Late Night TV Ratings For March 18-22, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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March 28th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION FOR THE LATE-NIGHT WEEK OF MARCH 18-22
LENO HITS SEVEN-WEEK HIGH IN TOTAL VIEWERS AND FOUR-WEEK BEST IN 18-49 VIEWERS OVER DAVID LETTERMAN, WHILE FALLON CONTINUES DOMINANCE OVER ‘Nightline’ AND CRAIG FERGUSON
UNIVERSAL CITY, Calif. — March 28, 2013 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” were #1 for the week of March 18-22 in 18-49 viewers, total viewers and other key categories versus their ABC and CBS time-period competition.

At 11:35 p.m. ET, “The Tonight Show with Jay Leno” hit a seven-week high in total viewers with 3.522 million (best since Jan. 28-Feb. 1) and a four-week high in the 18-49 demo with 982,000 viewers (best since Feb. 18-22). That was better than ABC’s “Jimmy Kimmel Live” last week and CBS’s “Late Show with David Letterman” from Monday through Wednesday. CBS aired NCAA Basketball tournament coverage on Thursday and Friday, and those numbers are not reflected here.

Leno has now delivered bigger 18-49 audiences than “Late Show” for the last 18 weeks in a row and topped “Jimmy Kimmel Live” for nine of their 11 head-to-head weeks. In total viewers, Leno has out-delivered “Late Show” for 22 weeks in a row and “Jimmy Kimmel Live” for 11 of 11 weeks.

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” defeated ABC’s “Nightline” in the head-to-head half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Fallon has now generated bigger 18-49 audiences than CBS’s “Late Late Show with Craig Ferguson” for 23 of the last 24 weeks and prevailed in total viewers for 20 of the last 22 weeks. Versus ABC’s “Nightline” in their head-to-head half-hour, Fallon has out-delivered the newsmagazine for 11 weeks in a row in viewers 18-49 and seven of the last eight weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 18-22. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3*

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2*

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.0 million viewers*

ABC “Kimmel,” 2.6 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.4 million viewers

 

12:35-1:35 a.m. ET

NBC “Late Night,” 1.6 million viewers

CBS “Late Late Show,” 1.4 million viewers *

1:35-2:05 a.m. ET

NBC “Last Call,” 0.8 million viewers*

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Monday’s “Last Call” and Friday’s “Jimmy Kimmel Live” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF MARCH 18-MARCH 22

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 with encore telecasts

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.3 with encore telecasts

TBS, 11 p.m.-midnight, “Conan,” 0.3 with encore telecasts***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.8 million with encore telecasts

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6 million with encore telecasts

TBS, 11 p.m.-midnight, “Conan,” 0.7 million with encore telecasts***

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

*** Thursday’s “Conan” was delayed by NCAA Basketball and is excluded from these averages.

 

 

 
  • Brad

    “Where the ratings for The Jay Leno Show that much worse than what NBC is getting in the 10pm slot, now? I actually liked that show. When I see the numbers for Smash, I have to chuckle.”

    I can’t help but chuckle too BrieK. I laugh more in the faces of NBC’s dumb affiliates who didn’t know what they were asking when they said to get rid of JLS. There is no way you can come up with enough good programming at 10pm for five days a week when you cancel JLS, but the affiliates didn’t care. Well I hope they regret their decision. Sure Leno for 5-days a week in a Pay-And-Play contract was a stupid idea when you couldn’t assure the affiliates would play him, but the premise was a great idea if they could have him expandable about what nights he could work, allowing some of the dramas come in some of the day at 10pm, but of course it is all set and done.

    I think Leno really could get a primetime show somewhere. Not five days a week, but once or twice a week. A place on CNN in their late night hours would be great.

  • Douglas in TN

    Mario, you do know the leaks about Fallon going to Tonight, Tonight moving to New York, and more are probably coming from inside NBC, right?

    Do you really expect NBC to tell a phone caller their plans?

  • Ann

    @Diana

    Have a nice trip. :)

  • Brad

    From Fox News…

    “In 2010, Fox parent company News Corp was intent on signing Conan O’Brien when he became a free agent after departing “The Tonight Show.” But after weeks of negotiations, which included an option to launch O’Brien on cable channel FX and then moving his show to Fox, affiliates determined that syndicated reruns of sitcoms would attract higher ratings than an O’Brien talk show.”

  • Douglas in TN

    Thanks, Brad…and I imagine the same may be true of Leno. I have two Fox affiliates, running Seinfeld, Two and a Half Men, and others, and many times in their press releases they say these shows beat Letterman and Leno.

  • Douglas in TN

    2010
    Leno’s return to the Tonight Show on March 1 begins a decline in ratings, slipping below O’Brien’s Tonight and leading to Letterman beating him in October. In the opening monologue, Leno jokes, “I’m Jay Leno, your host at least for a while.”

    Yep. Turned out to be for a while…

  • Joe

    @ Ann: You must be naive. Back in 1992 when Carson retired he it was his hope that Letterman would take over the Tonight. Not “big jaw” Leno. What the media portrayed about the incident is the truth. Leno basically stole the show and also kissed NBC’s tush in the process. Letterman was not going to do that and they know it so Leno got the gig. I also did hear the interview that Letterman gave to Oprah. What does it mean? Yeah Dave said Leno was a good comedian. He did not say that Leno deserved the Tonight show or that Leno is better interviewer. I bet if you took a poll even the Letterman haters would have to admit that. Most hate Dave because they find him to be a smart ass and crass. That’s why he does not play well in mid America.

  • Brad

    @Joe

    While all of that is true about Letterman, some just hate him because he has all these inside jokes that no cares to solve. It took me far too long to understand the running joke “I wouldn’t give my problems to a monkey on the rock”. I feel intelligent now that I get it, but geez for me to do this analysis on nearly every joke. I just can’t do it on a nightly basis. Not at 11:35 at night.

    @Douglas in TN

    I agree that FOX can rave about the syndication ratings beating Leno and Letterman but does not mean that the advertisers are getting the full attention of their audience like the new shows of Leno and Letterman. You would have to annihilate Leno and Letterman by double the ratings for it to be equal. I think the only reason FOX affiliates stick to syndication is because they control the revenue while a national FOX program at 11pm would mean News Corp has control of what spots are open to the FOX affiliates for local commercials. That has to be the reason.

  • Ann

    @Joe

    I’m not naive. All of that has been discussed here for years ad nauseum. I’m not going to get into yet another rehash.

  • Ann

    ad nauseam

  • Neal

    Doug you dumb redneck NBC has not announced any change whatsoever! They know Leno’s ratings will skyrocket as soon as they do and Leno will get other offers!

    Leno is DA MAN! DA undisputed KING of late night!

  • Gary Middleton

    “Frankly, Gary, I don’t understand your logic. That would only apply if that person wasn’t let go by NBC yet and it would be useful in contract negotiations. It appears Jay has been already let go and the only negotiations going on are with Jimmy.”

    In 2009, nobody suspected NBC was about to announce that Jay Leno was staying. What I’m trying to say is that when you apply pressure to your competitor, you never know what good things might happen.

    At the very, very least, building up Jay Leno leads to media reports questioning the wisdom of NBC management, and likely creates angst in the Fallon camp too. What bad decisions might that lead to? Maybe none, but it costs Fox nothing to find out.

  • Gary Middleton

    Should have said “In late 2008, nobody suspected…”. It was December, 2008 when the prime time Leno show was announced.

  • Gary Middleton

    Tough week for the cable late night guys. Been awhile since Conan did less than 30% of his BBT lead-in. And I don’t ever remember a new Daily Show so close to falling below a million viewers. Some combination of basketball and Passover?

  • Ann

    @Gary

    I still think Fox is interested in Jay. IIRC the Fox offer to Conan the first time around was a valid offer–$22 million per year.

  • Aaron

    Neal, calling someone a dumb redneck without knowing him or her makes you fanboys look bad.

  • Brad

    Maybe Leno can reformat his show to 30 minutes where he does a monologue and then has the choice between a second bit and an interview or a lengthy interview. Something suggested when Leno was to go back to 11:35 but Conan was to keep the Tonight Show but at the new time of 12L:05.

  • Brad

    ^Not for NBC. But somewhere else like Fox after syndication?

  • Douglas in TN

    Aaron, Mario just can’t admit that his hero, whose picture he probably sleeps with is da-finished, da-fired, soon to be da-former host of Tonight.

    His ignorance is highly astonishing. Maybe he’ll call NBC again.

  • Douglas in TN

    Just to be sure, I called ABC, PBS, and CNBC, and all three stations confirmed to me, a loyal viewer, that Dick Cavett was still cancelled.

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