‘Grey’s’ Beats ‘Idol’ as Thursday’s #1 TV Show for the 2nd Week in a Row in Adults 18-49

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Grey's Anatomy

via press release:

For the First Time in 3 Years, ABC Beats Fox with “Idol” on Thursday in Adults 18-49

 

“Wife Swap” Finishes as the No. 2 Series in the 8pm Hour to “Idol” in Adults 18-49

 

Topping “Idol” for the 2nd Week in a Row, “Grey’s” is Thursday’s No. 1 TV Show

 

“Scandal” Equals Series Highs in Adults 18-34 and Women 18-34,

Building on “Grey’s” for the First Time Ever with Young Women

 

ABC’s “Scandal” is Once Again Thursday’s Most-Social Broadcast Series

 

 

Thursday Night (8:00-11:00 p.m.)

With “Wife Swap,” “Grey’s” and “Scandal,” ABC ranked No. 1 on Thursday in Adults 18-49 for the 2nd week in a row (tied with CBS’ NCAA Basketball Tournament coverage).  In fact, ABC beat Fox by 15% in Adults 18-49 (2.3/7 vs. 2.0/6), representing the Net’s first win over Fox on a Thursday in the three years with “American Idol” airing on the night.

 

  • ABC’s “Grey’s Anatomy” outdelivered “Idol” to stand as Thursday’s No. 1 TV show for the 2nd straight week in Adults 18-49.  In addition, ABC’s “Scandal” paced within 1-tenth of a rating point of “Idol” on the night, its closest finish ever.

 

Please Note: Heading into the Easter holiday weekend, overall Adult 18-49 TV usage declined a notable -5% week to week (33.1% vs. 34.8%).

 

“Wife Swap” (8:00-9:00 p.m.)

During the 8 o’clock hour, ABC’s “Wife Swap” ranked as the No. 2 series to “Idol” among Adults 18-49 (1.4/5) and, despite facing basketball coverage, retained 100% of its week-ago premiere Men 18-34 number.

 

“Grey’s Anatomy” (9:00-10:00 p.m.)

Doubling its Adult 18-49 lead-in at 9:00 p.m. (+100%), ABC’s “Grey’s Anatomy” dominated its hour, beating Fox’s “Idol”-led 1-hour finale of “Raising Hope” by 115% (2.8/8 vs. 1.3/4).

 

“Scandal” (10:00-11:00 p.m.)

Up against strong competition from high-rated basketball coverage during the 10 o’clock hour, ABC’s “Scandal” was up week to week with Adults 18-34 (2.3/8) and Women 18-34 (3.5/11) to equal its highest ratings ever. In fact, “Scandal” held 100% of its Adult 18-34 lead-in from “Grey’s” and built for the first time ever with Women 18-34 to qualify as Thursday’s No. 1 TV show with young women.

 

  • “Scandal” was once again Thursday’s No. 1 broadcast series based on total tweets (155k), delivering 2.7 million total tweets so far this season.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/28/13.

 

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