Late Night TV Ratings For March 25-29, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 4th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FIRST QUARTER OF 2013

 

 

JAY AND JIMMY TOP CBS’S ‘Late Show’ AND ‘LATE Late Show’ RESPECTIVELY IN EVERY KEY MEASURE AND JIMMY ALSO TOPS ‘Nightline’ HEAD TO HEAD IN ALL KEY CATEGORIES

 

‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS AND ‘Late Show’ EARNS ITS BIGGEST FIRST-QUARTER ADVANTAGE OVER ‘LATE Late Show’ IN FOUR YEARS

 

JIMMY JUMPS VS. THE YEAR-AGO QUARTER BY 17 PERCENT IN 18-34

 

JAY DELIVERS HIS BIGGEST WEEKLONG AUDIENCE IN EIGHT WEEKS

 

UNIVERSAL CITY, Calif. – April 4, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the first quarter of 2013 versus their ABC and CBS time-period competition in viewers 18-49 and total viewers.

 

"Tonight" and "Late Night" delivered bigger audiences than CBS's "Late Show" and "Late Late Show" respectively in all key ratings measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy also won his head-to-head half-hour versus ABC's "Nightline" in all of those key ratings categories.

 

For the first quarter of 2013, "Tonight" stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54 while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

"Tonight's" 17 percent advantage over "Late Show" is its biggest for a first quarter in three years and Jimmy Fallon's 30 percent margin over "Late Late Show" is "Late Night's" biggest for a first quarter in four years

 

Facing ABC's revamped lineup for 12 weeks of the quarter, Jay topped "Jimmy Kimmel Live" in 18-49 viewers for 10 of 12 weeks in viewers 18-49 and 12 of 12 weeks in total viewers, while Jimmy Fallon out-delivered "Nightline" in their head-to-head half-hour during 12 of 12 weeks in 18-49 and 9 of 12 weeks in total viewers.

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 17 percent (1.018 million vs. 871,000), improving on last year's advantage of 4 percent. Jay also generated a 25-54 advantage for the first quarter of 10 percent (1.318 million vs. 1.199 million), up from the year-ago 4 percent, and stretched his 18-34 lead to 16 percent (323,000 vs. 278,000), up from last year’s 13 percent. Jay's total-viewer margin for the quarter was 16 percent (3.562 million vs. 3.074 million), equaling his advantage for the first quarter of 2012.

 

Jimmy Fallon generated a 30 percent lead over "Late Late Show" for the first quarter in viewers 18-49 (684,000 vs. 525,000), up from 17 percent for the year-ago quarter; prevailed in viewers 18-34 by 64 percent (301,000 vs. 184,000), up from the year-ago 37 percent; and led in viewers 25-54 by a 15 percent advantage (789,000 vs. 686,000), up from last year's 13 percent.

 

Jimmy enjoyed a breakthrough quarter in adults 18-34, growing versus the year-ago first quarter by 17 percent (to 301,000 viewers vs. 258,000). It was his biggest quarterly audience of 18-34-year-olds in more than a year, since averaging a slightly higher 302,000 for the fourth quarter of 2011. In the 18-34 demo, Jimmy out-delivered CBS's "Late Show with David Letterman" (301,000 vs. 278,000), despite Letterman's earlier start time.

 

The quarter ended with the week of March 25-29, during which Jay out-delivered "Late Show" and "Kimmel" in all key ratings categories and Jimmy Fallon also prevailed over "Late Late Show" and "Nightline" during their head-to-head half-hour in every key measure. For the week, "Tonight" delivered its biggest average audience (3.541 million) in eight weeks (since the week of January 28-February 1). Note that CBS excluded all Thursday and Friday telecasts last week due to basketball overruns and NBC excluded its Friday telecasts due to the Good Friday holiday. Also, Friday's "Kimmel" was an encore.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 19 weeks in a row and topped "Kimmel" for 10 of their 12 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 23 weeks in a row and "Kimmel" for 12 of 12 weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 24 of the last 25 weeks and prevailed in total viewers for 21 of the last 23 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 12 weeks in a row in viewers 18-49 and eight of the last nine weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and First Quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share*

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3*

 

CBS “Late Late Show,” 0.4/2 *

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers*

 

CBS “Late Show,” 2.7 million viewers*

 

ABC “Kimmel,” 2.6 million viewers*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers*

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Friday's NBC programming is excluded due to the Good Friday holiday and Friday's "Kimmel" was an encore.

 

FIRST QUARTER 2013

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF MARCH 25-29

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

*** Thursday's "Conan" was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 
  • jcfreder

    @Nick – after reading your comment I checked the interview out and am surprised you are so negative, or that “people” are bashing Dave.

    This is the kind of thing Letterman is masterful at (and Leno benefited from in the past as well – remember the Hugh Grant “What the hell were you thinking?” interview). Anybody who thinks the Lohan interview was a grilling have never seen Dave interview someone he actually doesn’t like. It was awkward in parts, but Dave didn’t do anything particularly rude; and let’s face it, NOBODY goes on Letterman not expecting to get needled, particularly people whose careers at this point amount to professional tabloid subject. The gravitas that Dave brings to any kind of interview that is not just movie-plugging is one of his major advantages over Fallon at this point.

  • Aaron

    An Alec Baldwin talk show would certainly be interesting. I thought he wanted to get in politics though?

  • Badlands

    Nick – Who is bashing Letterman over the Lohan interview? I’ve heard and read mostly positives about it. I don’t think any late night host does an interview like that nearly as well. It’s hard to balance humor, tough questions and empathy.

  • Gary Middleton

    I’m with JC and Badlands on this. Dave stickhandled through that Lohan thing well. He reached back for the fastball and it was there. And she helped underscore the reality with her reaction line “this wasn’t discussed in the pre-interview”.

    But Dave does have a problem vs. pre-2009-scandal when she says “be a father figure”. The gravitas JC cites is real, but forever compromised in these exchanges with much younger women.

  • Gary Middleton

    With a 2-show week including a high profile interview, Dave has a good shot at technically winning this week in some if not all categories.

  • Gary Middleton

    “How can this report possibly be true? What in the world is NBC thinking? What happened to appealling to the youth?”

    I guess what happens between 1:30 and 2 a.m. isn’t all that important.

    NBC’s infatuation with all things 30 Rock continues.

  • Gary Middleton

    I wonder how much of this is potential cost savings. If NBC’s entire late night lineup- including SNL- consists of Broadway Video productions shot at 30 Rock, that might offer a lot of efficiencies.

  • Ann

    Apparently Lorne Michaels now owns all of NBC late night.

    “It would be interesting whether Lorne Michaels, who was behind turning Baldwin into SNL’s top host and bringing him to primetime with 30 Rock, would also be involved in the actor’s potential foray into the late-night talk show circus.”

    Deadline

  • Ann

    “I wonder how much of this is potential cost savings. If NBC’s entire late night lineup- including SNL- consists of Broadway Video productions shot at 30 Rock, that might offer a lot of efficiencies.”

    Also taking advantage of the New York tax credit no doubt.

  • Nick

    The Twitter was reaction was overwhelming negative against Dave last night, and I’ve been reading negative opinions all day on different websites and forums. So many people defending Lohan here, who, which I will agree with, was completely polite, level-headed, sincere, and doing her best to get through the cynicism and snarky interview given by Letterman.

  • Gary Middleton

    “Also taking advantage of the New York tax credit no doubt.”

    For much of that, absolutely. I don’t think a 1:30 a.m. Baldwin show is likely to qualify.

  • Ann

    “For much of that, absolutely. I don’t think a 1:30 a.m. Baldwin show is likely to qualify.”

    Oh, I have a feeling NBC would make it qualify if possible. It would mean I think that it would be Baldwin taking over “Last Call” instead of an entirely new show. I’ve read that Daly gets $40K per episode, so you can be sure Baldwin would get a lot more. 200 seats isn’t very big. It’s doable IMO.

    “The Daily News reports that the state, which is in the process of finalizing its proposed budget, is customizing a tax credit that would seemingly directly target The Tonight Show. Financial incentives would be offered to the producers of “a talk or variety program that filmed at least five seasons outside the state prior to its first relocated season in New York,” which is recorded in front of a studio audience of more than 200 people and has a production budget of at least $30 million.”

    THR

  • Gary Middleton

    There is no way a half-hour show at 1:30 a.m. show can have a $30 million budget.

  • Nick

    Carson Daly gets $40,000 an episode? More than I thought. But I guess his show is in repeats quite a lot, and his budget has to be next to nothing. And his target audience is really easy to measure, thus making advertisement placement easy. He just got renewed, I doubt NBC would just throw him to the curb. I also doubt NBC would put a show hosted by Alec Baldwin on at 1:30am.

  • Nick

    If the lineup would be Jimmy Fallon-Alec Baldwin-Carson Daly, it’s clear they’re trying to go for a very slick, very hip lineup. Alec is 55 years old, but there’s no doubt he’s a lot “cooler” than Jay Leno.

  • Ann

    @Gary

    “There is no way a half-hour show at 1:30 a.m. show can have a $30 million budget.”

    How much does one cost?

    $30,000,000/5 days/48 weeks (est.) = $125,000 per episode

    Daly’s salary = $40K per episode. Baldwin is likely to get more.

  • Ann

    @Nick

    I don’t know if that’s the up to date salary for Daly. That’s just what I found. I can’t find the production costs for the show.

  • Ann

    @Nick

    Baldwin definitely has his caustic side. He has quite a temper in his private life.

  • Ann

    “I doubt NBC would just throw him to the curb.”

    Yes, NBC wouldn’t renew someone then throw him to the curb. Funny :)

    Daly still has “The Voice”.

  • http://tvbythenumbers.com Bill Gorman

    “$30,000,000/5 days/48 weeks (est.) = $125,000 per episode

    Daly’s salary = $40K per episode. Baldwin is likely to get more.”

    I find it hard to believe that Carson Daly is being paid $9.6m/year. Care to provide a reputable source?

    Just the URL without the http://, and it will appear in the comment.

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