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Cable News Ratings for Thursday, March 28, 2013

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March 29th, 2013

Live + Same Day Cable News Daily Ratings for Thursday, March 28, 2013

Note: We only have individual program data right now. Will update when/if we get total day and primetime numbers.

Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends        1,050        228         438
CNN Early Start/Starting Point           257        104         114
MSNBC Morning Joe           382        128         207
CNBC Squawk Box           150         51           83
HLN Morning Express w/ Meade           276        148         207
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE        1,962        370         786
CNN Situation Room           430         90         146
MSNBC Hardball WITH C. MATTHEWS           693        139         308
CNBC FAST MONEY           133         33           77
HLN EVENING EXPRESS           410        109         203
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER        1,685        282         634
CNN Situation Room           354         93         114
MSNBC POLITICS NATION           652        157         310
CNBC Mad Money           117         35           71
HLN EVENING EXPRESS           377         86         187
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH        1,570        293         630
CNN ERIN BURNETT OUTFRONT           368         97         117
MSNBC Hardball WITH C. MATTHEWS           650        139         295
CNBC Kudlow Report           127         18           47
HLN JANE VELEZ-MITCHELL           465        120         251
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR        2,128        391         794
CNN Anderson Cooper 360           359        107         150
MSNBC NOW W/ ALEX WAGNER-PRIME           507        117         206
CNBC CRIME INC: ART FOR TAKING             92         16           39
HLN Nancy Grace           657        169         335
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity        1,663        234         536
CNN PIERS MORGAN LIVE           392        114         143
MSNBC Rachel Maddow Show           785        247         389
CNBC AMER GREED THE FUGITIVES           202        113         104
HLN Dr. Drew ON CALL           613        155         338
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA 1,504 242 514
CNN Anderson Cooper 360 308 114 144
MSNBC Last Word W/ L. ODONNELL 598 165 264
CNBC AMERICAN GREED 293 172 165
HLN HLN AFTER DARK 472 150 282
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR           971        201         375
CNN ERIN BURNETT OUTFRONT           256        127         153
MSNBC NOW W/ ALEX WAGNER-PRIME           309        134         167
CNBC Mad Money           152         74           80
HLN SHOWBIZ TONIGHT           387        139         219

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

 
  • Stan T.

    usa8888
    Posted March 29, 2013 at 4:31 PM
    Maddow slaps Hannity AGAIN!!!!!!!!!!!!!!!!

    *******************************************
    Oh wow…rachel beats hannity by 13,000 in the 25-54 demo and that’s a blowout?
    What about the fact that hannity had 900,000 more viewers than Rachel? now that’s a blowout…lol

  • Stan T.

    Joe
    Posted March 29, 2013 at 5:26 PM
    Rachel wins in the demo. That’s where you make the money. Just like we talk about 18-49 for all our prime time shows. For news, it’s all about the 25-54. Hannity has almost one million more viewers and still loses the demo. His viewers are so old. Old white men who want the country to be the 1950?s again lol.

    ************************************

    And maybe a million of hannity’s viewers are all 18-24, which wouldn’t show up in the 25-54 demo, meaning he has much more YOUTH viewers….oh, wait, that couldn’t be because that would prove you wrong

  • Stan T.

    Milkman Norm
    Posted March 29, 2013 at 5:49 PM
    What’s with the 25-54 and 35-64 demo splits? Since there is so much of an overlap how are those people counted?

    ********************************
    we would have to assume that most of those extra people in the 35-64 demo are between 55-64…I would imagine…meaning there probably isn’t a large number in the 25-34 group. Just a guess…I have to facts to support any theory.

  • Hillbilly

    Milkman Norm
    Posted March 29, 2013 at 5:49 PM
    What’s with the 25-54 and 35-64 demo splits? Since there is so much of an overlap how are those people counted?

    ————————–

    I’m guessing with what Nielsen calls “People Meters.” From what i gather (from reading other posts) they way they work is – The People Meter box has the ages of the people in the house. When you start watching TV you have to sign/log in. Then every so often a light comes on & you have to push a button on the remote to verify you are still watching.

    Now take that with a grain of salt. I’m basing that on different comments I’ve seen on here. Folks have also said that Nielsen ask you not to tell other folks you are a Nielsen family member. I have no idea if that’s true either.

    Even harder to figure out is who’s watching that’s not in those demo’s?

    The Five had 1,962 total viewers & 1,156 of them in the demo’s listed. So 806K are not counted. How many are under 25? How many are over 64? Once in awhile a cable news show makes the daily cable list. They get .3 in the 18-49 rating. Again there’s an overlap with the 25-54 so hard to tell.

    1.0 in the 18-48 demo = 1.265 million viewers. *2012-2013 season.

  • Hillbilly

    1966
    Posted March 29, 2013 at 8:57 PM
    @apple stinx
    expect hillbilly any time now. LOL

    ——————

    I have to drive my tractor thanks to you. :mad:

    I’ll be running late until i can find somebody trust worthy.

    C’ya

  • d.d.

    Good Morning,

    Dave Sky,

    Matthew has never been a problem overall. He’s administered some surgical strikes that have hurt , but , he’s really pretty soft hearted , if one on the opposite side can get beyond his politics.

    He always prepared on the subjects he posts , so , there is no blather there.

    He’s a hard worker who is trying to achieve his goal the right way… by earning it. I think of him as the future of our Republic. I hope we have some young conservatives like him to offer a counterbalance.

    Letmethink,

    Let it go . You can still be proud of living by your principles . We don’t start with them . They evolve from our life experiences . Younger people are still trying on different hats. I think it’s best to be an example for the younger liberal is more apt to pause & hopefully listen to you.

    For myself, my quest is learning & I can learn from anyone who isn’t a bigot, or, filled with hate. I try to live by ” Open mind. Open heart.” That’s not easy sometimes.

    HAPPY EASTER TO ALL !

  • tony

    Happy Easter to you as well d.d.

  • tony

    @Stan T.–Very valid point on Hannity vs Maddow #s.

  • Letmethink

    Morning tony,d.d.
    Happy Easter to both of you
    Have a great one

  • Bobbyv

    d.d., Happy Easter to you too

  • tony

    So long to Soledad Ob. at CNN and dont let the door hit your back side on the way out,and dont forget to take the Obama for President bumper sticker off either.

  • Faith3

    Good morning all,

    The biggest question for me this morning is when is spring going to arrive in New England?

    Hillbilly,
    To address your question, “haven’t we always had inequality?” The answer is yes. I never said we should not have inequality. I strictly asked why do we have such ‘extreme’? If this question isn’t investigated, then more problems will arise as seen in many other countries with rising and extreme inequality. If we had a better society with all our new found riches, we would at least have a rising tide lifting all boats but that is not at all what is happening with our new policy pushers’ agenda and legislators who listen to them. This is no longer just an issue for the uneducated but for everyone. Highly skilled workers competing against other highly skilled workers in cheap labor countries will also feel the pain. Currently, we have many well educated highly skilled people in this country that are still looking for a job with plenty of post education debt. The old saying if you work hard and play by the rules you will be successful is no longer true. Now this saying has been replaced by it’s a dog eat dog world, good luck to you. We take on more risk then the past generation and now some ‘illustrious’ policy makers want fewer resources available when risks happen. Not only that but some even want the poor and middle class to take on the pain from some very wealthy people who rigged the system and allowed it to implode in the first place. If we take away money from their educational systems, and other necessary resources to pay down debt then we can call it Austerity which only makes that inequality much worse for nearly everyone. Austerity, mind you, is not shared sacrifice when you close hundreds of schools and displace hundreds of thousands of students in order to make sure bond investors who helped to bring about urbanization to such cities as Chicago don’t lose a penny. Where’s the “shared” sacrifice? Naturally, there is none. Investors are protected while schools go by the way side and the poorest pay the most. Urbanization in itself stratifies society. I’m trying to find one example where it has not. Gentrification brings with it its own set of issues. When you knock poor people out of a particular area, they don’t all go to some nebulous island like many would like to pretend, think or wish. What you created now is a very affluent area and displaced some folks to a much worse downtrodden area which is usually extremely violent, drug invested and chaotic because you are concentrating more people in that smaller area who are angry. Now add to that displacing the poorest of children from their homes to now displacing them from their schools. The height of inequality and now opportunities too. Again, a rigged system bringing more people toward marginal wage increase and/or benefits with basically no security as far as job or retirement or opportunities and a very few off to the stratosphere in the other direction. Why would we celebrate this?

  • clinging to my god

    Hannity and OReilly are Roman Catholics…they’ve been off for Easter weekend, it’s the only time that Richard has a chance against the two ratings titans..and not by much either, MSNBC hosts are such pathetic losers, and in so many ways…..lol

  • lbsles

    from Ha Ha
    Posted March 30, 2013 at 3:10 AM
    “… Key demo is all that matters.”

    2012 Advertising revenue – source SNL Kagan

    FNC: $748-million
    MSNBC: $293-million

    @ Joe
    Posted March 29, 2013 at 5:26 PM
    Rachel wins in the demo. That’s where you make the money. Just like we talk about 18-49 for all our prime time shows. For news, it’s all about the 25-54. Hannity has almost one million more viewers and still loses the demo. His viewers are so old. Old white men who want the country to be the 1950?s again lol.

    ***
    You are right “Joe the clueless” the old white guys have all the money and it shows where the total money goes.

    I guess if you weren’t so slow on the up-take .. that’s gotta hurt

  • Doug Z

    This is a slap! How can one not call that statement crazy , with low information voter.

    usa8888
    Posted March 29, 2013 at 4:31 PM

    Maddow slaps Hannity AGAIN!!!!!!!!!!!!!!!!

    FNC Hannity 1,663 234 536
    MSNBC Rachel Maddow Show 785 247 389

  • Doug Z

    Joe is a black racist. Whit do they hate old white men.

    His viewers are so old. Old white men who want the country to be the 1950?s again lol.

  • TZCA

    d.d.
    Posted March 30, 2013 at 4:39 AM
    ……

    Thoughtful post d.d.

    Happy Easter to you, too.

  • Doug Z

    Faith3

    Hillbilly,
    To address your question, “haven’t we always had inequality?” The answer is yes. I never said we should not have inequality.

    History shows if the population goes up to fast the poor will get poorer and the rich will get get richer. There is nothing you can do about that . But slow population growth . the and pace of growth has to be at the economic pace that will keep everybody happy.

    faith, why do you keep saying this , you know what is wrong.

  • AppleStinx

    Happy Easter! to everyone.
    Those of you who are in Europe, don’t forget to spring forward tomorrow morning. How will DST affect Twitter ratings of your favorite show? :lol:

  • Faith3

    Well then Doug if it was just a population issue then we would also be losing wealth. That is not the problem. In fact, we have grown wealth tremendously. The problem is less is getting distributed to the general population and is staying in a very concentrated place (at the top). This could be true if we reduced the population too. So, population is not the determining factor.

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