Telemundo’s ‘Futbals Estelar’ Chivas vs. America ‘Superclasico’ Averages Nearly 2.6 Million Total Viewers, Up 35 Percent from Last Year

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

telemundo_logo_detail

via press release:

TELEMUNDO’S “FÚTBOL ESTELAR” CHIVAS VS. AMÉRICA “SUPERCLÁSICO” AVERAGES NEARLY 2.6 MILLION TOTAL VIEWERS, DELIVERING A 35% GROWTH VERSUS LAST YEAR

 

 

Guadalajara vs. América Ranked #1 among Adults 18-49 in the Time Period in Chicago, Denver, Dallas, Los Angeles, and San Francisco, Beating all English and Spanish-language Stations

 

 

MIAMI – April 1, 2013 – Telemundo’s “Fútbol Estelar” Liga MX highly anticipated “Superclásico” match between Chivas and América (Sunday, March 31 at 9:55 PM ET) delivered nearly 2.6 million total viewers on average and close to 1.6 million adults 18-49, for a respective 35% and 22% growth versus Telemundo’s broadcast of the “Superclásico” last year, according to Nielsen. Narrated by internationally acclaimed sportscaster Andrés Cantor alongside soccer expert Sammy Sadovnik, the match also delivered a cumulative audience of nearly 4.8 million total viewers, 39% more than last year’s Telemundo “Superclásico.”

 

 

 

 

The highest-rated Liga MX match on Telemundo local stations this year, the “Superclásico” also was the top rated telecast among adults 18-49 in the time period in Chicago, Dallas, Denver, Los Angeles and San Francisco, regardless of language. Likewise, Chivas vs. América was ranked # 1 program in the time period among total viewers in Spanish-language television in Chicago, Dallas, Denver, Los Angeles, Phoenix and San Francisco. The match also registered a 108% growth in total viewers versus the “Superclásico” broadcast by Telemundo last year in New York, as well as 101% in San Francisco, 76% in Dallas, 60% in Miami, 46% in Chicago and 45% in Los Angeles.

 

 

 

 

Deportes Telemundo, Telemundo Media’s sports division, is one of the leading providers of Spanish-language sports content in the U.S. The “US Home of the Olympics in Spanish,” Deportes Telemundo also offers qualifying matches of the Mexican National Team; all matches played at home by El Club León and Las Chivas de Guadalajara; the leading boxing show in U.S. Spanish-language television “Boxeo Telemundo,” and the U.S. broadcast and online rights in Spanish-language to FIFA World Cup® Soccer across all platforms (except radio), 2015 through 2022.

 

In addition to its big sports events, Deportes Telemundo produces two leading sports entertainment shows, “Titulares y Más” and “Titulares Telemundo,” offering the latest sports news and analysis combined with entertainment and lifestyle segments. Deportes Telemundo award-winning broadcast team, headed by Andrés Cantor, also includes Jessi Losada, Sammy Sadovnik, Edgar López, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Mirella Grisales and Leti Coo.

 

 

Source: Nielsen, NPM, Live+SD, 3/31/13 fast program data; 3/31/13 fast program cume, based on 6 minute qualifier. NSI Live+SD; Growth/Rank based on impressions; 4/8/12 & 3/31/2013 Program average data.

 

 

 

blog comments powered by Disqus