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TV Ratings Wednesday: 'Nashville' & 'Arrow' Slip, 'Chicago Fire' & 'The Neighbors' Up + 'Modern Family', 'American Idol' & 'The Middle' Hit Lows

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March 28th, 2013

Salvation

Scoreboard FOX ABC CBS NBC UNI CW
Adults 18-49: rating/Share 3.1/9 1.9/6 1.7/5 1.5/4 1.5/4 0.9/3
Adults 18-34: Rating/Share 2.4/8 1.4/5 1.0/3 1.1/4 1.3/4 0.8/3
Total Viewers (million) 12.029 6.164 7.269 5.510 3.678 2.426

 

FOX was the number one network in adults 18-49 and with total viewers.

On FOX, American Idol earned a 3.1, down half a ratings point after last week's 3.6 adults 18-49 rating. This is American Idol's  lowest Wednesday rating ever in adults 18-49.

On CBS, Survivor scored a 2.4 adults 18-49 rating down two tenths from last week’s 2.6.

On ABC, The Middle earned a season low 1.8, down three tenths from its last original's 2.1. The Neighbors earned a 1.5, up a tenth after last week's series low 1.4 adults 18-49 rating. Your predictions were too optimistic. Modern Family earned an season low 3.2, down seven tenths from its last original's 3.9 Suburgatory earned a 1.9, up four tenths after last week's series low 1.5 adults 18-49 rating. Nashville returned to a 1.5, down a single tenth from its last original's 1.6.

On NBC, a double shot of Whitney garnered 1.0 at 8PM and a 1.1 at 8:30, with the latter up a tenth from last week's 1.0 adults 18-49 rating. Law & Order: SVU scored a 1.7, up a tenth from last week's 1.6 adults 18-49 rating. Chicago Fire scored a 1.8, up a tenth from last week's 1.7 adults 18-49 rating .

On the CW, Arrow earned a 0.8, down two tenths from last week's 1.0 adults 18-49 rating.   Supernatural was even with last week's 1.0 adults 18-49 rating.

 

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Overnight ratings for Wednesday, March 27, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol (8-10PM) 3.1 9 12.03
CBS Survivor: Caramoan 2.4 7 9.16
ABC The Middle 1.8 6 6.81
NBC Whitney 1.0 3 3.11
CW Arrow 0.8 3 2.61
tvbythenumbers.com
8:30PM ABC The Neighbors 1.5 5 5.51
NBC Whitney 1.1 3 3.09
tvbythenumbers.com
9:00 PM ABC Modern Family 3.2 9 8.97
NBC Law & Order: SVU 1.7 5 6.53
CBS Criminal Minds -R 1.3 4 5.73
CW Supernatural 1.0 3 2.24
tvbythenumbers.com
9:30PM ABC Suburgatory 1.9 5 5.41
tvbythenumbers.com
10:00PM NBC Chicago Fire 1.8 5 6.90
ABC Nashville 1.5 4 5.14
CBS CSI -R 1.3 4 6.92

via press note:

 

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.7/4.

From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • bjssp

    @Alex:

    Actually, in today’s climate, that is a lot of money, especially for a show that is dropping by a lot each season. That’s not to say the show is unprofitable for Fox. It almost certainly makes money for the network, even with the ratings drop.

    It’s a hard call, though. Who would get the same ratings at less of a cost?

  • Bee

    ABC’s scheduling of nashville has been fine for the most part, but the big mistake was the week it was pre-empted for the stupid oscar special. creating a break, having the following episode hit a series low, then another month off. dumb, dumb, dumb. but they did it with revenge last year too. idk what it is with this network sometimes. and is it really only having 21 episodes this season? what’s that about? because another 3 week break is the LAST thing the show needs right now.

  • Ted Craig

    @LeChoke

    It’s called TVByTheNumbers. Got any?

  • SueP

    @Tom – No! No Amelia! :) Anything but Soapernatural again! :) They can’t kill Sam or Dean, they can’t really close the gates of Hell (cuz really, what good would that do? It would only eliminate demons, not all the other monsters) and they can’t give Sam the ‘normal life’ he keeps whining about. So what is the point of all this? Remember when the boys used to actually save people? All by themselves? :) Still waiting for that show to come back. Season 9 maybe?

  • Same

    Last night I tryed watching arrow but it said that the cw channel was having problems and it would be back shortly so that’s probaly why ratings are low

  • LeChoke

    “To you morons saying “Whitney will be back” No she won’t, it has fallen and fallen and if it does get renewed next year it will be beaten by the CW.
    NBC has ordered more Comedies than ever before, Whitney is not making NBC money, no quite the opposite.
    3 of the cast have moved on and 1.0, 1.0 & 1.1 are not good numbers for NBC. NBC will be cleaning house too with all the attention Jay Leno has brought to their horrible ratings.”

    WOW! We’re morons for saying it will comeback? Do you work for NBC do you see their numbers do you make the decision there? NO! So don’t be acting so certain that you know stuff when you clearly don’t.

    NBC ordered a lot of comedies last year and didn’t order all of them so fail.

    The show isn’t making money? Really so you own a copy of Universal’s checkbook now right?

    Three cast members have moved on? Yeah and those projects are in second position, the actors aren’t sure if its coming back so their protecting themselves just in case it happens all the time it doesn’t mean anything b/c if the show is renewed then contractually they’ll have to comeback and more than like since NBC owns the show if it gets renewed for a third season a fourth one is automatic and probably a fifth since the episode count won’t reach 88 until season 5.

  • shawn

    I blame ABC for the NASHVILLE RATINGS DROP….they did not air the show for an entire month. You cannot do that to new shows!! It kills them. Dumb scheduling for sure

  • platypus Perry

    Abc wayyyy down but mf still won the night.. Nashville hitting really low. Too bad for neighbors..

    Cw did good for the cw that is.. Supernatural hitting a 1.0 while arrow hitting series low shows that this eight year show is better off on a weeknight and should’ve never been shipped to fridays.. Although i dont follow arrow i hope it adjusts up and it would be cool if spn had a 1.1….

    Chicago fire still decent for a non dependent 10 show.

  • SueP

    @Tessa – Completely agree. Flipping the trials would’ve been a better idea with Sam fighting for Dean instead of Dean fighting for Sam as usual. I find myself not really caring cuz I’ve seen it all before. So yes, I’m not holding out much hope to be surprised. The thing is, Carver really did a good job on Being Human with having the three main characters all have their own unique storylines that overlapped once in while in a way that made sense. It’s disappointing he can’t do it with these two characters.

  • Steve

    How low will “Modern Family” have to sink before the creators accept that it’s NOT FUNNY ANYMORE! Don’t think I’ve ever seen a sitcom drop so far so fast in quality. Time to clean house in the writer’s room and bring in some new blood. But, given that TV network execs are genetically incapable of ever admitting they’re wrong, I don’t see that happening.

  • Mario

    Everyday i read and read and cant belive rating system…How can i fu***** show with 12.03 million be beaten by a show of 8.97…stupid nielsen system, you Americans are moro**

  • bjssp

    @MARSEPH:

    It’s hard to get a good comparison on ad dollars. I believe it was Bill Gorman that said a lot of it is just an estimate.

    No doubt the show is still hugely profitable for Fox and will continue to be so unless ratings really nosedive, but that day may be approaching sooner rather than later. I know some claim season-to-season comparisons aren’t the best, but they are still indicative of something. Right now, it’s down 24 percent for Wednesdays and 20 percent for Thursdays. The season before, it’s dropped 32 and 32 percent from the previous seasons on Wednesday and Thursday, although to be fair, that was the season it switched from Tuesday to Wednesday. That isn’t good, and Fox will have a hard time charging top ad rates if the show continues to drop. Logically speaking, it can’t continue to drop and be at the top.

    Of course, all of these things are relative. If the show is still on top, it wil continue to get top ad rates, and on Fox’s end, it’s almost surely cheaper than scripted programming, even with the expensive judges. But what about The Voice? It’s still way early into the season, but at this point, it wouldn’t shock me to see the spring version of The Voice beat Idol overall. By itself, that would be a big effin’ deal, but consider the effect on Fox: how can it continue to charge big rates for Idol when it was just beaten by The Voice–if it happens?

  • bjssp

    @Mario:

    There can be different ways to evaluate the same show based on who is watching, and that’s just what the ratings system does. Different advertisers will want to reach different demographics, so some viewers will be more valuable than others. That’s why a show that does, say, a 3.0 in the A18-49 demo but 9 million viewers overall will be more valuable to a network that does a 2.0 but has 11 million viewers overall. Sometimes, as was the case with big shows in their heyday, a program will be a hit in both categories, but that’s because once you get all the viewers from one category, the only way to get more is to get some from a different category.

  • LeChoke

    “Chicago fire still decent for a non dependent 10 show.”

    Probably outside of SVU its the only scripted drama on that network that can even do those numbers or better on its own.

  • bjssp

    @LeChoke:

    LOL at your aggressive tone. Anyway, I basically agree with many of your points, but if I had to bet, I’d say Whitney is finished. It’s certainly possible that the show could be renewed, but if it were such a clear case, or if the network really wanted it back, it probably would have been done months ago. That hasn’t happened, but, while not a deal breaker, it’s not a good sign. More importantly, the show sucks badly in the ratings, like many other things on NBC, and unlike some of its other shows, it’s not critically loved.

  • theCroup

    Idol has a lot of problems contributing to its ratings fall. It’s not just Nicki and Mariah and the boring judges. It’s not just the blatant pushing for a female winner. It’s the terrible judges, terrible judge chemistry, boring mentor guests and themes and the obviousness of the producer manipulation. (I know several people who checked out in anger after obviously untalented people were kept in favor of very talented people and the judges spewed nothing but lies about it as if the audience didn’t have ears.) A lot of this has been a problem all along but I think this season, it just went too far and the audience wouldn’t put up with it anymore.

    I think Idol could fix some of this for next season, but I don’t think the producers are shrewd enough to fix them all. So Idol is definitely in some kind of spiral, not certain yet if it’s a death spiral or if it’ll find a floor the network can live with.

  • Chuck_T

    Modern Family just isn’t the powerhouse it once was. The quality isn’t as good either.

  • bjssp

    @theCroup:

    More than anything else, it seems to have a “been there, done that” feel to it, although I say this as someone who doesn’t watch it. It used to feel like an event: something that launched in the middle of the season (along with 24) with little else going at the same time, when it was cold outside, with a kind of dickish judge, that everyone–EVERYONE–watched. Now, it’s kind of like, “Oh, yeah. I like that show, but I’d rather watch The Big Bang Theory…”

    This is why, in part, I think a season or two off could help the show.

  • Suburgatory Rocks

    Go Suburgatory! Haters, suck it!

  • Carl

    @SueP, I feel like some episodes lose this entirely (like when Sam and Dean were saved by the dog/woman…still don’t get that episode), and others do a good update, like the golem episode, or even this week, where Dean was the one who set everything in motion for the kids to stop the bad guy.

    Was Modern Family one of those shows that mostly got by on hype?

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