CBS Sweeps Week in Viewers, Adults 18-49 and Adults 25-54 for the Second Consecutive Week

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April 2nd, 2013

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via press release:

CBS WINS IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 FOR THE SECOND CONSECUTIVE WEEK

"NCIS" and "NCIS: Los Angeles" are the Top Two Programs of the Week in Viewers

CBS Has Three of the Top Five Scripted Broadcasts Among Adults 18-49 with "NCIS," "2 Broke Girls" and "How I Met Your Mother"

 

CBS Extends its Season-to-Date Advantage in Adults 18-49

CBS placed first in viewers, adults 18-49 and adults 25-54 for the second consecutive week, according to Nielsen live plus same day ratings for the week ending March 31, Week 27 of the 2012-2013 television season.

 

CBS had four of the week's top 10 programs in viewers including the top two—NCIS and NCIS: LOS ANGELES. Among adults 18-49, CBS had the top broadcast drama of the week (NCIS) and three of the top five scripted broadcasts (NCIS, 2 Broke Girls and How I Met Your Mother).

 

In Week 27, NCIS and "American Idol Wednesday" both delivered a 3.2/09 rating in adults 18-49. This is the first time NCIS has tied the FOX broadcast in adults 18-49 during the same week.

 

Season-to-date, CBS extended its adults 18-49 lead over second-place FOX to +0.5 of a rating point (from +0.4 last week). CBS leads second-place ABC in viewers by +4.28m and leads by a full rating point in adults 25-54 over NBC and FOX.

 

For the week in viewers: CBS (9.02m), ABC (7.11m), NBC (5.43m) and FOX (5.22m). Season-to-date: CBS (12.14m), ABC (7.86m), FOX (7.12m) and NBC (7.11m).

 

For the week in key demographics, CBS was first in adults 25-54 and adults 18-49. Season-to-date, CBS is first in adults 25-54 (3.9/10) and adults 18-49 (3.0/08).

 

For the week in households: CBS (5.6/09), ABC (4.6/08), NBC (3.4/06) and FOX (3.2/05). Season-to-date: CBS (7.5/12), ABC (5.0/08), NBC (4.5/07) and FOX (4.3/07).

 

Note: The same week last year did not include Holy Week and had the Final Four on Saturday.

 

CBS Weekly Highlights:

 

2 Broke Girls (5.2/08, 8.76m) was second in adults 25-54 (3.9/09), adults 18-49 (3.0/08) and adults 18-34 (2.0/06). Compared to last week, 2 Broke Girls was up +3% in adults 25-54 (from 3.8/08), +7% in adults 18-49 (from 2.8/07), +5% in adults 18-34 (from 1.9/06) and added +200,000 viewers (from 8.56m, +2%).

 

MIKE & MOLLY (5.4/08, 8.99m) was second in adults 25-54 (3.8/08) and adults 18-49 (2.6/07). Compared to last week, MIKE & MOLLY was up +4% in households (from 5.2/08), +6% in adults 25-54 (from 3.6/08), +8% in adults 18-49 (from 2.4/06) and added +410,000 viewers (from 8.38m, +7%).

 

Hawaii Five-0 was tied for first in adults 25-54 (3.0/07, with NBC), was second in households (5.4/09) and viewers (8.61m), and was tied for second in adults 18-49 (2.1/06, with ABC).

 

On Tuesday, CBS was first in households (8.6/14), viewers (13.77m), adults 25-54 (3.5/08) and adults 18-49 (2.4/07).

 

NCIS was first in households (11.5/18) and viewers (18.62m), and was second in both adults 25-54 (4.6/12) and adults 18-49 (3.2/09). NCIS was the night's #1 program in viewers and the top scripted program in both adults 25-54 and adults 18-49.

 

NCIS: LOS ANGELES was first in households (9.1/14), viewers (14.53m), adults 25-54 (3.8/09) and adults 18-49 (2.6/07).

 

SURVIVOR: CARAMOAN was second in households (5.7/09), viewers (9.43m), adults 25-54 (3.4/09) and adults 18-49 (2.5/08).

 

60 Minutes SPECIAL (S) (7:41-8:41 PM) was first in households (7.1/12), viewers (11.67m), adults 25-54 (3.3/08) and adults 18-49 (2.5/07) in the 7:30-8:30 PM hour.

 

THE Amazing Race 22 SPECIAL (S) (8:41-9:41 PM) was first in households (5.6/09), viewers (9.42m), adults 25-54 (3.1/07) and adults 18-49 (2.3/06) in the 8:30-9:30 PM hour.

 

THE Good Wife SPECIAL (S) (9:41-10:41 PM) was first in households (5.6/09), viewers (8.59m) and adults 25-54 (2.1/05), and was tied for first in adults 18-49 (1.5/04, with NBC) in the 9:30-10:30 PM hour.

 

CBS top programs of the week: #1 NCIS (an average of 18.62m viewers), #2 NCIS: LOS ANGELES (14.53m), #4 CBS NCAA POST GUN SUNDAY 2 (S) (13.73m), #9 60 Minutes SPECIAL (S) (11.67m), #11 CBS NCAA Basketball CHAMPIONSHIP SATURDAY 2 Wichita State vs. Ohio State (S) (11.29m), #12 CBS NCAA Basketball POST GUN SATURDAY 2 (S) (10.91m), #15 SURVIVOR: CARAMOAN (9.43m), #16 THE Amazing Race 22 SPECIAL (S) (9.42m), #19 MIKE & MOLLY (8.99m), #20 2 Broke Girls (8.76m), #21 Hawaii Five-0 (8.61m), #22 THE Good Wife SPECIAL (S) (8.59m), #23 Golden Boy (8.07m), #24 CBS NCAA BAKSEBALL CHAMPIONSHIP THURSDAY 2 Syracuse vs. Indiana (S) (7.99m), #26 CBS NCAA BAKSEBALL CHAMPIONSHIP FRIDAY 2 Duke vs. Michigan State (S) (7.11m), #28 How I Met Your Mother (6.99m) and #30 CSI: CRIME SCENE INVESTIGATION (R) (6.96m).

 

Prime averages are based on the following hours of rated broadcasts in Week #27:

 

CBS: 22 hours

NBC: 22 hours

ABC: 22 hours

FOX: 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #27 of 2012-2013 Season (ending: 3/31/13)

2012-2013

 

VIEWERS

(000)

CBS 9,018

NBC 5,428

ABC 7,112

FOX 5,224

 

A25-54

Rtg Sh

CBS 2.9 8

NBC 2.1 5

ABC 2.2 6

FOX 2.0 5

 

A18-49

Rtg Sh

CBS 2.3 7

NBC 1.6 5

ABC 1.7 5

FOX 1.6 5

 

NATIONAL NIELSEN SUMMARY – PRIMETIME

SEASON-TO-DATE RATINGS REPORT (09/24/12-3/31/13)

2012-2013

 

VIEWERS

(000)

CBS 12,137

NBC 7,108

ABC 7,856

FOX 7,118

 

A25-54

Rtg Sh

CBS 3.9 10

NBC 2.9 7

ABC 2.8 7

FOX 2.9 7

 

A18-49

Rtg Sh

CBS 3.0 8

NBC 2.4 7

ABC 2.3 6

FOX 2.5 7

 
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