2013 NCAA Division I Men's Basketball Championship on TBS, CBS, TNT and truTv is Most Watched in 20 Years

Categories: Network TV Press Releases

Written By

March 29th, 2013

NCAA March Madness Logo(4)

via press release:

2013 NCAA® Division I Men's Basketball Championship on TBS, CBS, TNT and truTv is Most Watched in 20 Years, Averaging 9.0 Million Total Viewers

 

NCAA Tournament Viewership Up 8% and Ratings Up 7% vs. 2012

 

CBS Sports and Turner Sports’ exclusive coverage of the 2013 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV is averaging 9.0 million total viewers to date, up 8% from last year’s 8.3 million viewers, and is the highest average for the NCAA Tournament through the Thursday Regional Semifinals in 20 years (10.2 million; 1993).

 

The 2013 NCAA Tournament to date, is averaging a national HH rating/share of 5.9/12, up 7% from last year’s 5.5/12, and is the highest-to-date rating in 15 years (6.1/14; 1998).

 

Thursday night’s coverage across CBS and TBS averaged 10.4 million viewers, up 4% from last year’s 10.0 million viewers; and earned a Fast National HH rating/share of a 6.7/12, up 3% from last year’s 6.5/12. 

 

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  • Joseph

    I would think that tonight (March 29th), given the weak competition, the tournament will dominate prime-time broadcast ratings.

    I am curious as to why the regional finals this weekend (March 30th and 31st) do not have start times of 6:35 and 9:05 P.M. EDT, so they are in prime-time on the East Coast.

  • Ultima

    @Joseph
    I am curious as to why the regional finals this weekend (March 30th and 31st) do not have start times of 6:35 and 9:05 P.M. EDT, so they are in prime-time on the East Coast.

    Because CBS wants to run their regular primetime lineup. Weekend sports do not need to be in primetime to be successful.

  • Gary Rutledge

    The so-called officials of the Kansas-Michigan game should be ashamed of themselves. Anyone who has ANY knowledge of basketball rules knows that the officials cheated. The announcers, if you can call them that, should also be ashamed. Tell Albert to take off his panties and put on some men’s shorts and tell the truth, that the officials were cheating. Be a man for once. I wonder how much money the NCAA and the announcers made off this game. You all are cheats.

  • thebobm

    Thank, you know who (whose name should not be said on Easter), AT&T added the “NBA Pros” spot to their rotation. Hope they have a few more for the Final Four.

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