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Cable News Ratings for Thursday, March 28, 2013

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March 29th, 2013

Live + Same Day Cable News Daily Ratings for Thursday, March 28, 2013

Note: We only have individual program data right now. Will update when/if we get total day and primetime numbers.

Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends        1,050        228         438
CNN Early Start/Starting Point           257        104         114
MSNBC Morning Joe           382        128         207
CNBC Squawk Box           150         51           83
HLN Morning Express w/ Meade           276        148         207
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE        1,962        370         786
CNN Situation Room           430         90         146
MSNBC Hardball WITH C. MATTHEWS           693        139         308
CNBC FAST MONEY           133         33           77
HLN EVENING EXPRESS           410        109         203
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER        1,685        282         634
CNN Situation Room           354         93         114
MSNBC POLITICS NATION           652        157         310
CNBC Mad Money           117         35           71
HLN EVENING EXPRESS           377         86         187
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH        1,570        293         630
CNN ERIN BURNETT OUTFRONT           368         97         117
MSNBC Hardball WITH C. MATTHEWS           650        139         295
CNBC Kudlow Report           127         18           47
HLN JANE VELEZ-MITCHELL           465        120         251
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR        2,128        391         794
CNN Anderson Cooper 360           359        107         150
MSNBC NOW W/ ALEX WAGNER-PRIME           507        117         206
CNBC CRIME INC: ART FOR TAKING             92         16           39
HLN Nancy Grace           657        169         335
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity        1,663        234         536
CNN PIERS MORGAN LIVE           392        114         143
MSNBC Rachel Maddow Show           785        247         389
CNBC AMER GREED THE FUGITIVES           202        113         104
HLN Dr. Drew ON CALL           613        155         338
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA 1,504 242 514
CNN Anderson Cooper 360 308 114 144
MSNBC Last Word W/ L. ODONNELL 598 165 264
CNBC AMERICAN GREED 293 172 165
HLN HLN AFTER DARK 472 150 282
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR           971        201         375
CNN ERIN BURNETT OUTFRONT           256        127         153
MSNBC NOW W/ ALEX WAGNER-PRIME           309        134         167
CNBC Mad Money           152         74           80
HLN SHOWBIZ TONIGHT           387        139         219

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

 
  • Faith3

    Sure, if you want to go the anecdotal route let’s compare note. My sister in laws husband is an engineer who graduated tops in his class and also has experience on the job. He worked ten years for a company that just laid off hundreds of workers. He applied for many a job in the area and found that he was competing with lots of people in his field who lost their job. He did finally relocate to another state for his current job that pays slightly less and has him travel much more but they can make things work. He knows that this can happen in his current position too. There is no guarantee that his job will last even another 5 years. He also knows as he grows older it will be harder to find a job that will provide equal or better compensation when competing against much younger workers. As all these risks have shifted toward him, he also finds that his benefits have too.

  • TZCA

    ^ To add to my previous post, even though these companies who are desperate for people with my background, they are now stingier about who they hire. It costs money to bring these undesirable people onto staff, learn of their inabilities to perform as they claimed they could, then deal with the process of terminating them; not to mention the risk of legal ramifications.

    You have to be able to sell yourself. As d.d. said, you have to be able to learn and relearn. You have to be able to demonstrate that you have not become institutionalized by the way your previous employer did things. You have to be able to demonstrate early on the job that you actually do have the knowledge and skill set that you claimed you have.

  • TZCA

    Faith3,

    So, what you just said is that your sister-in-law’s husband was able to find work doing work in his line of work….but it took a willingness to relocate and take a pay cut. Point proven.

    I just took a pay cut. My previous employer was going through a reduction in force. I saw the writing on the wall two years ago and started to prepare. I was safe in my last position, but I hated my job though I put up with it for two years. I now like my new job, had to relocate, have to drive more, but I am paid less. I have no worries about making ends meet. And I have no worries about finding other employment if this new position doesn’t pan out.

  • TZCA

    Faith3,

    It sounds to me more like your argument revolves around this concept of entitlement.

    We are not entitled to a job. A company is not entitled to exist and when it does exist, it is not obligated to provide to employment to anyone more than necessary to function and make a profit. Profit is what drives a business. With no profit it sits stagnant. With profit it grows (in the absence of burdensome and risky regulations), and without profit it dies or cries to the government for a bailout.

    A company is not obligated to provide medical/dental/retirement benefits. This whole idea evolved after WWII, when the government said it was OK for a company to do this to attract qualified workers. We now see this as an entitlement? I would be lying to say I don’t look at what benefits are offered when looking for a position, but this is a long stretch from saying that I feel entitled to those benefits.

  • Faith3

    Well he does worry and worries a lot. They have young 3 children and as I stated in my last post he knows he can easily be laid off again and as he ages it will make it that much harder for him to compete against many others who are willing to make a lot less and may be less of a risk (due to age in his case). That is not job security. It is the definition of job insecurity no matter level of education or skills. As I also stated that is not getting acknowledged is that as these risks are getting shifted more toward him (not so during his father’s generation) so are benefit risks including retirement.

  • Faith3

    I don’t care if you feel entitled to those benefits are not. The REAL irony in the argument is if the company does not provide for risks then it gets shifted to the individual. Fine, but that means we will be seeing many more people that can’t afford to live in old age. What do we do then? Grow the welfare state as corporations roll in the profit and pay CEOs hundreds of thousands of dollars per hour?

  • TZCA

    Faith3,

    I did not intend to take the position that I support paying CEOs golden parachutes (not sure if you’re being serious in your belief that they are paid hundreds of thousands per hour). This is wrong. But it is also wrong to see the lifestyles being lived by those Public Servants in Washington D.C. If you want to call corporate execs black pots, then you should also be willing to call those politicians black kettles.

  • TZCA

    Faith3,

    About our older generation affording to live, I know how I want to deal with it within my family, but growing the welfare state is only going to cause the problem to escalate for future generations. Big government is not the fix, it is the problem.

  • Doug Z

    fAITH3
    tHIS IS WHAT HAPPENS WHEN YOU LOSE EVERYTHING THAT MADE THIS COUNTRY GREAT, manufacturing AND NATURAL RESOURCES. People are all hurting in this county and western countries. they have lost to cheaper , low paying counties. You can not let this go on . If it does everybody will lose , but the very rich.

  • Doug Z

    TZCA
    It is more than just big government,It is a perfect storm

  • Faith3

    It’s not meant to be a black pot argument. It’s meant to illustrate how our current economy runs and how low growth is actually encouraged by speculators in a financially run economy. That will not be good news for the majority of us who work jobs for a living. As far as politicians, they are mostly paid off by those with money and influence. We helped to set up the political system this way, time to help dismantle it in to a better system where one vote truly weighs the same as another.

  • Doug Z

    Faith

    We always had corruption. It was free trade and lack of natural resources that has ruined our economy. Look at history will always had corruption. Now we can not afford anything, let alone corruption.

  • Doug Z

    faith

    this proves my point.

    Obama Asks Congress for $21B for Infrastructure in Front of Chinese Cranes

  • Faith3

    Other countries like Korea deal with it within the family but that means younger families are much poorer because they have more responsibility and risks shifted toward them on both ends. This does not make them any wealthier for their hard work nor their ailing parents. I believe I read some place that elderly suicide rates are way up in that country. Perhaps, some say that is just a dog eat dog world so suck it up. Anyway, not really a better society.

  • Doug Z

    Faith
    Obama can not even hide what is wrong.

    On Friday, President Obama claimed his administration, known for its rampant green energy boondoggles like Solyndra, had the ability to avoid pork barrel projects when asking Congress to approve $21 billion for infrastructure funding. He made his remarks in Miami, Florida in front of Chinese-made cranes Obama’s advance staff failed to properly conceal with American flags.

  • Doug Z

    Faith

    they are losing jobs to. Labor is not as cheap as it use to be.

    I read some place that elderly suicide rates are way up in that country. Perhaps, some say that is just a dog eat dog world so suck it up. Anyway, not really a better society.

  • Doug Z

    The Dumbascrap Party in CALIFORNIA purchased the new SF-TO-OAKLAND BAY BRIDGE from CHINA TOO in a purported attempt to save money but, instead, wound up costing Americans BILLIONS of dollars in work for AMERICANS to do to create the bridge HERE in the USA from AMERICAN STEEL.

  • Faith3

    Well Doug it is hard to grow an economy when politicians are being paid off by their wealthy constituents who are saying no to infrastructure growth and investing in this country and want to go the direction of slow growth because of false fears of inflation but at the same time make it big in speculation. Until we acknowledge this, it will continue.

  • Faith3

    Doug,

    That was not a party decision. Take off your partisan glasses.

  • Doug Z

    YOU DON’T HIRE A PLUMBER TO PERFORM A HEART OPERATION

    …..and……

    YOU DON’T ELECT A SOCIALIST COMMUNITY ORGANIZER TO BE PRESIDENT
    OF THE MOST POWERFUL SUCCESSFUL DEMOCRATIC COUNTRY ON THE PLANET.

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