'Modern Family' Tops 'Idol' in Adults 18-49 & 'The Neighbors' and 'Suburgatory' Grow

Categories: Network TV Press Releases

Written By

March 28th, 2013

the neighbors finale

via press release:

 “Modern Family” Tops “Idol” to Rank as Wednesday’s No. 1 Show in Adults 18-49

 

 ABC’s “The Middle” Takes Full Control of NBC’s “Whitney” in the 8pm Half-Hour

 

Freshman Finale of “The Neighbors” is Up and Dominates the “Whitney” Finale

 

“Modern” Leads its Nearest Scripted Competition in the Slot by 100% in Adults 18-49

 

Suburgatory” Surges by Double Digits Week to Week to Deliver 4-Week Highs

 

Nashville” Returns as the No. 1 Scripted Show in the 10pm Hour in Adults 18-34

 

Wednesday Night (8:00-11:00 p.m.)

Returning to an all-original Wednesday lineup for the first time in 4 weeks, ABC (1.9/6) earned second place to Fox with a 2-hour “Idol” in Adults 18-49.  ABC’s “Modern Family” topped “American Idol” in Adults 18-49 to lead Wednesday. Once TV playback is factored in, “Modern Family” gains 2.2 Adult 18-49 rating points on average and will be firmly the No. 1 TV show on the night.

 

The Middle” (8:00-8:30 p.m.)

Opposite the opening half-hours of “Idol” and CBS’ “Survivor at 8:00 p.m., ABC’s “The Middle” outdelivered NBC’s “Whitney” by 3.7 million viewers (6.8 million vs. 3.1 million) and by 80% in Adults 18-49 (1.8/6 vs. 1.0/3).

 

The Neighbors” (8:30-9:00 p.m.)

Gaining week to week at 8:30 p.m. in viewers (+15%) and young adults (+7%), ABC’s freshman season finale of “The Neighbors” dominated NBC’s sophomore season finale of “Whitney” by 2.4 million viewers (5.5 million vs. 3.1 million) and by 36% in Adults 18-49 (1.5/5 vs. 1.1/3).

 

Modern Family” (9:00-9:30 p.m.)

More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+113%), ABC’s “Modern Family” (3.2/9) held a 100% advantage over its nearest scripted competition in the half-hour (NBC’s “Law & Order: SVU” = 1.6/4).  In addition, “Modern Family” won the half hour across all key Men (M18-34/M18-49/M25-54) and Teens 12-17.

 

Suburgatory” (9:30 -10:00 p.m.)

In the 9:30 p.m. half-hour, ABC’s “Suburgatory” stood as the No. 1 scripted show with Adults 18-49 (1.9/5). The sophomore ABC sitcom surged week to week in viewers (+29%) and young adults (+27%) to deliver its best numbers in 1 month on both measures.  Improving its slot over original programming on the same night last year, “Suburgatory” drew 32% more viewers to ABC in the half-hour year to year (5.4 million vs. 4.1 million).

 

Nashville” (10:00-11:00 p.m.)

In its first original airing since February 27th, ABC’s “Nashville” earned second in Adults 18-49 (1.5/4) and came back to rank as the No. 1 scripted show in the 10 o’clock hour with Adults 18-34, and for its 8th straight original, in Women 18-34.  Catapulting 81% (and +1.3 rating points) over its initially reported Live + Same Day Adult 18-49 rating for its last original, ABC’s freshman “Nashville” was that week’s biggest percentage gainer for any new series, growing from a 1.6 rating to a 2.9 rating in the final Live + 7 numbers.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 03/27/13.

 

 
  • S

    I don’t get that part about Nashville. That’s actually a good thing, is it not?

  • Just Desserts

    This is a disaster for Tthe Neighbors and Suburgatory.. :-(

  • mayorofsmpleton

    It’s typical PR spin but the strong W18-34 numbers are encouraging. It also says that the show gets a lot of viewership through DVR which doesn’t necessarily help with renewal but it says the show is “popular” and thus might give an indication as to how it might perform in years to come (syndication/dvd-BD sales/music sales) — but I wouldn’t count on DVR numbers helping much in the way of renewal. ABC will decide based on how lucrative they think the series can be in the next 2-4 years.

    I’m hoping the sales of the music produced by the show help — the original songs they do often chart strongly on the CM top 100.

    Overall 18-49 isn’t great but ABC seems to be targeting W18-34 and W18-49 above anything else with a lot of their programming the last several years so perhaps that’s what they’re looking for.

  • PurpleDrazi

    Oh ABC PR department…don’t ever change. :-)

  • Flame

    So when you can’t beat Chicago Fire in the 49 you try it in 34, nice touch. Pity that both shows are below 2.0 though, watching both.

    Not an Idol fan at all, but actually the casting show beat MF in the common half hour 3.3 – 3.2.

  • Flame

    mayorofsmpleton, who wrote: “I’m hoping the sales of the music produced by the show help — the original songs they do often chart strongly on the CM top 100.”

    Just out of interest, how high are the songs going on the Top 100, and are there any not sung by Hayden Panettiere? I am listening to the American Country Countdown regularly, which features mostly Radio Airplay, and they only had three Panettiere songs to date, and none climbed higher than 30. (Which is the lowest rank to make it onto the radio show, although the chart is a Top 40.)

  • Rave Mystery

    I love Whitney and want it to continue so I think it should be shopped around on a cable network because I really is a good sitcom and deserves a chance to make it. Also the same goes for Community a cable network could also be good for it.

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