via press release:
TELEMUNDO’S “FÚTBOL ESTELAR” CHIVAS VS. AMÉRICA “SUPERCLÁSICO” AVERAGES NEARLY 2.6 MILLION TOTAL VIEWERS, DELIVERING A 35% GROWTH VERSUS LAST YEAR
Guadalajara vs. América Ranked #1 among Adults 18-49 in the Time Period in Chicago, Denver, Dallas, Los Angeles, and San Francisco, Beating all English and Spanish-language Stations
MIAMI – April 1, 2013 – Telemundo’s “Fútbol Estelar” Liga MX highly anticipated “Superclásico” match between Chivas and América (Sunday, March 31 at 9:55 PM ET) delivered nearly 2.6 million total viewers on average and close to 1.6 million adults 18-49, for a respective 35% and 22% growth versus Telemundo’s broadcast of the “Superclásico” last year, according to Nielsen. Narrated by internationally acclaimed sportscaster Andrés Cantor alongside soccer expert Sammy Sadovnik, the match also delivered a cumulative audience of nearly 4.8 million total viewers, 39% more than last year’s Telemundo “Superclásico.”
The highest-rated Liga MX match on Telemundo local stations this year, the “Superclásico” also was the top rated telecast among adults 18-49 in the time period in Chicago, Dallas, Denver, Los Angeles and San Francisco, regardless of language. Likewise, Chivas vs. América was ranked # 1 program in the time period among total viewers in Spanish-language television in Chicago, Dallas, Denver, Los Angeles, Phoenix and San Francisco. The match also registered a 108% growth in total viewers versus the “Superclásico” broadcast by Telemundo last year in New York, as well as 101% in San Francisco, 76% in Dallas, 60% in Miami, 46% in Chicago and 45% in Los Angeles.
Deportes Telemundo, Telemundo Media’s sports division, is one of the leading providers of Spanish-language sports content in the U.S. The “US Home of the Olympics in Spanish,” Deportes Telemundo also offers qualifying matches of the Mexican National Team; all matches played at home by El Club León and Las Chivas de Guadalajara; the leading boxing show in U.S. Spanish-language television “Boxeo Telemundo,” and the U.S. broadcast and online rights in Spanish-language to FIFA World Cup® Soccer across all platforms (except radio), 2015 through 2022.
In addition to its big sports events, Deportes Telemundo produces two leading sports entertainment shows, “Titulares y Más” and “Titulares Telemundo,” offering the latest sports news and analysis combined with entertainment and lifestyle segments. Deportes Telemundo award-winning broadcast team, headed by Andrés Cantor, also includes Jessi Losada, Sammy Sadovnik, Edgar López, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Mirella Grisales and Leti Coo.
Source: Nielsen, NPM, Live+SD, 3/31/13 fast program data; 3/31/13 fast program cume, based on 6 minute qualifier. NSI Live+SD; Growth/Rank based on impressions; 4/8/12 & 3/31/2013 Program average data.