via press release:
2013 NCAA Division I Men’s Basketball Championship Delivers Record-Breaking Video Consumption Through Second Week of Tournament
45 Million Live Video Streams Across Digital Platforms Through Second Week
Strong Growth in Mobile Live Streaming NCAA March Madness Live, managed by Turner Sports, continues to generate record-setting video streams and engagement across digital platforms for the 2013 NCAA Division I Men’s Basketball Championship. Across online and mobile (tablets and smart phones) platforms, NCAA March Madness Live has garnered 45 million live video streams, up 158% vs. 2012 tournament to date, and more than 12.6 million hours of live video consumed – both all-time records – across digital properties over the first two weeks of the tournament.
In partnership between the NCAA, Turner Sports and CBS Sports, NCAA March Madness Live is launched from www.ncaa.com/marchmadness, www.cbssports.com and www.bleacherreport.com, and is available via the App Store and Google Play.
NCAA March Madness Live app has ranked No. 1 as the top sports app in the App Store and Google Play over the first two weeks of the tournament. It was also the No. 1 free app across all categories in the App Store during that same time period.
Highlights through the second week of the tournament include:
Live Video Streams
§ Across all digital platforms, NCAA March Madness Live has generated a record-setting 45 million live video streams through the second week of the NCAA Division I Men’s Basketball Championship, up 158% compared tournament to date with 2012. NCAA March Madness Live registered 18.3 million live video streams for the entire tournament last year.
§ The 2013 NCAA Tournament has recorded 12.6 million hours of live video streaming, which represents a 201% increase from 2012.
§ Across broadband, 5.0 million unique visitors watched live video, an increase of 139% versus the entire 2012 tournament (2.1 million). The mobile app had 3.2 million unique visitors watch live video, up 93% over the entire tournament last year (1.6 million).
§ Over the first two weeks of the tournament, 106 minutes of live video was consumed per user on broadband – an increase of 9% compared with the entire 2012 tournament – and 67 minutes of video was viewed per user on mobile (tablets and smartphones), an increase of 59% vs. the complete tournament last year.
Mobile Usage Growth
Mobile usage and time spent viewing continue to increase.
§ Mobile’s share of live video consumption continues to grow over the course of the tournament, increasing from a 43% share on Thursday, March 21, to a 68% share on Sunday, March 31.
§ Mobile’s share of live viewing minutes has also grown during the progression of the tournament, accounting for 23% of viewing minutes on the first day of the second round to 34% on Sunday, March 31.
Source: Adobe Site Catalyst (Broadband), Conviva (Mobile), TTD-3/19-3/31
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television lineup includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes Bleacher Report, NCAA.com and March Madness Live, and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the Time App, NBADLEAGUE.com and WNBA.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG Electronics USA, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.
NCAA, March Madness, Final Four and Final Four Friday are trademarks of the National Collegiate Athletic Association.
About CBS Sports
CBS Sports, a year-round leader in television sports, broadcasts a portfolio of events on the CBS Television Network, including the NFL's American Football Conference; THE NFL TODAY; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters(r) and PGA Championship; college football, including the SEC ON CBS; the U.S. Open Tennis Championships; CBS SPORTS SPECTACULAR, including track & field, auto racing and gymnastics. In addition, the division directs CBS Sports Network, a 24-hour national cable network; produces INSIDE THE NFL for SHOWTIME; and partners with CBSSports.com in creating a recognized leader among sports Internet destinations.