Velocity Garners Stellar Ratings in First Quarter of 2013

Categories: Network TV Press Releases

Written By

April 3rd, 2013

Velocity-Network-Logo-1

via press release:

VELOCITY CRUSHES RATINGS RECORDS IN 1Q2013
--The First Network for Upscale Men Kicks Off 2013 with Best Quarter and Best Month in Its History--
(Silver Spring, Md.)— Velocity, the first network for the upscale male audience, started the year off with a bang, as the network recorded its BEST QUARTER EVER in 1Q13 for Prime rating and delivery across HH, P/M25-54 and P/M18-49. The quarterly performance was punctuated by March, which was Velocity’s BEST MONTH EVER for Prime rating and delivery among HH, P/M25-54 and P/M18-49. Competitively, Velocity climbed 22 positions in the cable rankings for M25-54 delivery in March, outpacing competing networks including IFC, G4, NFL Network, Golf Channel, and The Weather Channel.
The quarter and month were anchored by the network’s “Best of Velocity” week (3/18/13-3/24/13), the highest-performing week ever in Prime among all demo targets for ratings and delivery including P/M25-54, P/M18-49, P/M18-34, all persons (P2+), adults (P18+), and men (M18+). The week was also the highest delivering week of all time for Households.
1Q13 vs. 1Q12: PRIME DELIVERY
HH +44% (91 vs. 63)
P25-54 +54% (60 vs. 39)
M25-54 +62% (47 vs. 29)
P18-49 +53% (52 vs. 34)
M18-49 +60% (40 vs. 25)
P18-34 +31% (17 vs. 13)
M18-34 +33% (12 vs. 9)
P2+ +44% (121 vs. 84)
P18+ +42% (112 vs. 79)
M18+ +45% (87 vs. 60)
About Velocity:
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the upscale men's cable network that provides thrilling HD programming for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience. Its series and specials represent the best of the adventure, travel, automotive, and sports and leisure genres. Formerly HD Theater, the fully HD network is available in more than 40 million homes. For more information on Velocity, please visit Velocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter @VelocityTV1
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company, reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.disc
 
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