Live+7 DVR Ratings: ‘The Big Bang Theory’ Leads Adults 18-49 Ratings & Total Viewership Gains; ‘90210’ Earns Biggest Percentage Increase in Week 25

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Big Bang Theory Mar 14

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the twenty-fifth week of the 2012-2013 season (March  11-17), The Big Bang Theory topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.8 adults 18-49 ratings points.

90210 topped the % adults 18-49 ratings increase from DVR viewing, adding 200% to its Live+Same Day adults 18-49 ratings.

The Big Bang Theory also led total Viewership gains, adding 4.099 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
BIG BANG THEORY, THE-03/14 CBS 4.8 6.6 1.8 38%
GREY’S ANATOMY-03/14 ABC 2.6 4.3 1.7 65%
FOLLOWING, THE-03/11 FOX 2.7 4.4 1.7 63%
ELEMENTARY-03/14 CBS 2.3 3.6 1.3 57%
GLEE-03/14 FOX 2.0 3.2 1.2 60%
OFFICE-03/14 NBC 1.9 3.0 1.1 58%
GRIMM-03/15 NBC 1.4 2.5 1.1 79%
ONCE UPON A TIME-03/17 ABC 2.3 3.3 1.0 43%
FAMILY GUY-03/17 FOX 2.4 3.4 1.0 42%
PERSON OF INTEREST-03/14 CBS 2.9 3.8 0.9 31%
MENTALIST, THE-03/17 CBS 1.7 2.6 0.9 53%
REVENGE-03/17 ABC 1.8 2.6 0.8 44%
TWO AND A HALF MEN-03/14 CBS 3.4 4.2 0.8 24%
HELL’S KITCHEN-03/12 FOX 2.1 2.9 0.8 38%
PARKS AND RECREATION-03/14 NBC 1.6 2.4 0.8 50%
BODY OF PROOF-03/12 ABC 1.2 1.9 0.7 58%
VAMPIRE DIARIES-03/14 CW 1.1 1.8 0.7 64%
SMASH-03/12 NBC 0.9 1.6 0.7 78%
AMERICAN IDOL-WEDNESDAY-03/13 FOX 3.8 4.4 0.6 16%
AMERICAN IDOL-THURSDAY-03/14 FOX 3.1 3.7 0.6 19%
LAST MAN STANDING-03/15 ABC 1.4 1.9 0.5 36%
RED WIDOW-03/17 ABC 1.0 1.5 0.5 50%
SURVIVOR: CARAMOAN-03/13 CBS 2.7 3.2 0.5 19%
RULES OF ENGAGEMENT-03/11 CBS 2.1 2.6 0.5 24%
BIGGEST LOSER 14-03/11 NBC 2.0 2.5 0.5 25%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
90210-03/11 CW 0.2 0.6 0.4 200%
GRIMM-03/15 NBC 1.4 2.5 1.1 79%
SMASH-03/12 NBC 0.9 1.6 0.7 78%
TOUCH-03/15 FOX 0.6 1.0 0.4 67%
GREY’S ANATOMY-03/14 ABC 2.6 4.3 1.7 65%
VAMPIRE DIARIES-03/14 CW 1.1 1.8 0.7 64%
FOLLOWING, THE-03/11 FOX 2.7 4.4 1.7 63%
GLEE-03/14 FOX 2.0 3.2 1.2 60%
BEAUTY AND THE BEAST-03/14 CW 0.5 0.8 0.3 60%
BODY OF PROOF-03/12 ABC 1.2 1.9 0.7 58%
OFFICE-03/14 NBC 1.9 3.0 1.1 58%
ELEMENTARY-03/14 CBS 2.3 3.6 1.3 57%
MENTALIST, THE-03/17 CBS 1.7 2.6 0.9 53%
RED WIDOW-03/17 ABC 1.0 1.5 0.5 50%
PARKS AND RECREATION-03/14 NBC 1.6 2.4 0.8 50%
CULT-03/15 CW 0.2 0.3 0.1 50%
COMMUNITY-03/14 NBC 1.1 1.6 0.5 45%
DECEPTION-03/11 NBC 1.1 1.6 0.5 45%
REVENGE-03/17 ABC 1.8 2.6 0.8 44%
ONCE UPON A TIME-03/17 ABC 2.3 3.3 1.0 43%
FAMILY GUY-03/17 FOX 2.4 3.4 1.0 42%
1600 PENN-03/14 NBC 1.0 1.4 0.4 40%
HELL’S KITCHEN-03/12 FOX 2.1 2.9 0.8 38%
BIG BANG THEORY, THE-03/14 CBS 4.8 6.6 1.8 38%
MALIBU COUNTRY-03/15 ABC 1.1 1.5 0.4 36%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
BIG BANG THEORY, THE-03/14 CBS 15955 20054 4099 26%
FOLLOWING, THE-03/11 FOX 8153 12007 3854 47%
ELEMENTARY-03/14 CBS 11390 15164 3774 33%
GREY’S ANATOMY-03/14 ABC 8034 11676 3642 45%
MENTALIST, THE-03/17 CBS 9977 13179 3202 32%
PERSON OF INTEREST-03/14 CBS 14379 17552 3173 22%
BODY OF PROOF-03/12 ABC 6603 9616 3013 46%
BLUE BLOODS-03/15 CBS 10509 13340 2831 27%
GLEE-03/14 FOX 5373 8101 2728 51%
GRIMM-03/15 NBC 4908 7441 2533 52%
ONCE UPON A TIME-03/17 ABC 7447 9808 2361 32%
TWO AND A HALF MEN-03/14 CBS 12233 14368 2135 17%
REVENGE-03/17 ABC 6573 8650 2077 32%
GOOD WIFE, THE-03/17 CBS 9076 11071 1995 22%
RED WIDOW-03/17 ABC 4355 6276 1921 44%
SMASH-03/12 NBC 2902 4800 1898 65%
OFFICE-03/14 NBC 3564 5362 1798 50%
FAMILY GUY-03/17 FOX 4923 6626 1703 35%
GOLDEN BOY-03/12 CBS 8530 10157 1627 19%
AMERICAN IDOL-WEDNESDAY-03/13 FOX 13440 15033 1593 12%
AMERICAN IDOL-THURSDAY-03/14 FOX 11926 13479 1553 13%
LAST MAN STANDING-03/15 ABC 6349 7863 1514 24%
HELL’S KITCHEN-03/12 FOX 5300 6704 1404 26%
SURVIVOR: CARAMOAN-03/13 CBS 9897 11221 1324 13%
VAMPIRE DIARIES-03/14 CW 2439 3600 1161 48%

The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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