CBS Sports and Turner Sports’ Exclusive Coverage of Sunday’s ‘2013 NCAA Basketball Championship’ Regional Finals Ratings Up 25 Percent vs. 2012 in Metered Markets

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Louisville Versus Duke

via press release:

CBS Sports and Turner Sports’ Exclusive Coverage of Sunday’s 2013 NCAA® Division I Men’s Basketball Championship Regional Finals Earns 8.0/19, Up 25% vs. 2012 in Metered Markets

Turner Sports and CBS Sports’ exclusive live coverage of the 2013 NCAA Division I Men’s Basketball Championship Regional Final on Sunday, March 31, on CBS delivered an average overnight household rating/share of 8.0/19, up 25% vs. last year’s 6.4/13, according to Nielsen.

Sunday’s first telecast window (2:15-4:30 PM, ET), which saw Michigan defeat Florida, earned a 6.2/16, up 17% from a 5.3/12 in 2012. The second telecast window (5:00-7:30 PM, ET), which featured Louisville beating Duke, registered a 9.4/21, up 21% from a 7.8/15 in 2012.

The overall 2013 NCAA Tournament average-to-date ratings in the metered markets are a 6.7/14, up 8% from a 6.2/13 in 2012.

Source: Nielsen Media Research, based on Metered Market data, Live +SD data stream. 3/19/13 to 03/31/13 vs. 03/13/12 to 03/25/12. 2013 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2010 based on Live + SD. 2003 based on CBS / ESPN average of First Round.

blog comments powered by Disqus