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TV Ratings Wednesday: 'Nashville' & 'Arrow' Slip, 'Chicago Fire' & 'The Neighbors' Up + 'Modern Family', 'American Idol' & 'The Middle' Hit Lows

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March 28th, 2013

Salvation

Scoreboard FOX ABC CBS NBC UNI CW
Adults 18-49: rating/Share 3.1/9 1.9/6 1.7/5 1.5/4 1.5/4 0.9/3
Adults 18-34: Rating/Share 2.4/8 1.4/5 1.0/3 1.1/4 1.3/4 0.8/3
Total Viewers (million) 12.029 6.164 7.269 5.510 3.678 2.426

 

FOX was the number one network in adults 18-49 and with total viewers.

On FOX, American Idol earned a 3.1, down half a ratings point after last week's 3.6 adults 18-49 rating. This is American Idol's  lowest Wednesday rating ever in adults 18-49.

On CBS, Survivor scored a 2.4 adults 18-49 rating down two tenths from last week’s 2.6.

On ABC, The Middle earned a season low 1.8, down three tenths from its last original's 2.1. The Neighbors earned a 1.5, up a tenth after last week's series low 1.4 adults 18-49 rating. Your predictions were too optimistic. Modern Family earned an season low 3.2, down seven tenths from its last original's 3.9 Suburgatory earned a 1.9, up four tenths after last week's series low 1.5 adults 18-49 rating. Nashville returned to a 1.5, down a single tenth from its last original's 1.6.

On NBC, a double shot of Whitney garnered 1.0 at 8PM and a 1.1 at 8:30, with the latter up a tenth from last week's 1.0 adults 18-49 rating. Law & Order: SVU scored a 1.7, up a tenth from last week's 1.6 adults 18-49 rating. Chicago Fire scored a 1.8, up a tenth from last week's 1.7 adults 18-49 rating .

On the CW, Arrow earned a 0.8, down two tenths from last week's 1.0 adults 18-49 rating.   Supernatural was even with last week's 1.0 adults 18-49 rating.

 

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Overnight ratings for Wednesday, March 27, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol (8-10PM) 3.1 9 12.03
CBS Survivor: Caramoan 2.4 7 9.16
ABC The Middle 1.8 6 6.81
NBC Whitney 1.0 3 3.11
CW Arrow 0.8 3 2.61
tvbythenumbers.com
8:30PM ABC The Neighbors 1.5 5 5.51
NBC Whitney 1.1 3 3.09
tvbythenumbers.com
9:00 PM ABC Modern Family 3.2 9 8.97
NBC Law & Order: SVU 1.7 5 6.53
CBS Criminal Minds -R 1.3 4 5.73
CW Supernatural 1.0 3 2.24
tvbythenumbers.com
9:30PM ABC Suburgatory 1.9 5 5.41
tvbythenumbers.com
10:00PM NBC Chicago Fire 1.8 5 6.90
ABC Nashville 1.5 4 5.14
CBS CSI -R 1.3 4 6.92

via press note:

 

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.7/4.

From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • LongIslandJoe

    SVU continues to impress me every week. Year 14 and still rocking it (in comparison to the rest of the network shows). Year 15 is coming!

  • Billy

    It will be interesting to see if Modern Family wins its fourth consecutive Emmy Award for Best Comedy this year. The viewers seem to be saying it is not as good as it was. I wonder what the Emmy voters will say.

  • eridapo

    About Ad rates for Idol…

    The problem for Idol is that declining ratings imply lower ad rates in the future. I’m sure Fox offered sponsors some guarantees, and with Idol not meeting the expectations of the ad buyers Fox will be forced to make it up to them.

    I’m sure Idol can still get ad dollars than most shows, but advertisers, like everyone else, love to be associated with Winners. If Idol is seen as yesterday’s news, Advertisers might just look elsewhere.

    Idol is still beating its competition, but the perception is that Idol “is no longer cool” to watch and that perception is hard to overcome.

  • Fleur

    Have no idea if anyone’s mentioned this (too lazy to read all the comments) but I can’t wait to see the cable ratings for last night. I think Psych blew the scripted shows out of the water.

  • Melissa

    Assuming American Idol adjusts up to a 3.2 tonight, the Wednesday average will be 4.32. The Thursday average is currently 4.11. The Voice’s fall Monday average was a 4.38, and The Voice’s fall Tuesday average was a 4.08. Unless American Idol soars to above 4.0 in the coming weeks, both nights of The Voice’s fall season will top American Idol.

  • r0ckmypants

    @Ted Craig – While I wouldn’t say The Neighbors has been “embarrassed” by the Friday night comedies, they have been pretty even the past few weeks, especially those when The Neighbors didn’t have an original The Middle as a lead-in. Last Man Standing even beat it in 2 of the past 3 airings, and tied the third:

    Last Man Standing: 1.6 (finale), 1.4, 1.5
    Malibu Country: 1.4 (finale), 1.1, 1.4
    The Neighbors: 1.5 (finale), 1.4, 1.4

    And though The Neighbors is higher-rated than Malibu Country throughout the rest of the season, generally the latter has better retainage out of its lead-in.

    I’m not saying any of these numbers ultimately mean much for any of the above shows, but there are some of the numbers. And while LeChoke definitely exaggerated, his point isn’t too far off.

  • CookyMonzta

    @bob
    Posted March 28, 2013 at 10:07 AM
    “I think that American Idol has been incredible for 12 years. I think that they should announce a final season next year and get Paula, Simon and Randy back. Ensure that Ryan will stay another year and go out with a final bang. 12 years is WAY longer than most shows on tv so they have nothing to be ashamed of. The Voice will NEVER make it to 12 years so American Idol will always be the American Reality Show and already made history.”

    No talent show will last 12-14 years on TV. As far as reality TV is concerned, consider the king of ALL reality shows, COPS!! 24 years on TV. Even The Real World (MTV) has Survivor beat by nearly a dozen years.

  • CookyMonzta

    @Billy
    Posted March 28, 2013 at 10:12 AM
    “American Idol may not be dead yet, but it certainly is dying a slow painful death. Drip, drip every week it loses viewers. Personally, I hope The Voice beats Idol for the rest of the year.”

    If The Voice can pull in enough 4s and stay out of the 2s, it might come quite close.

  • Walter

    I’m going to assume that Arrow will be adjusted up to a 0.9, and that Supernatural won’t get an adjustment.

  • Melissa

    @CookyMonzta

    If The Voice can pull in enough 4s and stay out of the 2s, it might come quite close.

    Average-wise, The Voice’s fall season is already ahead of American Idol’s current season.

  • Tessa

    @Carl
    You’re not the only one that wants Dean to have an active storyline for Dean that doesn’t involve him caring/worrying/fighting for Sam. Fans are shouting over rooftops, tweeting a storm to writers and producers letting them know they are bored of the formula and want Dean to have some goddamned personal mythology.

    One of the reasons I’m so interested in Castiel is that at least his story still has the potential to surprise me. He’s the only one I can’t guess where they are going to take him.

    @Mark Wood
    The parent/child analogy shouldn’t apply to two 30 sometime year old over 6 foot tall guys. It would’ve been endearing if Dean still felt that way but the show discouraged it and Sam tried to wean him off of it. What’s infuriating though is that the show feeds this codependent, problematic relationship. Sam claims he’s all grown up and can take care of himself and the next thing you know he is falling down a pit, losing his soul, hallucinating Lucifer, puking up blood and going through ridiculously over the top trials. Reinforcing the idea that even though he is a grown ass man and a skilled hunter he needs babysitting due to cosmic forces throwing him around for fun. It almost feels like maintaining the caregiver/hurt baby bird dynamic is the cause that brings the perils about rather than the other way around.

  • LeChoke

    @ bjssp

    I didn’t mean to really sound like Whitney is definitely coming back like others have been saying but I don’t think its definitely getting cancelled either none of us really know except the high powers at NBC. The thing about Whitney its pretty much a veteran after this season and NBC can’t just completely start with new comedies and have them all fail so they need to keep at least 3-4 vets going into next season. The thing about the show too is that its cheaper than the other comedies outside of Guys with Kids to produce and NBC clearly loves the show which is why they brought it back this season and its ratings were horrible last season as well but better than this season obviously.

    My bets right now would be P&R, Whitney, and Go On all coming back on the vets side for comedies.

  • bjssp

    @Melissa:

    And as I’ve indicated elsewhere, if–and this is a big, big, big if–the spring season of The Voice outpaces the fall season, even by just a few percent, that will be HUGE. If Idol continues to drop, or if it simply stays where it is, it’s looking likely that the fall version of The Voice will beat it. By itself, that’s a big deal. But to have the spring version do the same, while also growing from the fall version? That’d be ridiculous and quite an achievement for NBC in a lot of ways.

    As I said, it’s a big if, and it could easily not happen. But if it does, it wouldn’t surprise me to see some steep declines in how much Idol can charge for ads.

  • rob60990

    Keep in mind that Whitney was renewed and was going to air on Fridays before it got moved back to Wednesdays when Animal Practice bombed.

  • http://tvbythenumbers.com Bill Gorman

    ” consider the effect on Fox: how can it continue to charge big rates for Idol when it was just beaten by The Voice–if it happens?”

    Ratings for Idol certainly move ad prices for Idol, but ratings for The Voice are completely irrelevant to ad prices for Idol.

  • bjssp

    @LeChoke:

    The thing is, I think NBC can do that, and it might want to do that. With no particular feelings one way or the other about Whitney, it doesn’t look like NBC needs the show. It’s not doing any better than Go On or that much better than The New Normal, and it’s not as if it has critical support. Part of NBC’s problem is its branding. With that in mind, it might make sense to cancel this show, start over with something new, something that people haven’t necessarily decided on, especially if it can be packaged with similar shows. If this show takes up a time slot, that’s one less another show can take up.

  • CookyMonzta

    @Melissa
    Posted March 28, 2013 at 12:36 PM
    “@CookyMonzta
    “‘If The Voice can pull in enough 4s and stay out of the 2s, it might come quite close.’
    “Average-wise, The Voice’s fall season is already ahead of American Idol’s current season.”

    My bad. I forgot about the fall, and it certainly looks that way. I haven’t checked for The Voice’s average to date, but to me it certainly looks somewhere in the 4.1-4.3 range. Idol’s down to 4.27 for both days (according to SpottedRatings), and falling.

  • DonnaT

    I’d be surprised if Arrow didn’t adjust up. It’s been steady as a rock all season so a sudden drop this big seems weird. I’m very conflicted about Supernatural’s rating. As a fan from the beginning I’m thrilled it’s doing this well but at the same time even I can’t ignore the storylines this season haven’t really been going anywhere so far. Last night’s episode for instance was good but very predictable and therefore boring.

    I agree and I think Arrow will adjust up and I would not be surprised if SPN adjusted down, not that I’m “unhappy” with SPN’s performance except for two comments: first, I agree and the SPN episode was too often boring and really predictable and I disliked Krissy in S7 (admittedly an unpopular opinion “here” but not on some message boards and not necessarily as a “Sam V Dean” thing either, many older fans dislike “Mary Sue/Smart mouthed teens”,too) and to me this episode doesn’t deserve to be “final” at the same demo as the far superior (IMO) 8.13, 8.14, and 8.17 were; and second even though I’m pleased as punch at “beating Arrow” (for now) is that a “Good Thing” for the CW this year in a season where 3 of the 5 new shows have either failed completely or are on “life support” (TCD and B&TB) and one veteran show performed so poorly that the CW had to “buck previously established precedent” and announce that this will be the final season?

    If Arrow “holds” this rating in the finals and dips even lower (0.7?) by the S1 Finale and an 8 year show (SPN) not only matches the demo for final episodes of the season (eps 17 on – and SPN has already “matched” Arrow’s final demo 4 times by my data) but occasionally or often surpasses it, how will Arrow perform in S2? I watched Arrow last night and it was …. unexciting, and the previous episode wasn’t as exciting as it should have been last week either. The pace (of the series) is too slow, but that is a perception that could easily turn around and be good thing if the show has a final “subject-similar 3-4 episode arc” (like sdoe) that culminates in a jaw dropping and/or game changing cliffhanger finale. And I suppose Arrow has this planned. Several recurring characters (IMO) need to be “excised” or rewritten to make their subplots more exciting (Thea, I’m especially looking at you).

  • Sandy

    Only reason SVU is up a tenth/audience this week:

    *The Walking Dead’s Lauren Cohan guest starred.
    *Criminal Minds was a repeat

    Chicago Fire is getting it’s flame back… they deserve their [Law & Order:] Chicago based spin-off! Congrats to them.

  • DonnaT

    My comment was for Tom, dratted C&P ;).

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