Cable News Ratings for Monday, April 1, 2013

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April 2nd, 2013


Live + Same Day Cable News Daily Ratings for April 1, 2013

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,111            235            445
CNN         326            104            155
MSNBC         408            124            196
CNBC         141             26             68
FBN           43             10             19
HLN         339            117            200
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,827            314            626
CNN         390             97            151
MSNBC         899            281            426
CNBC         132             45             87
FBN           47             12             21
HLN         467            165            292
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,065            280            464
CNN Early Start/Starting Point         227             98            140
MSNBC Morning Joe         321            105            173
CNBC Squawk Box           76             17             34
HLN Morning Express w/ Meade         301            156            212
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       2,044            375            728
CNN SITUATION ROOM         434            103            135
MSNBC HARDBALL WITH C. MATTHEWS         754            145            265
CNBC FAST MONEY         207             12             91
HLN EVENING EXPRESS         287             49            153
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,859            277            649
CNN SITUATION ROOM         355             88            118
MSNBC POLITICS NATION         699            204            330
CNBC MAD MONEY         155             24             90
HLN EVENING EXPRESS         445            132            228
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,636            267            599
CNN ERIN BURNETT OUTFRONT         501            139            174
MSNBC HARDBALL WITH C. MATTHEWS         626            232            364
CNBC KUDLOW REPORT         151             27             77
HLN JANE VELEZ-MITCHELL         458            131            287
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,208            308            739
CNN ANDERSON COOPER 360         458            102            141
MSNBC ALL IN W/ CHRIS HAYES         859            298            413
CNBC 60 MINUTES ON CNBC         136             32             82
HLN NANCY GRACE         552            177            362
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,636            271            566
CNN PIERS MORGAN LIVE         434            109            177
MSNBC RACHEL MADDOW SHOW       1,051            354            524
CNBC TREASURE DETECTIVES         131             46             86
HLN DR. DREW ON CALL         401            134            246
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,626            364            573
CNN GET TO THE POINT         278             80            135
MSNBC LAST WORD W/ L. ODONNELL         786            190            343
CNBC CAR CHASERS, THE         129             57             94
HLN HLN AFTER DARK         447            183            267
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR         951            355            485
CNN ANDERSON COOPER 360         316             99            156
MSNBC ALL IN W/ CHRIS HAYES         415            111            196
CNBC MAD MONEY           64             12             36
HLN SHOWBIZ TONIGHT         315            110            159

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

  • Sj

    @ Kendall. They are all biased. I watch one to get that side and the other to get another. However, I will say one makes more rational sense to me than the other most of the time, (I won’t say which) tehe.

  • Mark2

    MSNBC is on FIRE!!!

    Rachel beats Hannity again and Chris Hayes doubled key demo.

  • Stan T.

    Posted April 2, 2013 at 2:00 PM
    @Doug Z. lol. Just wondered why. Been doing it a little more than usual lately. I used to watch Hannity. He get’s a little too nasty sometimes for me. I watch Rachel mostly now.


    And you don’t consider rachel nasty? that’s kind of like the left’s argument with Dr Carson…oh he’s terrible, he made a political statement and the prayer breakfast, but it was great that Obama’s new minister made a political statement on EASTER….

  • Stan T.

    Posted April 2, 2013 at 2:07 PM

    I agree. For MSNBC to enlist a former DNC Communications Director to host one of their news shows is pretty blatantly biased.

    However, FNC has an awful lot of ex-GOP figures on their payroll. So, I suppose it evens-out in the end. Fairness and objectivity has been dead for a while now.


    But Fox News also has a lot of liberals…they even have liberal hosts…Greta, for instance is a full blown democratic liberal…she just tries to hid her bias, though she fails regularly. How many conservatives does MSNBC have? NONE

  • Good Lord

    “Demo is all that matters. It is all advertisers care about.”

    2012 Ad Revenue (source SNL Kagan)

    FNC: $873.3-million
    MSNBC: $293.7-million

  • Ralph Hahn

    I may agree with Scott Brown’s positions, but he was a terrible host last night filling in for O’Reilly. Brown almost makes Juan Williams watchable. Should have been Dennis Miller or Bernie Goldberg filling in. Both are entertaining as well as on the ball. And, they’ve made their bones hosting shows on different networks.
    MSNBC’s 2012 ad revenue doesn’t pay to keep the studio lights on. ha ha.

    Greta is back, crushing O’D. Hopefully, Bill O will be back tonight, widening the demo gap with MSDNC’s new show.

  • Mark2

    @Good Lord

    NBC’s total news revenue = $2.1 Billion

    That’s Billion with a “B”.

    That’s more than twice the amount of Fox News

    Ouch!!! That’s gonna leave a mark!

  • Bsotgnw


    Did we watch the same show? Look at his numbers in the rerun time, they were even better. Someone must have liked it and told their friends to tune in. The numberes are the numbers, wish other rookies did nearly as well. Hell some of the pros wish they did thoes numbers.

  • Doug Z

    However, FNC has an awful lot of ex-GOP figures on their payroll. So, I suppose it evens-out in the end. Fairness and objectivity has been dead for a while now.

    MSNBC has no GOP on their shows or they keep quiet to keep their job.

  • Dennis

    Cris Hayes will attract a younger crowd, Should be interesting to watch

    Fox will continue to decline as the Assisted living people move into
    nursing homes

  • Doug Z

    Stan T.

    And you don’t consider rachel nasty.

    Stan do you read my post . I am a Neo-con and tell the world.

  • Jeff

    >Wow! Rachel destroyed Hannity in key demo, did he have a special on evil Planned
    Parenthood and chase away all his younger peeps?

    >Great performance in key demo by Chris Hayes, lets hope he can grow in prime time.

    >Would love to hear the words when Bill-O-Reilly slapping the crazy out of Michelle Bachman and Limbaugh, seems he cares far more about the survival of the GOP and conservative movement than those @ssclowns. He better slap ALOT HARDER!

  • HRJ

    Can’t we all just get along?

    Chris Hayes did well for his first time out. I wonder if his lead will remain strong enough for Rachel to take down Hannity?

  • VeryFiner

    Chris Hayes did well.. MSNBC should be pleased… I’m calling it.. at some point Chris Hayes will beat bilbo’s numbers at least once…

  • Jeff

    @Chris Hayes will beat bilbo’s numbers at least once…

    As much as I would love to see that….don’t think that will happen for a number of reasons, msnbc is not included in the cheap of the cheap basic bottom barrel cable and satellite bundles like Fox News. Also most of the demographics that would watch Chris Hayes over CNN or Fox, turn to the Internet and social media and for their news(younger folks key demo). Besides Bill-O is on right after Jeopardy so our beloved Seniors will tune there for their entertainment news where the words and topics are easier to understand.

  • Dave Sky


    This is my third time posting this. Let’s see if you answer it this time. You always demand others to answer your questions, you should be willing to answer ours.

    I would like to ask you a couple serious questions, and I hope you will respond in a mature and thoughtful manner.

    Day in and day out, you repeat the same rhetoric. You post the same tired talking points. You call those who have differing viewpoints names, make baseless accusations, and question their intelligence/education. You prod people to answer you, knowing darn well that they are ignoring you. Even those who normally should be supportive of you acknowledge the futility of your posts.

    My question is this: Why? What are you hoping to achieve? What is your end game? Do you really believe that you are going to convince anyone, or change their opinions, using those tactics?

    You’ll never get anyone to treat you seriously unless you treat them seriously. I know you are very young, so I’m hoping you can change your ways, for your own sake. No one is beyond redemption.

  • RJ

    Perhaps CNN should take a page out of its sister (HLN) playbook. Focus on the trial and your ratings may go up!

  • Mackenzie

    I miss Ed so much. When I watched Chris Hayes last night, I couldn’t help but notice that, unlike his weekend Up with Chris Hayes show, he stuck with straight news for the most part. Then, when Rachel came on, she sheepishly said that she had a show that had a mixture in it, “including news.”

    It’s pretty clear that the powers that be at MSNBC are experimenting with getting away from a politically oriented format and going toward a more news oriented platform. The problem with that is, as Keith Obermann has stated, no one is interested in a straight news program because we get so much news during the day, both on cable and the internet. I’ll keep watching, but I think Chris Hayes’ numbers last night were more attributable to Ed’s old crowd coming back to see what Chris had to offer, especially since that crowd seemed to have deserted Alex Witt last week. Rachel did get a boost from Chris show, so what happens next remains to be seen.

  • usa8888

    Rachel blows Hannity away and Hayes almost beats Billo in the demo..

  • usa8888

    This just in: the NRA extremist leader Pierre is pushing to have an armed guard in every school while rejecting background checks –absolutely absurd! Connecticut pases the most strict gun laws in the country while old backward white guy Issa from Arkansas says schools should become armed fortresses…at the tax payers expense……

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