the replacement plan is out there. However, they certainly should give him a proper due and respectful exit.”

  • Diana Santiago

    Sorry Ann, I’m too busy packing my bag for my travel to Atlanta to pay attention to your “comedy”. Looking forward for a great week with Team Coco! :D

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