Cable News Ratings for Thursday, March 28, 2013

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March 29th, 2013

Live + Same Day Cable News Daily Ratings for Thursday, March 28, 2013

Note: We only have individual program data right now. Will update when/if we get total day and primetime numbers.

Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends        1,050        228         438
CNN Early Start/Starting Point           257        104         114
MSNBC Morning Joe           382        128         207
CNBC Squawk Box           150         51           83
HLN Morning Express w/ Meade           276        148         207
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE        1,962        370         786
CNN SITUATION ROOM           430         90         146
MSNBC HARDBALL WITH C. MATTHEWS           693        139         308
CNBC FAST MONEY           133         33           77
HLN EVENING EXPRESS           410        109         203
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER        1,685        282         634
CNN SITUATION ROOM           354         93         114
MSNBC POLITICS NATION           652        157         310
CNBC MAD MONEY           117         35           71
HLN EVENING EXPRESS           377         86         187
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH        1,570        293         630
CNN ERIN BURNETT OUTFRONT           368         97         117
MSNBC HARDBALL WITH C. MATTHEWS           650        139         295
CNBC KUDLOW REPORT           127         18           47
HLN JANE VELEZ-MITCHELL           465        120         251
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR        2,128        391         794
CNN ANDERSON COOPER 360           359        107         150
MSNBC NOW W/ ALEX WAGNER-PRIME           507        117         206
CNBC CRIME INC: ART FOR TAKING             92         16           39
HLN NANCY GRACE           657        169         335
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY        1,663        234         536
CNN PIERS MORGAN LIVE           392        114         143
MSNBC RACHEL MADDOW SHOW           785        247         389
CNBC AMER GREED THE FUGITIVES           202        113         104
HLN DR. DREW ON CALL           613        155         338
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
CNN ANDERSON COOPER 360 308 114 144
HLN HLN AFTER DARK 472 150 282
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR           971        201         375
CNN ERIN BURNETT OUTFRONT           256        127         153
MSNBC NOW W/ ALEX WAGNER-PRIME           309        134         167
CNBC MAD MONEY           152         74           80
HLN SHOWBIZ TONIGHT           387        139         219

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

  • usa8888

    Maddow slaps Hannity AGAIN!!!!!!!!!!!!!!!!

  • Ratboy

    Dumb a$$………. AGAIN!!!!!!!!!!!! Hannity was not on to be slapped ……and….13000 is hardly a slap she Maddow got beat overall by 900 THOUSAND!!!!!!!

  • Letmethink

    Piers Morgan is sinking fast.

  • Patrick W.

    Hannity STOMPS maddow again!!! I love “The Five” on Foxnews. Best of them all.

  • AppleStinx

    It looks like FNC averaged more viewers in primetime than CNN, MSNBC, HLN and CNBC combined.

  • Leslie

    usa8888 stop with your garbage.
    Hannity 1,663 234 536

    Rachel Maddcow 785 247 389

    here are the numbers in front of you now. Now you can use a calculator and add and see who has more viewer. All viewers are important. We don’t pick and chose the numbers we want to make our point to feel better. She still an elite loser though :)

  • Joe

    Rachel wins in the demo. That’s where you make the money. Just like we talk about 18-49 for all our prime time shows. For news, it’s all about the 25-54. Hannity has almost one million more viewers and still loses the demo. His viewers are so old. Old white men who want the country to be the 1950’s again lol.

  • usa8888

    Billo and Hannity continue to draw primarily the retirement home crowd….

  • Ratboy

    Well Joe is right on top of it too. Rachel had 142000 more viewers in the older demo than in the key demo! Her viewers are SO OLD! :lol:

    Where DO they come from????? :shock:

  • usa8888

    THis just in: GDP in the private sector continues to post 3% growth, when you factor out the decreasing federal spending…..this in spite of the right wing doing everything possible to kill the US economy…..

  • usa8888

    This just in: Rat, by default, says the right wing GOP has No accomplishments during Obama’s 4 year term…..well, I think they have at least 2 accomplishments: 1) mastering obstructionist tactics and 2) supporting right wingers who wage WAR ON WOMEN…..correct me if I’m wrong, Rat….

  • Milkman Norm

    What’s with the 25-54 and 35-64 demo splits? Since there is so much of an overlap how are those people counted?

  • Mark

    Other then the Five it looks like numbers are down across the board. Was there something one last night(I assume maybe basketball)?

  • Matthew

    Other then the Five it looks like numbers are down across the board. Was there something one last night(I assume maybe basketball)?

    A lot of hosts are probably starting their Easter vacations.

  • Matthew

    *By which I mean, I think some of those programs had substitute hosts last night

  • Mark2

    Maddow wins the key demo again!


  • 1966

    @apple stinx
    expect hillbilly any time now. LOL

  • Dave Sky


    Hannity was off last night. As was Bill O’Reilly.

  • Dave Sky


    I would like to ask you a couple serious questions, and I hope you will respond in a mature and thoughtful manner.

    Day in and day out, you repeat the same rhetoric. You post the same tired talking points. You call those who have differing viewpoints names and question their intelligence/education. You prod people to answer you, knowing darn well that they are ignoring you. Even those who normally should be supportive of you acknowledge the futility of your posts.

    My question is this: Why? What are you hoping to achieve? What is your end game? Do you really believe that you are going to convince anyone, or change their opinions, using those tactics? You’ll never get anyone to treat you seriously unless you treat them seriously. I know you are young, so I’m hoping you can change your ways, for your own sake.

  • Dave Sky

    My last post for tonight:

    To all those who post here regularly…

    I don’t know anything about Matthew or his history, but from what I’ve been reading the past few days, he seems more thoughtful and intelligent than some others. He seems to honestly want to clear the air, or erase some blood from the past. Again, I may be wrong, but it’s just my observation. I believe that everyone is entitled to forgiveness, or a chance to redeem themselves. I don’t know who is responsible for what, but he seems to be trying, and that counts for something.

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