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TV Ratings Wednesday: 'Nashville' & 'Arrow' Slip, 'Chicago Fire' & 'The Neighbors' Up + 'Modern Family', 'American Idol' & 'The Middle' Hit Lows

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March 28th, 2013

Salvation

Scoreboard FOX ABC CBS NBC UNI CW
Adults 18-49: rating/Share 3.1/9 1.9/6 1.7/5 1.5/4 1.5/4 0.9/3
Adults 18-34: Rating/Share 2.4/8 1.4/5 1.0/3 1.1/4 1.3/4 0.8/3
Total Viewers (million) 12.029 6.164 7.269 5.510 3.678 2.426

 

FOX was the number one network in adults 18-49 and with total viewers.

On FOX, American Idol earned a 3.1, down half a ratings point after last week's 3.6 adults 18-49 rating. This is American Idol's  lowest Wednesday rating ever in adults 18-49.

On CBS, Survivor scored a 2.4 adults 18-49 rating down two tenths from last week’s 2.6.

On ABC, The Middle earned a season low 1.8, down three tenths from its last original's 2.1. The Neighbors earned a 1.5, up a tenth after last week's series low 1.4 adults 18-49 rating. Your predictions were too optimistic. Modern Family earned an season low 3.2, down seven tenths from its last original's 3.9 Suburgatory earned a 1.9, up four tenths after last week's series low 1.5 adults 18-49 rating. Nashville returned to a 1.5, down a single tenth from its last original's 1.6.

On NBC, a double shot of Whitney garnered 1.0 at 8PM and a 1.1 at 8:30, with the latter up a tenth from last week's 1.0 adults 18-49 rating. Law & Order: SVU scored a 1.7, up a tenth from last week's 1.6 adults 18-49 rating. Chicago Fire scored a 1.8, up a tenth from last week's 1.7 adults 18-49 rating .

On the CW, Arrow earned a 0.8, down two tenths from last week's 1.0 adults 18-49 rating.   Supernatural was even with last week's 1.0 adults 18-49 rating.

 

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Overnight ratings for Wednesday, March 27, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol (8-10PM) 3.1 9 12.03
CBS Survivor: Caramoan 2.4 7 9.16
ABC The Middle 1.8 6 6.81
NBC Whitney 1.0 3 3.11
CW Arrow 0.8 3 2.61
tvbythenumbers.com
8:30PM ABC The Neighbors 1.5 5 5.51
NBC Whitney 1.1 3 3.09
tvbythenumbers.com
9:00 PM ABC Modern Family 3.2 9 8.97
NBC Law & Order: SVU 1.7 5 6.53
CBS Criminal Minds -R 1.3 4 5.73
CW Supernatural 1.0 3 2.24
tvbythenumbers.com
9:30PM ABC Suburgatory 1.9 5 5.41
tvbythenumbers.com
10:00PM NBC Chicago Fire 1.8 5 6.90
ABC Nashville 1.5 4 5.14
CBS CSI -R 1.3 4 6.92

via press note:

 

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.7/4.

From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • CookyMonzta

    @eridapo
    Posted March 28, 2013 at 12:23 PM
    “About Ad rates for Idol…
    “The problem for Idol is that declining ratings imply lower ad rates in the future. I’m sure Fox offered sponsors some guarantees, and with Idol not meeting the expectations of the ad buyers Fox will be forced to make it up to them.”

    This show used to command at least $500,000 for a 30-second ad. Not anymore. Word from Advertising Age was that they could only muster somewhere between $290,000 and $350,000.

    “I’m sure Idol can still get ad dollars than most shows, but advertisers, like everyone else, love to be associated with Winners. If Idol is seen as yesterday’s news, Advertisers might just look elsewhere.”

    That much is a possibility. Idol will have a much harder time justifying $300,000 for a show now drawing in the 2s, when they used to draw in the 8s and 9s, let alone 10s. They might have trouble drawing $200,000 next year. That is why they downsized this year.

    Coca-Cola, AT&T and Ford are their biggest advertisers. They will probably stay until they turn the lights out on the show, but the smaller advertisers will probably jump ship. But if, by any chance, one of the big 3 jumps ship (especially Coke), they will definitely take the show down with it.

  • DonnaT

    *”… arc (like SPN)” – I have no idea what happened here.

  • Carl

    @Tessa, I just wish there was a way to know that “personal mythology” for Dean would not be coughing up blood or holding his head and gasping. I have not liked any of Sam’s myth stories since season 4. I want a balance for Dean between plot and the strong relationships he currently has. I’m never sure if the “myth arc for Dean” people specify enough that they don’t want the show to dump his relationship with Cas, or Benny, or others. I’ve enjoyed some of what they’ve done to try to take away some of the misery in Dean this season. I don’t want all the misery back just so he can get Sam’s rejected storylines. I just want a mixture.

    Unfortunately there’s always so much tweeting and campaigning and activity (I read that there’s going to be a “We Hate Misha Collins” day on March 30 – how classy), it all blurs together.

    @DonnaT, I don’t know if most people here have a strong opinion on that Krissy character. I liked her scenes with Dean, and how they reflected on him, but otherwise, no real opinion on her at all. She’s basically every kid sister in every fanfic.

  • Mike

    Justified was renewed for a fifth season!!!!!!! Yea

  • thesnowleopard

    Ouch at Arrow. Geez, at this point, SPN will end up the number one show on the network.

  • Tessa

    @DonnaT
    I agree with you in that I want Arrow to be a hit for CW’s sake. But they are reeeeeealy taking their time with the plot and it is boring. Meanwhile SPN, while the main storyline is predictable, has some side stories going on that keep people on their toes. So what we are saying essentially is that we want the veteran show to slow down so that the new show doesn’t look bad and has a chance. That might make sense in this context but it also sounds like a teacher (or parent) telling the smartest kid in class not to do his best so that the other, slower kids doesn’t look bad.

  • AAA

    @Tessa:
    Great post, exactly my thoughts

  • Raul

    Modern Family had their lowest viewership in 2 years

  • Tessa

    @Carl
    Backing you up on not wanting Dean to puke blood and be miserable. But why should mythology always involve someone being sick and depressed? Dean is a hero. Why can’t he act like one for a change and why can’t his mythology involve kicking some ass? He can do it while he keeps his buddies and brother at his side helping out and looking great while doing it. It’s been done in so many shows. It’s only Supernatural that thinks the key to getting its characters involved is to beat them into a pulp and lock them into mental wards and hospitals.

  • cra

    Neighbors was great last night. George Taki as an alien grandpa and Dick Butkus makes spinch muffins. Lots of great inside jokes. ABC please don’t do to Neighbors what you did to Better Off Ted and Pushing Daisies – cancel a show that could be a classic.

  • Melissa

    @CookyMonzta

    I haven’t checked for The Voice’s average to date, but to me it certainly looks somewhere in the 4.1-4.3 range. Idol’s down to 4.27 for both days (according to SpottedRatings), and falling.

    Assuming last night’s episode of American Idol adjusts up to a 3.2, the performance show average will be 4.32. American Idol’s results show average is currently 4.11.

    The Voice’s fall performance show average was a 4.38, and The Voice’s fall results show average was a 4.08.

    It’s pretty certain that The Voice’s fall 2012 average will top American Idol’s 2013 average.

  • Melanie P.

    Ouch at Nashville. The break didn’t help, but I still don’t find that as an excuse though. Other shows, have come back strong after a hiatus. You just have to keep people interested with the writing plain and simple. If not, they will tune out. You would think that it not being a new episode for a while, more people would tune in to watch, but that didn’t happen.

  • Alex

    @bjssp
    Actually, in today’s climate, that is a lot of money…

    In reality $300k per episode isn’t a huge sum for broadcast television (and technically this isn’t quite per episode). Certainly its toward the top end if you exclude big hits but its far from out of the ordinary. More importantly its worth remembering that that’s the top end of the judges salaries and not the average or norm. The on air salaries for Idol this year (that’s the judges and Seacrest) tallies around $54 million for the season. That sounds like a lot and it is. However when you average that out per hour it works out at less than $900k for the entire ‘cast’.

    I’d also point out (again) that Fox can easily reduce that. If they reduce the panel back down to three judges for example. If they don’t renew Mariah Carey’s contract then they’d reduce their total salary to around $36 million or $600k per hour. That’s a huge reduction right off the bat. And on the issue of lacking star power I’d point out that star power hasn’t helped these Fox talent shows. They’ve spent big on Britney Spears, Mariah Carey and Nicki Minaj this year and seen no pay-off in the ratings. Why not sign a panel of people on the level of Keith Urban? That would give them a three person panel of $18 million (which is what Carey is reportedly earning alone) and would reduce their judges salaries for the season to less than $300k per hour.

  • Glue

    Even if The Neighbors gets canceled (hopefully not) i still believe Dick Butkus deserves a spinoff series.

  • Billy

    Who would ever have thought we would live in a TV world where Duck Dynasty beats American Idol in the ratings ? Simply amazing.

  • Ted Craig

    @r0ckmypants,

    Now that I’ll agree with.

  • omabin

    ABC is the worst network ever at scheduling and what they did to their Sunday shows and their comedies is a great proof at that. However, people complaining about Nashville’s scheduling don’t have a point IMO. The show dropped one single tenth from before the hiatus. It is not like it was the break’s fault. Had it come back even, the point about it doing poorly would still stand. Your point could apply if the fall had been like 3 or 4 tents, but one single tenth? That is completely normal and could happen with or without hiatus. Also, would you prefer to have the show on when there is no new MF on the night? I am sure the numbers would be even lower then.

  • DonnaT

    @ Tessa: So what we are saying essentially is that we want the veteran show to slow down so that the new show doesn’t look bad and has a chance
    Not at all. I’m only saying The CW needs more hits of Arrow’s caliber (~08, 0.9.-1.3 demo) in the next few years to survive the coming affiliate apocalypse of 2016. I doubt that any new show will reach TVD consistent and higher demos.

    If Arrow can’t hold the line at even 0.9 (and we won’t know until the final data that it hasn’t) and an 8 year old show with a loyal fanbase can easily surpass the ratings of all new shows (even Arrow) I don’t have much hope for The CWs survival unless The CW goes “cable” (I don’t know what that involves or even if it’s feasible) or The CW accelerates how they look at a show’s success beyond the more traditional ratings systems … which they seem to be but how low can shows like B&TB and TCD sink before they become they become unprofitable and The CW has to invest even more money into a replacing not 3 or 4 shows but 5 or 6 shows (so they have mid-season replacements)?

  • Jazz

    @Glue

    That’s funny. I can see him showing up as the talk show side kick in his green egg chair in different ABC shows.

    He could show up in Rayna’s kitchen to counsel her and make her feel better or on Castle to solve a case or Once Upon a Time. Now a mysterious green egg chair makes sense there. He could tell Emily not to be too revengey. And they could battle back and forth on the benefits of revenge.

    How much does a show like Nashville earn in ads?

  • theCroup

    @bjssp

    I think tiredness/staleness is a factor too. Bu there are problems to taking time off to refresh the show. For one, there’s no proof that it really extends a show’s life or brings about much of a resurgence. Networks have done that with The Biggest Loser and (I think) the Bachelor. Ratings recovered a bit, but the glory days are long gone for those shows and there is no way to tell if the break really lead to any of the recovery or that the recovery was worth the forgone revenue. If Idol is projected to have 2 more years of truly profitable life they probably want that ad revenue sooner rather than later. It’d be different if they thought 2 years off would mean that Idol returns with 3 years or more of profitable life or 2 years of MUCH more profitable life, but who know what the network data shows.

    The other problem, particularly with Idol, is that there are a lot of singing show competitors. Fox could take the show off the air for a season or two, even have a big send off celebratory season, but other shows will rush in to fill the Idol void. The Voice is doing it right now while Idol is still on the air. So not only does Idol face the possibility that the audience will not be refreshed by a temporary absence–audiences may never come to miss Idol at all. Leaving the airwaves could just be rolling over for its competition.

    And that’s not even considering how networks tend to behave as a business–if they suddenly got rebound ratings for a farewell reason, do you really think they’d have the patience not to try to push that to an extended farewell season or try to bring about an early return? I just don’t see Fox playing the long game with this.

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