'

TV Ratings Tuesday: 'The Voice' Soars, 'The New Normal' Rises, 'Dancing With the Stars', 'Smash' & 'The Mindy Project' Down

Categories: '

Written By

April 3rd, 2013

The Voice April 2 usher Shakira

Scoreboard NBC ABC FOX UNI CBS CW
Adults 18-49: Rating/Share 2.3/7 1.7/5 1.6/5 1.6/5 1.4/4 0.2/1
Adults 18-34: Rating/Share 1.8/6 1.0/3 1.6/5 1.5/5 0.8/3 0.2/1
Total Viewers (million) 6.981 9.331 3.727 3.812 9.544 0.690

-

NBC was the number one network in adults 18-49 while CBS was on top with total viewers.

On NBC, The Voice notched a 4.3 adults 18-49 rating, up 5 percent from last week’s 4.1. Your predictions were  about right. The New Normal scored a 1.9 at 9PM matching Go On’s performance in the time period last week. At 9:30, the season (and perhaps series) finale of The New Normal garnered a 1.4 adults 18-49 rating, up 8 percent from last week’s 1.3. Smash earned a 0.9 down 10 percent from last week's 1.0 adults 18-49 rating.

On ABC, Splash garnered a series low 1.4 down 18 percent from last week's 1.7 adults 18-49 rating. Dancing with the Stars  earned a 2.2 adults 18-49 rating, down 8 percent from last week’s  2.4. Body Of Proof scored a 1.5 down 6 percent from last week's 1.6 adults 18-49 rating.

On FOX, Hell’s Kitchen scored a 1.9  down 5 percent from last week's 2.0 adults 18-49 rating. The Mindy Project garnered a 1.4 down 7 percent from last week's 1.5 adults 18-49 rating.

On CBS, Golden Boy earned a 1.3 down 7 percent from last week's 1.4 adults 18-49 rating, for its lowest rated Tuesday yet. It scored a 1.0 in its sole Friday airing.

Broadcast primetime ratings for April 2, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC The Voice 4.3/13 13.61
FOX Hell's Kitchen 1.9/6 4.74
CBS NCIS - R 1.4/4 10.88
ABC Splash 1.4/4 5.71
CW Hart Of Dixie - R 0.3/1 0.75
9:00 ABC Dancing with the Stars 2.2/6 13.60
NBC The New Normal 1.9/5 4.97
CBS NCIS: Los Angeles - R 1.6/4 10.02
FOX New Girl - R 1.3/4 2.75
CW Beauty And The Beast - R  0.2/0  0.63
9:30 NBC The New Normal - Season Finale 1.4/4 3.56
FOX The Mindy Project 1.4/4 2.68
10:00 ABC Body Of Proof 1.5/4 8.68
CBS Golden Boy 1.3/4 7.73
NBC Smash 0.9/3 3.07

-
via press note:

 

In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.3/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.8/4.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.2/2 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

 

 

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • zth

    @Tommy Mickens:

    Why would NBC renew at least 4 sitcoms, from which at least 3 can be considered very low rated. This would leave them room only for 2 new sitcoms, and they definitily want to create some new true sitcom hits.

    NBC will renew a maximum of three sitcoms, maybe even two.

  • Ultima

    @Melissa
    The 5?s and 6?s that The Voice notched in the beginning of its second season certainly were the result of a Super Bowl boost.

    So when the show jumped to a 6.2 after three weeks below that level (including a 5.4 the previous week), was that just a bunch of people who DVR’d Super Bowl Sunday and took a month to finally watch it and then got hooked on The Voice?

    I’m sorry, but it’s ridiculous to think that the Super Bowl is responsible for inflating two months worth of ratings. Did it get more people watching the show? Probably. Some of them stopped watching part way through the season, some of them stopped watching this season. But they were watching the show week after week before they stopped – they weren’t watching it because the Super Bowl was just on (which was the case for the first two episodes).

    Effective promotion by the network as well as buzz from third party entertainment magazines/shows/sites gets people watching a show too. That doesn’t disqualify ratings, so premiering after the Super Bowl doesn’t either. It’s the same thing.

  • Melissa

    @Tommy Mickens

    Thank you for the season average numbers. I was looking for them and couldn’t find them anywhere.

    Spotted Ratings (spottedratings.com) has the seasonal averages for every broadcast primetime show.

  • Tommy Mickens

    zth wrote: @Adam:

    Yes, the lows of The New Normal and Go On are correlated. But this just means that without The Voice as a lead-in, people were just not interested at all in any of them (more uninterested in TNN, as it was one or two tenths lower than GOON the weeks in which The Voice was not on).

    You have to put yourself in NBC’s shoes. You have to build a new schedule for next year and you will not put TNN in the same night as The Voice, as you want The Voice to be a lead-in for new shows. So what would you expect from The New Normal without a lead-in? Maximum a 1.0 (probably a 0.8-0.9, more realistically). If you consider this enough to renew it, then go for it, but NBC won’t do it, and pretty much nobody else would.

    You are forgetting, it was always on after Go On though. Last night, when NBC decided to try it IN Go On’s spot instead of after it, it matched its numbers. They may go down a tenth in finals, but it’s still very close and very good, especially when this Voice/TNN was a one-time thing so people didn’t have time to get used to it.

    So this proves that TNN could have done better being in Go On’s timeslot, and if their timeslot had been switched all season, we’d probably see reverse ratings for the two (if not possibly better for TNN).

  • Jeremy

    The New Normal has done better demos than Go On behind The Voice. That’s something. Do not forget that much of the blame for the poor performance of the New Normal in recent weeks is due to the downturn in parallel by Go On. People were used to seeing them together. I think that if NBC renews Go On they must renew TNN too. In other words, TNN deserves a second chance just like Whitney and Community got their back in the day.

  • Tommy Mickens

    zth wrote: @Tommy Mickens:

    Why would NBC renew at least 4 sitcoms, from which at least 3 can be considered very low rated. This would leave them room only for 2 new sitcoms, and they definitily want to create some new true sitcom hits.

    NBC will renew a maximum of three sitcoms, maybe even two.

    Oy vey, now see this is what I don’t know. You really think they’ll only renew TWO sitcoms? :O

    If you are correct and only three get renewed, then yes, I see slimmer chances for TNN, though I’d still only have it as “Likely” to be cancelled, since seeing how NBC seems to like it, they could just renew it and not say Community for the third sitcom (especially if Community keeps falling for the end of its run).

    But you think renewing 4 or 5 of their sitcoms really seems that far out there? I still see it as a possibility, and if it happens, then TNN will probably be renewed.

  • Tommy Mickens

    Melissa wrote: @Tommy Mickens

    Thank you for the season average numbers. I was looking for them and couldn’t find them anywhere.

    Spotted Ratings (spottedratings.com) has the seasonal averages for every broadcast primetime show.

    Thanks Melissa. I actually went there today looking (I’ve rarely been there before) and it looked like they only did blog posts of daily type ratings and I couldn’t find a show-by-show thing there. I’ll have to go looking again.

  • zth

    @Tommy Mickens:

    They only have room for 6 sitcoms and they ordered a lot of interesting projects , so I would assume they want three new sitcoms for the next season. Renew 4 and add 2 new ones would be a possibility, but very unlikely, while renew 5 and add only one new one is impossible.

  • bjssp

    @zth:

    If there’s one argument in its favor, it’s that TNN isn’t a horribly bad show. Some episodes have been pretty good, I’d say, although it’s been a while since I watched. But can it grow into a better show?

    So let me revise my comment: one argument in its favor, were it a low rated but critically adored show, would be the quality. If that were the case, it’d probably make a decent enough pairing with the new MJF show. As it stands, though, its kind of…mediocre. And maybe it’s me, but many of NBC’s pilots sound pretty good. With that in mind, why take a chance? Why not just start fresh?

  • Melissa

    @Ultima

    So when the show jumped to a 6.2 after three weeks below that level (including a 5.4 the previous week), was that just a bunch of people who DVR’d Super Bowl Sunday and took a month to finally watch it and then got hooked on The Voice?

    No, that was a bunch of people tuning into the first Battle Rounds, and then ditching the show in subsequent weeks.

    I’m sorry, but it’s ridiculous to think that the Super Bowl is responsible for inflating two months worth of ratings.

    A sizable boost from the Super Bowl is not unheard of. The Voice was exposed to tons of people after the Super Bowl, and due to that, many of them sticked around until they became disinterested. Once the ratings stabilized, The Voice found itself at about the same level as the previous season. The real growth of the core audience did not occur until season three.

    Effective promotion by the network as well as buzz from third party entertainment magazines/shows/sites gets people watching a show too. That doesn’t disqualify ratings, so premiering after the Super Bowl doesn’t either. It’s the same thing.

    Sorry, but it’s ridiculous to think that “effective promotion” can elevate ratings to significantly higher levels than the majority of the previous season. The high ratings were a result of new viewers that watched after the Super Bowl, sticked around for a little over a month, and then ditched the show during the Battle Rounds.

  • zth

    @bjssp:

    That’s what I’m saying too. NBC has a lot of interesting sitcom pilots.

  • STEVE

    Cancel god awful Whitney and give The New Normal a 2nd season NBC!

  • bjssp

    @Ultima:

    Not necessarily. Given that pretty much nothing worked on NBC last year (2011-2012) and that it’s big debut show Smash had a solid downward trajectory, as did much of everything else on television at that point and even now, where it starts might be key. If it started at a 3.5, would it be at a 2.0? Possibly. In other words, the more people that get hooked at the beginning, the more they can shed to some natural plateau and still be respectable. That’s one theory, anyway.

    And in any event, it’s up from where it was in the fall. It’s not at all unreasonable to consider that when looking at the ratings. Plus, it’s ahead compared to most other things on television.

  • SG

    ABC needs to lengthen the DWTS season to give the needed boosts to Castle and Body of Proof. ABC should have given BOP a full season instead of just 13, it’s doing so much better than the final season of Private Practice did. NBC needs to do the same with The Voice to help Revolution, Go On & The New Normal. They really screwed up with Smash!

  • Dunce

    NBC wasted a valuable night on that loser sitcom New Normal I haven’t seen bleedage like that out of a lead-in since Happy Endings and Apt. 23 earlier this season. Like somebody said before Revolution and even last season Smash did a lot better than that. Pretty easy decision for NBC to just cancel that garbage.

  • Ultima

    @Tommy Mickens
    What’s the least number they may renew? What’s the most they may renew?

    If they have four hours of sitcoms, they would probably renew four. I wouldn’t really view this as cutting back on sitcom hours (they never did air the fifth hour last fall).

    If they have three hours of sitocms, they would probably renew two (maybe three). This is what I think will happen.

    If they have only two hours of sitcoms, then it could be only Parks & Rec. I doubt they clean house, but it is a possiblity.

    For some reason, it’s become the *standard* for tv articles that only the total viewers are noted for episodes

    The pages for reality competitions have both viewership and A18-49 demo information, but maybe scripted shows are different.

    In any case, I highly recommend avoiding Wikipedia for ratings information. Most people on there don’t even know the difference between households and viewers, it’s just a disaster. :(

    Betty White also had a very different viewing audience

    Based on what? I doubt you actually know the share of the Betty White audience that watched Go On.

    which is why the other shows both sank after it.

    No, they sank because The Voice gets 3s and 4s and Betty White got 1s.

    Go On had a much higher retention out of Betty White than it did out of The Voice. Arguably, it is more compatible with Off Their Rockers than it is with The Voice; it just so happens that The Voice has much higher ratings.

    The whole point is that Go On and The New Normal never found an audience – they’re completely dependant on their lead-in. Otherwise, it wouldn’t matter that Off Their Rockers wasn’t so hot, because they would grow out of it and hold their audience week to week instead of cratering when people got bored of Betty White.

    Why then, did NBC put the last three New Normals on in its BEST primetime real estate?

    They didn’t have any more Ready for Love? If they had another four hours of that show (or had more flexability available for AGT), then Ready for Love probably would have premired last week like they wanted it to.

    And not only that, for its last two, it even took Go On off the schedule so that TNN could air right after?

    Go On isn’t off the schedule. They moved it to Thursday nights after The Office. The reason it was move was most likely to both see if it has any potential left as well as give Hannibal a decent lead-in. I actually think the former is the primary reason, because they could have just moved Parks & Rec to 9:30 (which they are doing after Go On finishes).

  • zth

    @SG:

    Why would ABC need to lengthen Dancing with The Stars when Castle is increasing from it in demo, AND given the fact that The Bachelor performs way better in its time slot.

    If any action is to be taken, ABC should reduce DWTS in favor of The Bachelor.

  • ABCDEF

    The Voice seems to work for now, and it’s doing an excellent job.

    However, for next season, I think that NBC should remove sitcoms from other nights and focus only on re-birth of Thursdays. With big promotional campaign during the summer, and with the MJF’s sitcom as an anchor (9:00pm), NBC can get back in the game here.

    Mondays and Tuesdays will stay for The Voice, and the rest filled with dramas. If Revolution holds over 2.0’s, then NBC should put it on Tuesday at 9:00pm and leave Parenthood at 10:00pm as it works here. Monday at 10:00pm after The Voice should be filled with the most promising new drama. Wednesday is a tough call, and I don’t know what to do here.

    If NBC does the right job, they could fight for 2nd next season, and maybe for 1st, if FOX continues to do terrible job (even with the Super Bowl next year).

  • Dunce

    @ Jeremy

    New Normal’s ratings have been a failure and you’re forgetting something the show is not owned by NBC like the sitcoms its going against to get that renewal. NBC can’t make any money off of it long-term so why would they keep this garbage that can’t even get a 2.5 behind The Voice?

  • Dunce

    Everybody pretty much knew this was happening but the late night battles will be real interesting especially once Letterman retires as it will be open season.

    I just want this move to assure that Jimmy Fallon will get a packaged deal to get Guys with Kids renewed. HA HA!

© 2014 Tribune Digital Ventures