'All-Star Celebrity Apprentice' is Number 1 at 10 Among ABC, CBS & NBC in Adults 18-49

Categories: Network TV Press Releases

Written By

April 1st, 2013

All-Star Celebrity Apprentice Logo

via press note:

  • From 10-11 p.m. ET, "All-Star Celebrity Apprentice" (1.4/4 in 18-49, 4.6 million viewers overall) ranked #1 in the time period among ABC, CBS and NBC in all key demos (adults, men and women 18-34, 18-49 and 25-54). In its one-hour format, "Apprentice" is currently within 0.2 of a point of last week's two-hour 1.6 in 18-49 and is running within one tenth of a point of last week's 1.5 in these preliminary fast-affiliate ratings.
  • In the 10:30 p.m. ET lead-in to local news, "All-Star Celebrity Apprentice" delivered a 31 percent margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 2.1 rating vs. a 1.6 for CBS's encore dramas), breaking a tie with CBS during the prior half-hour (2.0 each). "Apprentice" was #1 among ABC, CBS and NBC from 10:30-11 p.m. in all key demos (adults, men and women 18-34, 18-49 and 25-54)
  • From 7-9 p.m. ET, an encore telecast of "The Voice (1.1/3 in 18-49, 4.3 million viewers overall) ranked #2 among ABC, CBS, NBC and Fox in adults 18-49, total viewers and other key categories. The "Voice" encore from 7-9 p.m. grew from its first half-hour to its fourth by 129% (to a 1.6 from a 0.7). The half-hour track is: 0.7, 0.9, 1.3, 1.6. In total viewers, the rebroadcast increased its overall audience by 67 percent or 2.2 million persons (5.4 million vs. 3.2 million).
  • From 9-10 p.m. ET, another rebroadcast of "The Voice” (1.5/3 in 18-49, 5.3 million viewers overall) ranked #1 in the time slot among ABC, CBS, NBC and Fox in women 18-34.
  • For the night, NBC is #2 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, total viewers and other key measures.
NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
 
  • r0ckmypants

    I enjoyed this much more in the hour format than in the two-hour format: a lot less crap, a lot less commercials.

  • Bud the Couch Spud

    I was soooo bummed that it was trimmed to an hour. Please bring back the proper two-hour version of Celebrity Apprentice!!!

  • Adam3648

    A few times now, Donald Trump has said to Omarosa that when she was first on the show, she helped to make The Apprentice the #1 show on tv. He HAS to be joking, right? I remember the show being popular when it started, but surely it wasn’t the highest rated show at the time?????

  • Michael

    I see ratings declining, without Queen O! She’s definitely the most educated amongst the group!

  • jackson

    Literally laughing my ass off. EVERYONE in NBC’s PR department should be fired for trying to spin this disaster into positive stories. Trump and The Apprentice suck worse than ever and this is what the brain trust at NBC has to offer.

    Almost as pathetic as Paul Telegdy’s taste in shows.

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