Total-Viewer High for 'Fashion Star'; Top 'Rock Center' in Total Viewers in Four Weeks

Categories: Network TV Press Releases

Written By

March 30th, 2013

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via press release:

  • At 8 p.m. ET, "Fashion Star" (0.8/3 in 18-49, 3.0 million viewers overall) delivered a three-week high in 18-49 (its top rating since its debut 0.8 on March 8) and its best result to date in total viewers, pending updates.  Week to week, "Fashion Star" is up 14 percent in 18-49 rating (to a 0.8 from a 0.7) and 6 percent in total viewers (3.025 million vs. 2.862 million), pending updates.  From its first half-hour to its second, "Fashion Star" increased in rating by 11 percent in adults 18-49 (to a 0.8 from a 0.9) and 7 percent in total viewers (3.1 million vs. 2.9 million).
  • At 9 p.m. ET, "Grimm" (1.3/4 in 18-49, 4.8 million viewers overall) built on its lead-in by 63 percent in 18-49 rating and 58 percent in total viewers.  From its first half-hour to its second, "Grimm" grew by 8 percent in 18-49 rating (to a 1.4 from a 1.3) and 3 percent in total viewers (4.9 million vs. 4.7 million).
  • Note that "Grimm" is one of the most time-shifted shows on broadcast television, with last week's telecast growing by 62 percent from its "live plus same day" 18-49 rating (1.41) to its "live plus three day" result (2.28).
  • From 10-11 p.m. ET, "Rock Center with Brian Williams" (0.8/3 in 18-49, 4.2 million viewers overall) matched it three-week high in 18-49 rating (equaling its best since March 8) and reported a four-week high in total viewers (best since March 1).  Week to week, "Rock Center" is even in 18-49 rating and up 11 percent in total viewers (4.161 million vs. 3.735 million), pending updates.
 
  • Justin121

    Sad.

  • Samunto

    Seriously NBC, this is embarassing. Taking a page from ABC PR?

  • RandomCommentor

    Absolutely Pathetic. They are trying to spin it as well as ABC but failing even at that.

    Putting grimm between these two failures… ug. A fashion show no one watches and a “news” show that should have been cancelled last year.

  • Blake Williams

    These shows would not survive on CBS with those numbers……Go Vegas

  • Gene

    @RandomCommentator

    So 20/20 is more “newsy” just because more people watch it? Wasn’t 20/20 all about bad relationships or something stupid like that last night?

  • DryedMangoez

    Yeah, definitely not helping Grimm.
    But damn, why did NBC hire ABC’s PR people? Really now?

  • forg

    ABC PR are better writers ;)

  • Randy

    @Gene

    RandomCommentator never said 20/20 was more “newsy” than Rock Center. In fact, they made no corrolation between the two. ABC is mentioned once and it is in relation to their PR department writing a better press release. Seems like someone is a little defensive over their “news” show that no one wathces.

  • bob

    @Blake Williams

    I don’t think ANYTHING on NBC would survive on CBS.

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