‘Guy Code’ and ‘Mac Miller and the Most Dope Family’ Deliver Record Ratings for MTV2
via press release:
“GUY CODE” AND “MAC MILLER AND THE MOST DOPE FAMILY” DELIVER RECORD SEASONS FOR MTV2
NEW SERIES “NITRO CIRCUS LIVE” TO PREMIERE ON TUESDAY, APRIL 9 AT 11:00 PM ET/PT ON MTV2
NEW YORK, NY (April 4, 2013) – MTV2 continued to shatter ratings records on Tuesday night with “MTV2’s Guy Code” closing out its third season as the network’s #1 rated series, and new series “Mac Miller and the Most Dope Family” delivering the highest rated original debut season ever on MTV2.
Next up, the network will premiere the high-flying, dare-devil second season of “Nitro Circus Live” with 17-time X Games medalist Travis Pastrana on Tuesday, April 9 at 11:00 p.m. ET/PT. To view the official season two trailer of “Nitro Circus Live,” click here (embed code below).
The “Guy Code” finale, which featured a special break-in of “Guy Code” spin-off and new series “Girl Code” that will premiere on Tuesday, April 23 on MTV, notched a +22 percent increase among M12-34 versus the season two average (.60 vs. .49) and a +15 percent increase versus the second two average among P2+ total viewers (339,000 vs. 296,000). Throughout the season, “Guy Code” ranked #1 in its time period among Male Teens for original cable series premieres and #3 among M12-34.
“Mac Miller and the Most Dope Family” continued its ratings run throughout the first season, improving its time period average by +13 percent among M18-24 (.69 vs. .61) and +19 percent among P2+ total viewers (299,000 vs. 252,000). During the season, the show ranked #1 in its time period among Male Teens for original cable series premieres and #3 among P12-34.
“Nitro Circus Live” season two will pick up where the first season left off with the Nitro crew doing their best to outdo each other with one trick crazier than the next, only this time throughout all of Europe.
MTV2 targets young men with smart, funny and relevant content, including comedic, music and action-oriented original programming such as “Guy Code,” “Mac Miller and The Most Dope Family,” “Nitro Circus Live,” “The DUB Magazine Project,” ‘Hip Hop Squares,” the weekly hip hop show “The Week in Jams,” and the return of “Nick Cannon Presents Wild ‘N Out” in 2013.
Source: Nielsen; Live +SD data.
Available in approximately 80 million homes MTV2 is man’s best friend. Since its launch in 1996, the network has reflected the subversive interests and behaviors of young men with a compelling and diverse programming line-up inspired by ordinary guys who do extraordinary things. MTV2 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.