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TV Ratings Friday: 'Happy Endings' Flounders, 'Grimm' Dips & 'Nikita' Flat

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March 30th, 2013

Grimm-Season-2-Episode-16-Nameless-05-550x366

CBS ABC NBC FOX CW
Adults 18-49: Rating/Share 1.9/6 1.3/4 1.0/3 0.7/2 0.3/1
Total Viewers (million) 6.398 4.885 3.988 2.494 0.947

Due to the nature of live  programming the ratings for CBS (NCAA Basketball tournament) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was number one in adults 18-49 and with total viewers.

On ABC, a double shot of Happy Endings earned a 0.9 at 8PM and a 0.7 at 8:30, both down from the 1.2 and 1.3 their last originals earned back in January. Your predictions were too optimistic. A new Shark Tank earned a 1.7, down three tenths from its last original's 2.0 adults 18-49 rating20/20 earned a 1.4, down two tenths from last week's 1.6 adults 18-49 rating.

On CBS,  the NCAA Basketball Tournament averaged a 1.9 preliminary adults 18-49 rating.

On NBC Fashion Star scored a 0.8, up a tenth from last week's 0.7  adults 18-49 rating.  Grimm scored a 1.3, down a tenth from last week's 1.4 adults 18-49 rating. Rock Center was even with last week's 0.8 among adults 18-49.

On Fox, Touch earned a 0.5, down two tenths from last week's 0.7 adults 18-49 rating.

On the CW, Nikita was even with its last original's  0.4.  Cult was also flat with last week's 0.2 adults 18-49 rating.

Overnight broadcast primetime ratings for Friday, March 29, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM CBS NCAA Basketball Tournament (8-11PM) 1.9 6 6.40
ABC Happy Endings 0.9 3 3.10
FOX Kitchen Nightmares -R 0.9 3 2.58
NBC Fashion Star 0.8 3 3.03
CW Nikita 0.4 1 1.29
tvbythenumbers.com
8:30PM ABC Happy Endings 0.7 3 2.38
9:00 PM ABC Shark Tank 1.7 5 5.98
NBC Grimm 1.3 4 4.78
FOX Touch 0.5 2 2.41
CW Cult 0.2 1 0.61
tvbythenumbers.com
10:00 PM ABC 20/20 1.4 4 5.93
NBC Rock Center 0.8 3 4.160

-

via press note:

In Late-Night Metered Markets Friday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 1.7/5 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.2/5.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.5/3 with an encore delayed by basketball; and "Jimmy Kimmel Live," 0.7/3.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/7 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore delayed by basketball).  In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore delayed by basketball).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • omabin

    @Ultima,

    It is also possible that Body of Proof is renewed, in which case I believe it would get a fall spot since the goal would be syndication. If that was the case and Nashville, Malibu Country and the Neighbours are renewed, assuming HE is canceled, ABC would be looking at just 3 hours of new shows, which seems less than what they are used to do. I don’t follow it that closely, but just on the back of my head, this year they had 4 new hours and last year they had 5.5 new hours. If the season had been a huge success for them, maybe three would be likely, but that is not the case. There is also How to Live with Your Parents waiting in the wings, and I think there is some chance (although maybe not very high judging by the way the MF lead-in has been falling lately) it comes back. I think we will see only 1 out of MC/TN/HTLWYP in the fall schedule (and my guess would be MC for the sake of stability on Fridays) although I would think they would renew one of the other two for spackle purposes. Still, that would be 3.5 new hours, which is still not much for ABC standards, which is why I think people are being too optimistc about Nashville’s chances of renewal… I think it will be renewed yes, but it is not as much of a sure thing as people around here make it look like (and I won’t even begin with the neighbours)

  • omabin

    That should have been on the ABC R/C Index post, sorry!

  • bjssp

    @DryedMangoez:

    I imagine Grimm was something of scheduling accident. The network didn’t have anything else like it to pair it with, nor did it have anything that it felt was worth putting on Fridays at the moment. But whatever the case, it worked. I think it could work on other nights, both to the benefit of the show and the network as a whole, and if it moved, its spot could either be taken by something less high profile but still successful, like Chicago Fire, or something similarly niche that might need a chance. I completely agree that it should be paired with something regardless of where it ends up, but part of me thinks NBC would be reluctant to spend the money on something that could really jump start an entire night of programming. And I can’t blame it–unless it’s going REALLY heavy on the drama next season, in which case it has two nights of shows similar to Grimm.

    Hannibal might work paired with this show (or something else) on another night, but not Friday. It’s too high profile and will be even more so if it does well, which I think it will, if not when it first premieres than when people find it as others are talking. It might be best to stick it on Sundays, since it’s scheduled to be a show that lasts for only 13 episodes per season and football takes up the first half of the season.

  • Richard Steven Hack

    imadiva: “The shows Nikita does better then are new shows. what is Nikita excuse.”

    The simple fact that it’s in its third season, obviously. Shows usually drop season to season. It started dropping in season two, not season one. A show dropping to Nikita’s current level in season one is a disaster.

    You’re also ignorant of the value of syndication which is the reason Nikita will get a fourth season.

  • Richard Steven Hack

    John A: “If Nikita was a big hit in Asia wouldnt CW issue a press Release?”

    Why? What the hell would Asia ratings mean to the the US? When have you EVER seen a press release on a US show’s ratings in ANY other country?

    This is just another of your insanely stupid comments about Nikita. You’re really scraping the bottom of the barrel for this crap now. Try to avoid posting about Nikita just to be posting about Nikita since your remarks are reductio ad moron.

  • Penny

    NO! Goodbye Happy Endings. Why do dumb Americans watch such trash shows.

  • Richard Steven Hack

    ZmaX: Why is this even an issue with people? As long as Nikita is on the air and gets renewed, then it’s somehow making money for WB studios. When it’s no longer profitable enough, it’ll get cancelled, simple as that.”

    FINALLY! Someone who GETS IT! :-)

  • John A

    As i said above CBS made press release about CSI being the most watched show in the world once. Why doesnt CW do it for Nikita to make it look good? Isnt it supposed to do well in Asia and other countries? Dont take every Nikita comment as a personnel attack.

  • Richard Steven Hack

    omabin: “It is also possible that Body of Proof is renewed, in which case I believe it would get a fall spot since the goal would be syndication.”

    No, there are too few episodes of BoP in the can. It would require TWO FULL 22-episode seasons AND two MORE episodes to get to 88 episodes. The show will only have aired 42 episodes at end of this season.

    I sincerely doubt BoP can maintain a 1.5 or higher rating for two full seasons.

  • Penny

    Densino Floppinton :P

  • wade

    poor ABC. if only they had shot 20 or 22 episodes of Last Man Standing they would be sitting pretty.

  • Richard Steven Hack

    John A: “As i said above CBS made press release about CSI being the most watched show in the world once.”

    ONCE. The operative word. How many other networks have done for how many other shows?

    “Why doesnt CW do it for Nikita to make it look good?”

    Because the CW DOES NOT CARE! It’s on Friday, it’s headed for syndication, why waste money on such a show promoting it, especially with such a ludicrous “spin” which would be utterly irrelevant to the few US viewers the CW has?

    “Dont take every Nikita comment as a personnel attack.”

    I know how and why you comment. We’ve been over this before.

  • alffan

    I’ve said other times that I believe programs can be placed on the wrong network. If you look at the types of comedies working on ABC right now, you have the Middle, Modern Family, and to a lesser extent Suburgatory.

    NBC axed JAG after one season. That has turned into 227 episodes of JAG, 229 of NCIS, and 91 of NCIS: L.A. – a total of 555 episodes of three hit series.

    CBS realized it was good fit for their audience.

    I like Mindy a lot but think HE would do well after NG on Fox.

    Ditto for the funny Guys With Kids which is a family show totally out of place on NBC. It would be a nice lead out for Last Man Standing or the Middle on ABC. I doubt Fallon would allow them to pitch it there.

    Nashville might be a better fit with CBS’s rural audience too… sometimes it may be just finding the right lead in (look at how well BOP does with DWTS on).

  • John A

    Could also ask CBS why they did that for CSI? That show clearly has good ratings. It didnt need any spin.

  • omabin

    @Richard Steven Hack,

    You say Nikita was renewed last year for syndication reasons, and I agree – essentially, it was not performing worse than the newbie shows that were axed, taking into account that it was already in the second season and they were in their first. All right. It needed two more full seasons to get to the 88.

    Body of Proof sits on the exact same situation right now. It does not perform significantly worse than the newbie shows (Red Widow and Nashville, which are the only ones left at this point anyway), and it is closer to syndication. It needs two full seasons to get to 88.

    I know you are coming at me with the potential for syndication of Nikita being higher since Maggie is a star in Asia or whatever, but 1) I would like a source and 2) I think BoP does also quite well in Europe, although I have no source either (last year’s renewal may point to that as well, with or without tax credit, which may or may not still apply).

    Hey, I am not saying it will be renewed for sure. But you simply can’t coherently dismiss the possibility of it coming back, because that possibility is certainly very much on the table.

  • Richard Steven Hack

    Brandy: First post ended in the spam filter, so here’s try number two.

    “the only show Nikita has beaten in seasin average this season is Cult.Nikitas managed the same 0.3_0.4 as the cancelled Emily Owens MD.Even 90210 and Carrie Diaries have higher season averages and 90210 managed five 0.5_0.6 just before the winter hiatus.”

    If we compare a season three season average with a season one season average (or in the case of 90210 even higher season averages), you’re comparing apples and oranges.

    The fact that Nikita – a third season Friday show with a .36 season average currently – is nearly matching a first season show with a .47 season average (TCD – dropping every week), did match a first season show with a .37 average (Emily Owens), and utterly destroyed a first season show with a .24 season average (Cult), I’d say it’s not doing that badly.

    Especially since the CW has nothing to replace it with. No other low-rated show on the CW would do better (with the POSSIBLE exception of HoD and BATB).

    “Furthermore,Nikita is only in season three pulling 0 3_0 4 , thats bad.Even GG and 90210 didnt hit 0.4 and lower til season five/six(gg)”

    It’s irrelevant to compare Nikita with long-running shows.

    More importantly, as I’ve repeatedly told you and everyone else, WE KNOW Nikita’s ratings are not great. It was never a hit except in season one and even then the CW was in better shape than it is this season. If Nikita did the same numbers in a season one that aired this year, it would be considered a hit because it would equal or beat Arrow. That’s how bad a shape the CW is in this season.

    Nikita was never a hit. So comparing it to long-running shows like GG and 90210 is pointless.

    “Its ratings are terrible no matter how you look at it.”

    No, they’re not – not on the CW. It’s the CW whose ratings are terrible. Singling out Nikita is pointless when it beats or nearly beats three first season shows airing on week nights.

    “how desperate and patheticand stupid they are to keep renewing”

    Again, you’ve been told this before. It was renewed for SYNDICATION reasons. So far from being stupid, it’s the smartest thing the CW can do. The show anchors a night they can’t do much with, it’s profitable due to the low license fee, and it will generate syndication revenue for the studio which is one of the goals of the conjoined CW owners.

    “Domestic ratings do matter even in or especially in season three”

    And you’ve been told this before, too. Robert or Bill, I forget which, pointed out that if you made a list of shows canceled in season three, it would be a short list.

    “if the ratings are bad enough, a syndication deal cant and wont recoup thier losses”

    And you’ve been told THIS before, too. It is NOT the NETWORK that needs to “recoup losses”. It’s the STUDIO. As long as the STUDIO gives the NETWORK a low enough license fee – and the network has nothing else to replace it with – the show will stay on the air because it’s PROFITABLE for the network to do so (or at least break even.) As long as the STUDIO thinks the show will generate syndication revenue, it will offer that low license fee. It is the STUDIO that decides whether the show has syndication potential, not the network.

    And that is even more so on the CW which is owned by two studios, CBSStudios and WBTV.

    You’ve been told all this repeatedly, but you still come on here babbling this stuff.

  • Richard Steven Hack

    John A: “Could also ask CBS why they did that for CSI? That show clearly has good ratings. It didnt need any spin.”

    So what? Why does every network have to do exactly what any other network does?

    Plus CSI is an ongoing success. Of course they want to spin it to even higher numbers. That’s not going to happen with Nikita, so they don’t care.

    Quit trolling with this nonsense.

  • Mikel

    Ah but when looking at the overall ratings for the night HE didn’t really do all that poorly. It isn’t like anything scripted was stellar that evening.

  • Richard Steven Hack

    omabin: There’s no comparing BoP and Nikita. None. Nada. Zip. Two entirely different situations on two entirely different networks.

    “It needs two full seasons to get to 88.”

    Its ratings suck. It was on the verge of cancellation last season when it managed to eke out two or three episodes jumping from 1.4 to 2.0. Plus there is allegedly a California tax credit for the show which might have aided its profitability.

    “I would like a source”

    I think I quoted a cab driver in Canada who was asked that by a Nikita reviewer. :-) Everyone knows Maggie Q is big in Asia. She had to move to the US because she couldn’t even go out of her house over there without being swarmed by paps.

    The real proof is that the show WAS renewed for season three despite poor ratings. There’s only one reason for that and that is syndication. You can’t second guess the studio. They have the syndication portfolio history. They may be right or wrong but that’s the decision they made.

    “I think BoP does also quite well in Europe”

    Without either an international sales figure (like BATB has) or an international ratings number, it means nothing.

    “with or without tax credit, which may or may not still apply).”

    Agreed. No one knows. So we’re reduced to looking at the ratings, as usual.

    “But you simply can’t coherently dismiss the possibility of it coming back, because that possibility is certainly very much on the table.”

    Yes, it is. I was surprised to see BoP jump up this week. If it can claw its way back up to a season average of 2.0 – or maybe even 1.5 – it might have a shot.

    But I don’t see it being renewed for 22 full episodes for two seasons to get to syndication. Much more likely it will stay a 13-episode spring show at least as long as its season average holds up.

    I just don’t think it can do that, but I can’t prove it either. The retooling of the show has improved it, but not by much. The main impediment remains the lead character who is just completely unlikeable. And some of the things they’re doing this season are just bizarre for a straight medical/crime procedural.

    Dropping Jeri Ryan into bra and panties in the first five minutes might help ratings – it works for me! :-) – but it’s indicative of ratings desperation.

  • forg

    Ah but when looking at the overall ratings for the night HE didn’t really do all that poorly. It isn’t like anything scripted was stellar that evening

    Unfortunately, HE still did poor but yes there are other shows that rated much worst. But a rating below 1.0 on any of the major 4 networks is a failure even if the competition is much lower

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