Late Night TV Ratings For March 25-29, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 4th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FIRST QUARTER OF 2013

 

 

JAY AND JIMMY TOP CBS’S ‘Late Show’ AND ‘LATE Late Show’ RESPECTIVELY IN EVERY KEY MEASURE AND JIMMY ALSO TOPS ‘Nightline’ HEAD TO HEAD IN ALL KEY CATEGORIES

 

‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS AND ‘Late Show’ EARNS ITS BIGGEST FIRST-QUARTER ADVANTAGE OVER ‘LATE LATE SHOW’ IN FOUR YEARS

 

JIMMY JUMPS VS. THE YEAR-AGO QUARTER BY 17 PERCENT IN 18-34

 

JAY DELIVERS HIS BIGGEST WEEKLONG AUDIENCE IN EIGHT WEEKS

 

UNIVERSAL CITY, Calif. – April 4, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the first quarter of 2013 versus their ABC and CBS time-period competition in viewers 18-49 and total viewers.

 

"Tonight" and "Late Night" delivered bigger audiences than CBS's "Late Show" and "Late Late Show" respectively in all key ratings measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy also won his head-to-head half-hour versus ABC's "Nightline" in all of those key ratings categories.

 

For the first quarter of 2013, "Tonight" stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54 while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

"Tonight's" 17 percent advantage over "Late Show" is its biggest for a first quarter in three years and Jimmy Fallon's 30 percent margin over "Late Late Show" is "Late Night's" biggest for a first quarter in four years

 

Facing ABC's revamped lineup for 12 weeks of the quarter, Jay topped "Jimmy Kimmel Live" in 18-49 viewers for 10 of 12 weeks in viewers 18-49 and 12 of 12 weeks in total viewers, while Jimmy Fallon out-delivered "Nightline" in their head-to-head half-hour during 12 of 12 weeks in 18-49 and 9 of 12 weeks in total viewers.

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 17 percent (1.018 million vs. 871,000), improving on last year's advantage of 4 percent. Jay also generated a 25-54 advantage for the first quarter of 10 percent (1.318 million vs. 1.199 million), up from the year-ago 4 percent, and stretched his 18-34 lead to 16 percent (323,000 vs. 278,000), up from last year’s 13 percent. Jay's total-viewer margin for the quarter was 16 percent (3.562 million vs. 3.074 million), equaling his advantage for the first quarter of 2012.

 

Jimmy Fallon generated a 30 percent lead over "Late Late Show" for the first quarter in viewers 18-49 (684,000 vs. 525,000), up from 17 percent for the year-ago quarter; prevailed in viewers 18-34 by 64 percent (301,000 vs. 184,000), up from the year-ago 37 percent; and led in viewers 25-54 by a 15 percent advantage (789,000 vs. 686,000), up from last year's 13 percent.

 

Jimmy enjoyed a breakthrough quarter in adults 18-34, growing versus the year-ago first quarter by 17 percent (to 301,000 viewers vs. 258,000). It was his biggest quarterly audience of 18-34-year-olds in more than a year, since averaging a slightly higher 302,000 for the fourth quarter of 2011. In the 18-34 demo, Jimmy out-delivered CBS's "Late Show with David Letterman" (301,000 vs. 278,000), despite Letterman's earlier start time.

 

The quarter ended with the week of March 25-29, during which Jay out-delivered "Late Show" and "Kimmel" in all key ratings categories and Jimmy Fallon also prevailed over "Late Late Show" and "Nightline" during their head-to-head half-hour in every key measure. For the week, "Tonight" delivered its biggest average audience (3.541 million) in eight weeks (since the week of January 28-February 1). Note that CBS excluded all Thursday and Friday telecasts last week due to basketball overruns and NBC excluded its Friday telecasts due to the Good Friday holiday. Also, Friday's "Kimmel" was an encore.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 19 weeks in a row and topped "Kimmel" for 10 of their 12 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 23 weeks in a row and "Kimmel" for 12 of 12 weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 24 of the last 25 weeks and prevailed in total viewers for 21 of the last 23 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 12 weeks in a row in viewers 18-49 and eight of the last nine weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and First Quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share*

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3*

 

CBS “Late Late Show,” 0.4/2 *

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers*

 

CBS “Late Show,” 2.7 million viewers*

 

ABC “Kimmel,” 2.6 million viewers*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers*

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Friday's NBC programming is excluded due to the Good Friday holiday and Friday's "Kimmel" was an encore.

 

FIRST QUARTER 2013

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF MARCH 25-29

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

*** Thursday's "Conan" was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 
  • Doug

    Headline: ‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS

    OH! So THAT’S why they’re getting rid of Jay Leno! Makes TOTAL sense now….

    /s

  • Gary Middleton

    “”Tonight’s” 17 percent advantage over “Late Show” is its biggest for a first quarter in three years”

    Is this very strong evidence that JKL cut into Dave’s business?

  • GARebelman

    At this rate, Les Moonves will be making “The call” sooner rather than later.

  • hahaNBC

    NBC. LOL!

  • jcfreder

    Not sure Les needs to make the call. Soon, one Jimmy will be eating into the other Jimmy’s audience. Dave may not win 18-49 (although he was doing that vs. Conan toward the end) but there is a strong chance he wins in overall viewers, which should be a pretty nice sendoff whenever he does retire.

  • Gary Middleton

    btw, last week Jay and Dave had almost identical 10 pm lead-in ratings for the nights included in the weeklies. The Leno demo win was roughly .76 to .65.

  • Gary Middleton

    And Kimmel continues to rule Thursdays. His 0.9 was the highest rated late night hour of the week.

  • Nick

    Congrats to Kimmel. I guess when you’re getting a 0.7 in the demo and coming in last place in total viewers, you gotta hold onto everything you can.

    So 9-week total viewers high and over 1 million viewers in the 18-49 demo. I just can’t help but laugh at this. Why is NBC even bothering with these press releases anymore? Do they really want readers to know just how much Leno is winning by?

  • Gary Middleton

    “over 1 million viewers in the 18-49 demo”

    I hadn’t noticed that, thanks Nick. So a non-rounded 0.8 in the quarter of Smash, Rock Center, SVU rerun, and Deception.

    I get why NBC is firing Leno, but it’s still a remarkable thing. “Last place network cancels first place show” is such an interesting sentence to me.

  • GARebelman

    If yall want a real laugh, check out the Comedy Central press release. I love how they come up with their numbers

  • GARebelman

    I finally caught the bit with Dave talking about Jay and the top 10. Strange seeing a turn of face going from negative to positive. Didn’t see that one coming.

  • Ann

    Both Howard Stern and Dave are close in age to Jay. They must be feeling vulnerable to the blatant ageism discrimination that has pushed Jay out. Being #1 doesn’t trump that anymore so no one’s safe.

  • Max Vrany

    This is the part of the show where we remind you that winning != money making/sucess.

  • Max Vrany

    That’s “success”.

  • Adam

    I really doubt Dave’s going to do it much longer.

  • Ann

    Interesting article

    “CBS has long been remarkably calm amid other networks fretting over their late-night lineup. NBC has, in the words of Time’s James Poniewozik, “a neurosis around The Tonight Show … so afraid of losing its dominance, so bent on controlling everything and heading off any potential competitor, that it’s driven to overwrought 3-D chess moves that bring about the very disasters they’re meant to avoid.” While CBS has ambled along, seemingly content with having a solid No. 2 show, its insiders all amused by NBC struggling to overthrow its own popular host.

    You could argue renewing Letterman for another round makes more sense than joining ABC and NBC in the next-gen scramble. There’s a good chance that all CBS needs to do to have the top-rated late-night show is wait. We’ve seen when Kimmel and, briefly, Conan O’Brien, were moved from 12:30 p.m. to an earlier slot, they enjoy a significant gain in viewership — Conan climbed 25 percent; Kimmel jumped 40 percent. But Fallon, who currently averages a 0.5 rating in the demo, would need to jump 60 percent to match Leno’s current number and beat Letterman. That’s not very likely. “In the short run, this is going to stack up pretty well for Dave,” says one late-night insider. “You have the two other guys who will have to slug it out for the younger audience, while Dave can greet Leno’s viewers with open arms.”

    insidetv dot ew dot com/2013/04/04/is-david-letterman-next/

  • Gary Middleton

    “Strange seeing a turn of face going from negative to positive. Didn’t see that one coming.”

    GAR, I think this type of loss-of-thread (we’ve seen it a few times in recent years) is one of the reasons Dave has struggled so badly despite his network’s dominating strength.

    His speeches from the desk, once riveting, are missing the mark. Like Roy Halladay losing command of the strike zone.

    The notable thing about Dave’s remarks last night for me wasn’t that he was pro-Jay. It’s that his remarks came off extremely dull. Reason is the loss-of-thread. Basic storytelling: you can have an episode of Happy Days where Fonzie suddenly hates motorcycles, but you have to show the audience why.

  • Gary Middleton

    OK, Ann, did I miss the most obvious self-interested reason for Dave’s detente? That he is campaigning to inherit Jay’s viewers?

  • Gary Middleton

    Conan rolls back-to-back .6s.

  • Him

    Guys, this isn’t the first time that Dave stands up for Jay after Leno just lost his show… Check out this interview from 2008:

    ““Unless I’m misunderstanding something, I don’t know why, after the job Jay has done for them, why they would relinquish that,” Mr. Letterman said in the interview. “I guess they thought it was a less messy way to handle what happened to me at NBC. I don’t know.””

    www dot nytimes dot com/2008/09/03/arts/television/03lett dot html

    As far as I remember, Dave only really started taking shots at Jay once the talk that he would take the show back began.

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