‘Modern Family’ Tops ‘Idol’ in Adults 18-49 & ‘The Neighbors’ and ‘Suburgatory’ Grow

the neighbors finale

via press release:

 “Modern Family” Tops “Idol” to Rank as Wednesday’s No. 1 Show in Adults 18-49


 ABC’s “The Middle” Takes Full Control of NBC’s “Whitney” in the 8pm Half-Hour


Freshman Finale of “The Neighbors” is Up and Dominates the “Whitney” Finale


“Modern” Leads its Nearest Scripted Competition in the Slot by 100% in Adults 18-49


“Suburgatory” Surges by Double Digits Week to Week to Deliver 4-Week Highs


“Nashville” Returns as the No. 1 Scripted Show in the 10pm Hour in Adults 18-34


Wednesday Night (8:00-11:00 p.m.)

Returning to an all-original Wednesday lineup for the first time in 4 weeks, ABC (1.9/6) earned second place to Fox with a 2-hour “Idol” in Adults 18-49.  ABC’s “Modern Family” topped “American Idol” in Adults 18-49 to lead Wednesday. Once TV playback is factored in, “Modern Family” gains 2.2 Adult 18-49 rating points on average and will be firmly the No. 1 TV show on the night.


“The Middle” (8:00-8:30 p.m.)

Opposite the opening half-hours of “Idol” and CBS’ “Survivor” at 8:00 p.m., ABC’s “The Middle” outdelivered NBC’s “Whitney” by 3.7 million viewers (6.8 million vs. 3.1 million) and by 80% in Adults 18-49 (1.8/6 vs. 1.0/3).


“The Neighbors” (8:30-9:00 p.m.)

Gaining week to week at 8:30 p.m. in viewers (+15%) and young adults (+7%), ABC’s freshman season finale of “The Neighbors” dominated NBC’s sophomore season finale of “Whitney” by 2.4 million viewers (5.5 million vs. 3.1 million) and by 36% in Adults 18-49 (1.5/5 vs. 1.1/3).


“Modern Family” (9:00-9:30 p.m.)

More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+113%), ABC’s “Modern Family” (3.2/9) held a 100% advantage over its nearest scripted competition in the half-hour (NBC’s “Law & Order: SVU” = 1.6/4).  In addition, “Modern Family” won the half hour across all key Men (M18-34/M18-49/M25-54) and Teens 12-17.


“Suburgatory” (9:30 -10:00 p.m.)

In the 9:30 p.m. half-hour, ABC’s “Suburgatory” stood as the No. 1 scripted show with Adults 18-49 (1.9/5). The sophomore ABC sitcom surged week to week in viewers (+29%) and young adults (+27%) to deliver its best numbers in 1 month on both measures.  Improving its slot over original programming on the same night last year, “Suburgatory” drew 32% more viewers to ABC in the half-hour year to year (5.4 million vs. 4.1 million).


“Nashville” (10:00-11:00 p.m.)

In its first original airing since February 27th, ABC’s “Nashville” earned second in Adults 18-49 (1.5/4) and came back to rank as the No. 1 scripted show in the 10 o’clock hour with Adults 18-34, and for its 8th straight original, in Women 18-34.  Catapulting 81% (and +1.3 rating points) over its initially reported Live + Same Day Adult 18-49 rating for its last original, ABC’s freshman “Nashville” was that week’s biggest percentage gainer for any new series, growing from a 1.6 rating to a 2.9 rating in the final Live + 7 numbers.


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 03/27/13.


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