Late Night TV Ratings For March 25-29, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 4th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FIRST QUARTER OF 2013

 

 

JAY AND JIMMY TOP CBS’S ‘Late Show’ AND ‘LATE Late Show’ RESPECTIVELY IN EVERY KEY MEASURE AND JIMMY ALSO TOPS ‘Nightline’ HEAD TO HEAD IN ALL KEY CATEGORIES

 

‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS AND ‘Late Show’ EARNS ITS BIGGEST FIRST-QUARTER ADVANTAGE OVER ‘LATE Late Show’ IN FOUR YEARS

 

JIMMY JUMPS VS. THE YEAR-AGO QUARTER BY 17 PERCENT IN 18-34

 

JAY DELIVERS HIS BIGGEST WEEKLONG AUDIENCE IN EIGHT WEEKS

 

UNIVERSAL CITY, Calif. – April 4, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the first quarter of 2013 versus their ABC and CBS time-period competition in viewers 18-49 and total viewers.

 

"Tonight" and "Late Night" delivered bigger audiences than CBS's "Late Show" and "Late Late Show" respectively in all key ratings measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy also won his head-to-head half-hour versus ABC's "Nightline" in all of those key ratings categories.

 

For the first quarter of 2013, "Tonight" stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54 while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

"Tonight's" 17 percent advantage over "Late Show" is its biggest for a first quarter in three years and Jimmy Fallon's 30 percent margin over "Late Late Show" is "Late Night's" biggest for a first quarter in four years

 

Facing ABC's revamped lineup for 12 weeks of the quarter, Jay topped "Jimmy Kimmel Live" in 18-49 viewers for 10 of 12 weeks in viewers 18-49 and 12 of 12 weeks in total viewers, while Jimmy Fallon out-delivered "Nightline" in their head-to-head half-hour during 12 of 12 weeks in 18-49 and 9 of 12 weeks in total viewers.

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 17 percent (1.018 million vs. 871,000), improving on last year's advantage of 4 percent. Jay also generated a 25-54 advantage for the first quarter of 10 percent (1.318 million vs. 1.199 million), up from the year-ago 4 percent, and stretched his 18-34 lead to 16 percent (323,000 vs. 278,000), up from last year’s 13 percent. Jay's total-viewer margin for the quarter was 16 percent (3.562 million vs. 3.074 million), equaling his advantage for the first quarter of 2012.

 

Jimmy Fallon generated a 30 percent lead over "Late Late Show" for the first quarter in viewers 18-49 (684,000 vs. 525,000), up from 17 percent for the year-ago quarter; prevailed in viewers 18-34 by 64 percent (301,000 vs. 184,000), up from the year-ago 37 percent; and led in viewers 25-54 by a 15 percent advantage (789,000 vs. 686,000), up from last year's 13 percent.

 

Jimmy enjoyed a breakthrough quarter in adults 18-34, growing versus the year-ago first quarter by 17 percent (to 301,000 viewers vs. 258,000). It was his biggest quarterly audience of 18-34-year-olds in more than a year, since averaging a slightly higher 302,000 for the fourth quarter of 2011. In the 18-34 demo, Jimmy out-delivered CBS's "Late Show with David Letterman" (301,000 vs. 278,000), despite Letterman's earlier start time.

 

The quarter ended with the week of March 25-29, during which Jay out-delivered "Late Show" and "Kimmel" in all key ratings categories and Jimmy Fallon also prevailed over "Late Late Show" and "Nightline" during their head-to-head half-hour in every key measure. For the week, "Tonight" delivered its biggest average audience (3.541 million) in eight weeks (since the week of January 28-February 1). Note that CBS excluded all Thursday and Friday telecasts last week due to basketball overruns and NBC excluded its Friday telecasts due to the Good Friday holiday. Also, Friday's "Kimmel" was an encore.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 19 weeks in a row and topped "Kimmel" for 10 of their 12 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 23 weeks in a row and "Kimmel" for 12 of 12 weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 24 of the last 25 weeks and prevailed in total viewers for 21 of the last 23 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 12 weeks in a row in viewers 18-49 and eight of the last nine weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and First Quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share*

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3*

 

CBS “Late Late Show,” 0.4/2 *

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers*

 

CBS “Late Show,” 2.7 million viewers*

 

ABC “Kimmel,” 2.6 million viewers*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers*

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Friday's NBC programming is excluded due to the Good Friday holiday and Friday's "Kimmel" was an encore.

 

FIRST QUARTER 2013

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF MARCH 25-29

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

*** Thursday's "Conan" was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 
  • Ann

    @Gary

    “OK, Ann, did I miss the most obvious self-interested reason for Dave’s detente? That he is campaigning to inherit Jay’s viewers?”

    LOL. Who knows?

    I did think he did try to make Fallon look bad in subtle ways by referring to Jay being “pushed out” (his words) and implying that NBC was making a mistake.

  • Gary Middleton

    Him, it’s a great find, but I can’t recall any kind remarks about Jay on Late Show. I can recall years of sporadic shots at Jay for being lowest-common-denominator trash. So when Dave stepped it up in 2010 to all-out assault on Jay’s character, it easily tracked.

    Once you’ve gone *there*…’this is the Jay I’ve known all along and he’s a terrible person’…then congratulating him on his run without any connecting tissue lands incoherently. Like suddenly and seriously saying “We should congratulate Kim Jong Il on a fine run.”

  • Ann

    Another interesting take from the same article:

    “For whatever it’s worth at this point, from poking around the Letterman camp and CBS, we’re not hearing of any desire to make a switch. One thing about Moonves’ strategy is that he has succeeded in prime-time by embracing older-skewing programming concepts — like crime shows and multi-camera sitcoms — rather than chasing younger viewers with the latest programming trends (CBS briefly had an experimental phase a few years ago, but nowadays the network would never have never greenlit Fox’s Terra Nova or NBC’s Smash). Slow and steady often wins the race for CBS.”

    So does Moonves have wisdom and perspective that the other network CEO’s don’t?

  • GARebelman

    CBS is cautious and NBC is reactionary. That about sums up that article. Of course CBS’s caution has worked more long term as of late than NBC being scared that Kimmel is going to dominate late night. Probably the most hilarious notion I’ve heard

  • Nick

    I still don’t understand why NBC thinks that Kimmel is (was) one day gong to miraculously steal Leno’s viewers. Kimmel’s move to 11:35 has had ZERO effect on Leno. You could make the case that it’s had an effect on Letterman, because Letterman has been treading some seriously low waters lately, but Leno is easily maintaining the same amount of viewers/demo he was before.

    It’s very confusing the relationship that Leno and Letterman I have. I tend to think that they both have tremendous respect for one another, and may actually have some sort of a friendship. Letterman has kept the jokes coming over the years, but lately it’s been “Leno is a great guy,” “Leno is the funniest guy I’ve ever know,” “I can’t believe Leno is getting screwed again.” You could say that Dave is doing this as a ploy, perhaps to get Jay on his show or reach out to him, but he’s softened ever since Jay got fired the first time.

  • Monikka

    Or maybe it’s something like this well-known phenomenon: “I’m allowed to complain about my family/husband/kids/boyfriend but if YOU talk trash about them or treat them badly, I’ll rush to their defense.” Letterman can complain about his old friend but someone treating Leno badly raises Letterman’s hackles.

  • Gary Middleton

    “Letterman can complain about his old friend but someone treating Leno badly raises Letterman’s hackles.”

    He sure didn’t seem to mind Kimmel doing it, and certainly tried to goad Conan into it. And he said several times that the 2010 period when everyone was doing it was “great fun”.

    Nick, I think it might be a case of the simplest explanation being the right one. When Jay was coming back to compete with Dave, he was a bad guy. Now Jay’s viewers will be up for grabs and he’s a good guy again. Maybe it’s just a coincidence that Dave’s sentiments consistently line up with his self-interest, but I wouldn’t bet on that with someone else’s money.

  • Ann

    @Gar
    “CBS is cautious and NBC is reactionary.”

    I think that’s true. Also another piece may be the added pressure of it being THE Tonight Show and the legacy that goes with it. That may be the answer as to why Dave can coast along being #2 with little to no flack from the critics, but the mere hint of the possibility that TTS with Jay might slip to #2 sometime in the future sends NBC into hysterics and critics sharpening their knives to carve up Jay.

  • Nick

    I just realized that if Seth Meyers gets Late Night, it will be the first time that an 11:35 host is younger than a 12:35 host.

    In that case, NBC better hope to god Seth (or whoever else gets the job) isn’t interesting in getting The Tonight Show anytime soon.

  • Badlands

    I find it odd that people who aren’t regular viewers of Letterman, and obviously have no idea what makes him tick, think there is some great mystery (or ulterior motives) to his comments.

    In 2010, Jay was basically stealing the show from the heir apparent, which was what Dave felt happened in 1993. This time, Jay is the one who is treated unfairly.

    It’s like when you’re mad at your little brother when he’s being a jerk, but stand up for him when he’s being picked on.

  • Gary Middleton

    “It’s like when you’re mad at your little brother when he’s being a jerk, but stand up for him when he’s being picked on.”

    Jay has been picked on constantly through his tenure. The only time Dave stands up happens to be when it’s in his own self interest.

  • Nick

    Leno is hilarious tonight. Now that he’s fired, it seems like he’s already begun to let loose.

  • Brad

    Howard felt for Conan O’Brien, the former heir to the throne, commending a recent segment with Seth Rogen: “But I taped it. Otherwise you forget about Conan. It’s somewhat sad when you tune in, actually. You feel bad for the guy.” Robin agreed: “You almost feel like no one’s watching but that audience he’s talking to, like nobody’s at home. Nobody talks about, ‘Are you going to do Conan?’ It’s not even a question anymore.’

    I feel the same way too sometimes.

  • Brad

    Do you guys think Conan is the biggest loser in late night? Obviously Carson Daly is last but Conan honestly has nothing going for him beyond the fact that he’s like the only original show on TBS. He has the worst ratings out of everyone. Maybe he’s one up on Ferguson but that’s about it.

  • GARebelman

    I don’t hear much about Conan anymore. I heard some stuff about the Atlanta shows but when he isn’t doing shows in another city, it’s as if he isn’t on TV.

    I agree Nick, he seems more loose. I did get a chuckle at the second guest when he said Jay should be on the Expendables and he commented that is what NBC thinks about him :)

  • Gary Middleton

    Brad, Chelsea Handler seems to be increasingly invisible on E!

    btw, Conan has strung together a pair of .6s. Hope springs eternal. And obviously if it ended tomorrow for Conan, and it won’t, it’s been a terrific run.

    I know it’s blasphemy, but I think if you take Andy Richter out of that mix the show becomes instantly more competitive.

  • Gary Middleton

    GAR, that 2nd guest is great! I’m looking up his name.

    Terry Crews. Holy cow he has charisma. I loved when he talked about getting drafted in the 11th round: “They don’t even have an 11th round anymore!”

    I’m very interested in how the booking will go in the final months. Will they have a lineup of people who want to do the show before he leaves, or will guests tend to favor other shows because it’s more important to foster relationships with shows that’ll exist after February?

  • Gary Middleton

    A guy whose opinion should be quite informed agrees with JC and disagrees with me: “I bet Jay does Letterman eventually. It would be fun for Jay and huge ratings for Dave.”

  • Nick

    Jay will do Dave. It’s inevitable.

    That expendable joke was great. And sadly not even a joke. The monologue was also spot on – the best I’ve seen in a long time. Great timing and delivery on every joke, and the jokes were actually funny tonight. The Rutgers coach spoof was also funny – and probably one of the more risky, unpredictable things he’s done in awhile. I’m liking this Jay a lot and hoping it gets even better. Also hoping he can get back to booking consistent A-listers . . . tonight’s lineup was perfect, so some more of that would be great.

  • kscottk11

    “I know it’s blasphemy, but I think if you take Andy Richter out of that mix the show becomes instantly more competitive.”

    Gary, same with Rickey Minor with Leno. If Leno parked a chair in Rickey’s spot, the chair would give Leno more to work with. Just getting rid of Rickey and how awkward he is, would give the show some new life.

    I also agree with you about Chelsea Handler. It’s a fun show to watch and it’s fun for her guests. I think she’s going to become a bigger player in late night.

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