'Hannibal' Receives Social Media Boost With Innovative Facebook, Tumblr Apps

Categories: Network TV Press Releases

Written By

April 4th, 2013

Hannibal

via press release:

Hannibal’ RECEIVES SOCIAL MEDIA BOOST

WITH INNOVATIVE FACEBOOK, TUMBLR APPS

Fans Allowed to Feast on Games, Interviews as New NBC Drama Takes Inside Look at Notorious Dr. Lecter

UNIVERSAL CITY, Calif. — April 4, 2013 — NBC is upping its social media support for “Hannibal” with both a Facebook and Tumblr application connects the series closer to its passionate fan base.

Premiering April 4 (10-11 p.m. ET), “Hannibal” is based on the characters from the book "Red Dragon" by Thomas Harris and was developed for television by Bryan Fuller (“Pushing Daisies”), who also serves as writer and executive producer.

Titled “Hannibal’s Friendly Feast,” Facebook invites its users to the home of the diabolical Dr. Hannibal Lecter to find out what’s on the menu. The app allows users to select three friends, after which a custom menu is generated. The friends then are placed as the appetizers and the entrée on the menu, along with customized descriptions. The original user soon realizes they are the meal’s dessert. Participants will be able to share their menus on their Facebook feeds and invite others to participate. Visit the app here: www.HannibalsFriendlyFeast.com

NBC has also launched design-friendly and innovative Tumblrs for “HANNIBAL” that include conversations with the cast and crew. Working with industry leader Heavenspot, Tumblr’s first post is a chat with executive producer Martha De Laurentiis, who shares tales from her three-decade history with the franchise.

The series stars Hugh Dancy (“The Big C”) as a criminal profiler who is haunted by his ability to see into the minds of serial killers, and Mads Mikkelsen (“Casino Royale”) as the treacherous Dr. HANNIBAL Lecter. Laurence Fishburne (“Man of Steel”) portrays Jack Crawford, the head of the FBI’s Behavioral Science Unit that desperately needs Will to break tough cases.

HANNIBAL” is produced by Gaumont International Television in association with Sony Pictures Television Networks.

 
  • erwanfromfrance

    Great ! Maybe it will impact goodly the ratings, I hope it starts at 2.0% and maintain above 1.5%, NBC needs another hit besides The Voice and revolution.

  • ToXiX

    I have a feeling that this show is going to surprise in the ratings.

    I’m not watching the premiere and don’t plan on watching the series, I’m not a fan but I believe this show will shock you on tomorrow’s read.

  • PurpleDrazi

    No matter what happens they can’t say NBC didn’t support this show. I have seen ADs for this EVERYWHERE! They even ran a few during The Walking Dead (which you know wasn’t cheap.)

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