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Soap Opera Ratings: 'Days of Our Lives' and 'The Young & the Restless' Up in Women 18-49

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April 1st, 2013

via Soap Opera Network:

March 18-22, 2013

days of our lives

NOTE: There were Papal election interruptions/pre-emptions on Tuesday and Wednesday

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

NOTE: B&B and Y&R did not air on Thursday/Friday due to NCAA Basketball
Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,711,000 (+345,000/+636,000)
2. B&B 3,492,000 (+112,000/+543,000)
3. DAYS 2,489,000 (+312,000/+237,000)
4. GH 2,451,000 (-87,000/+204,000)

Households
1. Y&R 3.4/11 (+.2/+.4)
2. B&B 2.6/8 (+.1/+.4)
3. DAYS 1.9/6 (+.2/+.2)
3. GH 1.9/6 (same/+.2)
Women 18-49 Viewers
1. Y&R 866,000 (+28,000/+24,000)
2. B&B 709,000 (-7,000/+46,000)
3. GH 605,000 (+1,000/+69,000)
4. DAYS 546,000 (+65,000/+50,000)

Women 18-49 Rating
1. Y&R 1.4/9 (+.1/+.1)
2. B&B 1.1/7 (same/+.1)
3. GH 0.9/6 (same/+.1)
3. DAYS 0.9/5 (+.1/+.1)

 

 

 

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Harlee

    This was awesome news for Y&R and they did put out a great anniversary show. I’m sure GH will bounce back this week for their anniversary. I think viewers of CBS tuned into Days being in same competition of Y&R & B&B and use to watching a soap in the time period and turned the dial to Days. IMO personally don’t think CBSers like the that type of soap in GH and Days (which is by Sony) is closer what they do like in a soap. You know Sony is smiling ear to ear.

  • cab

    Good for Days. I was hoping that they would go up. It amazes me with all the media attention that GH is getting now, even on the internet, about it’s 50th anniversary that the ratings aren’t higher. At the grocery store you see front covers of magazines advertising the 50th anniversary, and on entertainment news shows like Entertainment Tonight. It only goes to proof that no matter what you do, it all depends on the storylines. Bringing in old characters helps for so long. Bringing in guest stars only helps for a while. It only depends on the writers and the network support to bring ratings up. Go Days keep the good times coming. These actors feel like family they are comfortable in their characters, they are having a good time with their characters and fellow cast mates. Number 1 anybody.

  • Mike

    I’m confused as to the OLTL and GH thing.

    One poster said that was a heavy Todd, etc. week. And another said they left that week.

    If the ratings drop was due to the OLTL characters then shouldn’t it be up if they were on a lot that week? Or did people tune out just because they knew they were leaving?

    Just confused based on the comments here.

  • Mike

    Cab, I have been pleasantly surprised by all the attention that GH got for their 50th … even from the mainstream press. It proves what an important piece of pop culture GH has been at times.

    Maybe the publicity will pay off in upcoming ratings.

    I am proud of them getting to their 50th, but GH has just been so ruined in the last few years for me, that even with the return of characters I love I just can’t tune in.

    I did however enjoy so much of the marathon on SoapNet. First time I have watched SoapNet in months. It was so good to revisit so many of the great stories from the past. The best for me were the 60’s episodes and the stuff with Monica, Alan, Lesley, and Rick.

  • Nick

    GH’s ratings slide has NOTHING to do with OLTL characters. GH hit a high of 3 million at the beginning of the year thanks to the Faison/Anna/Duke/Robert storyline. When that storyline ended horribly with Robert Scorpio basically being killed off(he is now forever tied to Kimberly who isn’t coming back) and the rest of the characters disappearing, the show then went into a ridiculous Port Charles vampire story. Both John and Todd were on prominently through the next two months. The ratings have nosedived some 600,000 viewers. Give me a break.

    Also, I don’t know how a 50th anniversary celebration of GH turned into a celebration of the Nurse’s Ball. Just what we need, soap actors singing and dancing. So much fun….

    Too many unnecessary returns without real storylines to go with them. Less returns with better storylines would have worked much better. It’s all been a gimmick that has failed miserably.

  • walsh

    I don’t really watch General Hospital but I congradulate them for turning 50 because the show among with Days of our lives are very responsable of the american soap genre and the soap’s golden years. The 80’s supercouples formulas, action /adventure storylines all starts with both soaps. However, today people and generation have changed. Societies turn to be way more individualists than couple oriented than before but still strongly family oriented. So storylines cannot be written the same way as the supercouples 80’s era. Some fans should be aware of that reality. People do not watch EJAmi or Dannifer. Late thirtysomethings as myself watch Jennifer and Sami as SINGLE mature characters because I was exacly a teenager as them in the 80’s or beginning of the 90’s when I watch them 20 years ago. The same thing apply now with Kayla, Hope, Nicole, Chloe, Lucas, Justin , Adrienne and even Julie when she is doing stints. Her last one was truly amazing by the way ……

    I think Days have experience in september 2011 exacly the same thing with GH right now. Having too much veterans is not sometimes a good thing if you don’t exacly have good storylines for them and show their personalities and past on the screen. It’s frustrating for the long time fans and for the younger audience as well because they don’t really know these characters coming out of the blue, sometimes with major extreme plastic surgeries…, and if you don’t really write well their past stories, characters and storylines, younger audiences tunes off.

    I feel Days learn from their mistakes and put their veterans exacly when they need them to increase the drama on current storylines. Days have never explain so well their past stories and characters as today. Even past characters that don’t show up on the soap right now are well explain to the audience. The departure of Mike Horton, Isabella’s memories through John and Brady, Nicole’s time in prison, Sammy’s and EJ’s past murdering attemps scene in the Dimera mansion, Kristen past in the old Dimera mansion, Jack’s death, old police crime and murder past storylines. I don’t know if all the writers did their jobs and watch all the 10 000 plus++ past episodes but the are strongly connected to the show’s history these days without having all veterans coming back…..

  • jonboyelk

    @Mike Was pissed when my cable provider hit a snafu and that first 60s episode was blacked out. Would have liked to have seen more in that 60s-70s era. They only aired three episodes for those first 16 years. I was only a little kid but I can remember Audrey being involved in some murder trial and I remember the Phil Brewer whodunit. Too bad they didn’t show any if that. Who knows, maybe the tapes are extinct now. Still, I’ve enjoyed what I’ve watched so far. My DVR is at 80% capacity now!

  • jonboyelk

    @Walsh very interesting point you make. I was thinking something similar myself. So many couples today lice together without benefit of a marriage license, yet on soaps they are always rushing to the altar. On Y&R dumb jock Nick has been dating Avery for a couple of months and he’s already hitting her up to be wife #3. I think that’s probably unrealistic to young people today.

  • Jennifer

    I see that Days held steady and actually moved ahead of GH in total viewers. I honestly think it is a matter of time before ABC pulls the plug on GH.NBC seems to have more invested and more confidence in their soap DAYS than ABC does in GH. DAYS has slowly began to recover from their ratings slide last year. I think if DAYS can get back up to those 2.1 and 2.2 maybe even 2.3 numbers then NBC will likely renew them into 2014. They definitely have great veteran actors as well as probably the best younger (teen) actors and storylines built around Will and Sonny than any of the other Soaps. DAYS seems to be on the right track! Good job!

  • robert sprague

    what happen to gh sorry but days is boring right now.

  • robert sprague

    with all the vets back on gh it should a lot higher than what it is .gh is great right now cant wait to watch every day but what happens after the 50th are the vets saying on the show or or we going to go back to last year with the sonny carly show .ive been watching gh since 1980 frank and ron are doing a good job right now hoppe thay can continue the good work I really don’t care that Brenda is back I think the media makes here bigger than what she is that money spent on here should of been spent on demi moore Sharon wyatts and john reilly Jackie sean and tiffany . love luke and lauras adventures and love having lucy back and for god sac keep Jackie zeman on the show and give her astory line. give us luke laura tracy lucy alexis sam elisbeth Robert heather bobbi micheal and less Brenda sonny sean tj kate ps don’t like the new lulu watch her on y and r don’t care for her at all should of went with bree willison ex jess oltl.

  • Chrisann D

    Wow! Watching GH right now….it is amazing!! Won’t spoil it for anyone but WOW!!!

  • robert

    It’s good all the soaps are up from last year. Shocked GH is last. I have been impressed of what Jill Farren Phelps has done at Y&R. Last year we got a Sharon Victor debacle wedding,Kevin and Angelina nonsense, and this year we get a beautiful Victor and Nikki wedding. I wonder whay Jill Farren Phelps didn’t do good things at GH.

  • Mike

    Jonboy

    I was shocked they didn’t show more of of the first 16 years either. I would have loved to have seen when Audrey debuted on the show. I remember a trial with her too, but I can’t remember much about it now either. I do remember the Phil Brewer whodunit. It was amazing. It was set up brilliantly. So many candidates for who offed him.

    I would have also loved to have seen some of the comedy antics from early on. In the 70s I remember GH had great comic undertones with characters like Lucille and Sharon. Lucille, Audrey’s older sister, was a hoot. She really kept everyone at the hospital in line.

  • Sophie

    I loved todays 50th anniversary special. It was so good and made my heart beat so beautiful! Happy 50th GH and thanks to all the actors and writers on the show.
    I’m saving it on my dvr to watch over and over again. GH ratings will be climbing back up! Days has beat them once since Aug. That’s not much! GO GH!!!!! So proud of you!

  • JayTN

    Count me as pleasantly surprised that “Days” slid in ahead of GH in the weekly total viewer count, even if it was just 38,000 viewers. That is something that hasn’t happened all season long. In fact, you have to go all the way back to the weeks of August 13 & 20, 2012 to find the last time that “Days” beat GH in viewers…and that was the two weeks immediately following the London Olympics on NBC.

  • Greg

    GH has definitely lost its OLTL viewers. I was a OLTL fan and picked up GH when they crossed over the charactors. Now that they’re gone I’m losing interest quick. I know they’re bringing back some old GH cast and that is good news for GH fans, but I cannot appreciate them since I don’t know them. Too bad because I was really enjoying the vampire story and Todd with Carly. it’s so sad they had to cut them out but I’m cautiously optomistic that the revamped OLTL will be a decent show.

  • moshane58

    Read an article just yesterday GH is over 3 million and come on here and has a low rating.Who’s right and who’s wrong.really confusing.Especially since GH is on fire with returns of veterans and celebrating its 50th.Congradulation to Y&r on there 40th.

  • David

    As has pointed out many times, the ratings that matter are not the total viewers but the demos that the advertisers look at which is the 18-34 and 18-49. Gh is number 1 in 18-34 and doing well in the 18-49. The total viewers were still up by over 200,000 from one year ago and they only trailed Days by 38,000.

    Interestingly enoogh the new person in charge of ABC daytime has been extremely behind the show even indicating she sees GH as part of the long for quite some time.

    Finally what a fantastic 50th anniversary episode yesterday. Great nods to the history of the show, great surprises etc. We won’t even know the numbers for the 50th anniversary week until next week. This Friday we will get last weeks GH ratins which I would be will see quite an improvement. I cannot wait to see what excuses the haters still ahve

    And for anyone trying to say OLTL characters were responsible for the ratings increase are wrong. Those increases were for the Robin/Anna/Robert/Duke/Faison story and also hit those numbers during other times. Never were those numbers the result of Todd, Starr, or Mcbain.

  • David

    @Robert Sprague according the Ron Carlvati and Frank Velentini some of the veterans are staying, some are leaving. Some that will be leaving they are in talks to utilize them more.

    They have also indicated they have some big things planned for May sweeps and big stuff for the summer as they move forward into the 51st year.

    If it weren’t for these 2 we would be hearing about GH’s cancellation by now.

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