ABC’s ‘Jimmy Kimmel Live’ Attracts its Biggest Audience in 9 Weeks
via press note:
During the week of March 25, 2013, ABC’s Jimmy Kimmel Live grew its overall audience over the prior week for the 2nd straight week to hit a 9-week high in Total Viewers – best since w/o 1/21/13. JKL also saw enormous gains over its performance on the same week last year of 41% in Total Viewers and 38% among Adults 18-49, growing year to year in each week since moving to 11:35pm.
- · Thursday’s airing of JKL (on 3/28/13) was the week’s #1 telecast in late-night in Adults 18-49. On that day, JKL defeated NBC’s The Tonight Show with Jay Leno head-to-head in the hour by 21% among young adults.
- · ABC’s Jimmy Kimmel Live ranked as the #2 talk show in late-night for the week in Adults 18-49, pacing within 100,000 Adult 18-49 viewers from NBC’s The Tonight Show, which had the benefit of a shorter 4-day week with all original telecasts.
- · Despite airing a repeat telecast on Friday (versus a 4-day average of originals for Tonight Show), JKL stood just 9,000 Adult 18-34 viewers from NBC’s The Tonight Show during the week.
- · ABC’s JKL outdelivered CBS’ The Late Show with David Letterman by 6% in Adults 18-49 and 6% in Adults 18-34, leading the CBS program in the latter demo in 11 of the 12 weeks since its 11:35pm move.