Late Night TV Ratings For March 25-29, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 4th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FIRST QUARTER OF 2013

 

 

JAY AND JIMMY TOP CBS’S ‘Late Show’ AND ‘LATE Late Show’ RESPECTIVELY IN EVERY KEY MEASURE AND JIMMY ALSO TOPS ‘Nightline’ HEAD TO HEAD IN ALL KEY CATEGORIES

 

‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS AND ‘Late Show’ EARNS ITS BIGGEST FIRST-QUARTER ADVANTAGE OVER ‘LATE LATE SHOW’ IN FOUR YEARS

 

JIMMY JUMPS VS. THE YEAR-AGO QUARTER BY 17 PERCENT IN 18-34

 

JAY DELIVERS HIS BIGGEST WEEKLONG AUDIENCE IN EIGHT WEEKS

 

UNIVERSAL CITY, Calif. – April 4, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the first quarter of 2013 versus their ABC and CBS time-period competition in viewers 18-49 and total viewers.

 

"Tonight" and "Late Night" delivered bigger audiences than CBS's "Late Show" and "Late Late Show" respectively in all key ratings measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy also won his head-to-head half-hour versus ABC's "Nightline" in all of those key ratings categories.

 

For the first quarter of 2013, "Tonight" stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54 while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

"Tonight's" 17 percent advantage over "Late Show" is its biggest for a first quarter in three years and Jimmy Fallon's 30 percent margin over "Late Late Show" is "Late Night's" biggest for a first quarter in four years

 

Facing ABC's revamped lineup for 12 weeks of the quarter, Jay topped "Jimmy Kimmel Live" in 18-49 viewers for 10 of 12 weeks in viewers 18-49 and 12 of 12 weeks in total viewers, while Jimmy Fallon out-delivered "Nightline" in their head-to-head half-hour during 12 of 12 weeks in 18-49 and 9 of 12 weeks in total viewers.

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 17 percent (1.018 million vs. 871,000), improving on last year's advantage of 4 percent. Jay also generated a 25-54 advantage for the first quarter of 10 percent (1.318 million vs. 1.199 million), up from the year-ago 4 percent, and stretched his 18-34 lead to 16 percent (323,000 vs. 278,000), up from last year’s 13 percent. Jay's total-viewer margin for the quarter was 16 percent (3.562 million vs. 3.074 million), equaling his advantage for the first quarter of 2012.

 

Jimmy Fallon generated a 30 percent lead over "Late Late Show" for the first quarter in viewers 18-49 (684,000 vs. 525,000), up from 17 percent for the year-ago quarter; prevailed in viewers 18-34 by 64 percent (301,000 vs. 184,000), up from the year-ago 37 percent; and led in viewers 25-54 by a 15 percent advantage (789,000 vs. 686,000), up from last year's 13 percent.

 

Jimmy enjoyed a breakthrough quarter in adults 18-34, growing versus the year-ago first quarter by 17 percent (to 301,000 viewers vs. 258,000). It was his biggest quarterly audience of 18-34-year-olds in more than a year, since averaging a slightly higher 302,000 for the fourth quarter of 2011. In the 18-34 demo, Jimmy out-delivered CBS's "Late Show with David Letterman" (301,000 vs. 278,000), despite Letterman's earlier start time.

 

The quarter ended with the week of March 25-29, during which Jay out-delivered "Late Show" and "Kimmel" in all key ratings categories and Jimmy Fallon also prevailed over "Late Late Show" and "Nightline" during their head-to-head half-hour in every key measure. For the week, "Tonight" delivered its biggest average audience (3.541 million) in eight weeks (since the week of January 28-February 1). Note that CBS excluded all Thursday and Friday telecasts last week due to basketball overruns and NBC excluded its Friday telecasts due to the Good Friday holiday. Also, Friday's "Kimmel" was an encore.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 19 weeks in a row and topped "Kimmel" for 10 of their 12 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 23 weeks in a row and "Kimmel" for 12 of 12 weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 24 of the last 25 weeks and prevailed in total viewers for 21 of the last 23 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 12 weeks in a row in viewers 18-49 and eight of the last nine weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and First Quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share*

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3*

 

CBS “Late Late Show,” 0.4/2 *

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers*

 

CBS “Late Show,” 2.7 million viewers*

 

ABC “Kimmel,” 2.6 million viewers*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers*

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Friday's NBC programming is excluded due to the Good Friday holiday and Friday's "Kimmel" was an encore.

 

FIRST QUARTER 2013

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF MARCH 25-29

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

*** Thursday's "Conan" was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 
  • Aaron

    I think Conan is probably content that he has some sort of cult followings. A lot of really good comedies have small but devoted followings, so maybe he’s satisfied in that aspect.

  • GARebelman

    I agree, Jay’s second guest should be a first guest and on often. Very entertaining when most second guests tend to not be as good as the first in most situations.

    I feel more sorry for Craig Ferguson. Nobody ever mentions him regarding anything. Most exclude him from 11:35 , what they have done this if Kilborn was still in that slot? I like the guy and hell he had Jay on as a guest and it was rather entertaining and reminiscent of the 80s when he was a great guest for hosts.

  • Gary Middleton

    GAR, if you watch some of the Steve Allen stuff now hitting Youtube, you realize he was perhaps the most insanely talented guy ever to hit the genre. Invented half the bits we still see. Fast as lightning. Wrote hit songs. Played and sang. Great with the language. But his shows didn’t tend to run for a long time. Just a couple of full years at Tonight. 4 years in prime time. 2 more in late night syndication. Then gone for 4 years, and another 3 year run after that, and that was about it.

    I think about that when I see Ferguson. These guys with the boundless talent they can’t shut off might not be suited to multi-decade runs. Burnout factor, maybe.

  • Neal

    Just watch Leno will get another offer before his TS run is up. Whether it’s daily or once a week I don’t know.

    Brad, that’s what I’ve been saying about Conan for months. He’s so forgotten it’s like he’s off the air. TBS could axe him anytime but Conan has so many millions he never needs to work again!

  • Mike

    Stupid NBC!!! Wise up. Keep Jay and don’t mess with The Tonight Show!!

  • Drum

    Ferguson already has over 8 years of shows, and he doesn’t seem to be slowing down.

    I think that the reason he doesn’t get mentioned as Letterman’s replacement is ’cause he doesn’t want to be mentioned. He has never considered himself to be a part of the late night game, which doesn’t mean that if he would get offered the 23:30 position he would refuse it.
    I’m sure that he could get his publicist, agent or whatever to place stories into media which would bring up his exposure level.

  • Monikka

    Drum, you and I are among the few on this board who know that Ferguson is the most purely talented late night host working now, or possibly ever. He’s absolutely amazing at making something out of very little. I admit I preferred the LLS when it was less silly but there’s not a doubt in my mind Ferguson can make the transition to 11:30 if he chooses to. He’s very intelligent.

  • Brad

    Who should replace Jimmy Fallon? A lot of interesting ideas. Also many females noted. I don’t know a lot of these guys but take a look for yourself.

    avclub dot com/articles/who-should-replace-jimmy-fallon,96083/?mobile=true

    (I hope this link works for you guys. Link is coming from my iPhone.)

  • Brad

    Hey Gary, do you think Paul Rudd is having trouble in the box office because he is overused? I feel like he does at least 3 movies a year.

  • Gavin

    Just fantasizing here, but hoping Kevin Eubanks and the old Tonight Show Band replace Rickey Minor and his band for the last few months of Jay’s TS. Eubanks’ and Leno’s on-air chemistry was terrific. Would be a great send off IMO.

  • Brad

    I can see Kevin Eubanks coming back for the last and final week of The Tonight Show with Jay Leno. Eubanks has been on the show before after his departure. I am certain we will see them together at least one more time.

  • Neal

    Totally agree Mike! NBC are fools for dumping Leno! The ratings are definitely going down with Fallon.

  • Gary Middleton

    “Drum, you and I are among the few on this board who know that Ferguson is the most purely talented late night host working now, or possibly ever.”

    Monikka, this is exactly what I was saying about Ferguson.

  • Gary Middleton

    “Hey Gary, do you think Paul Rudd is having trouble in the box office because he is overused? I feel like he does at least 3 movies a year.”

    I love Paul Rudd, but I don’t think he ever had movie lead gravitas. Whatever it is about Cruise, Hanks, Will Smith, Denzel Washington, Julia Roberts, etc…there’s a largeness there. Great if Rudd got away with it for awhile, but we’re in an era now where it’s extremely hard for any actor to open a movie. That’s why Hollywood turns so much to franchises: sequels, remakes, adapatations, etc. Built-in audience.

  • Riggs

    It’s worth noting with these numbers that Letterman didn’t get a Thursday or Friday rating because of NCAA basketball which obviously accounts for the massive drop.

    I also don’t think it seems like he’s going anywhere any time soon. Bill Carter was on Bill Simmons podcast this week and said that none of his CBS sources seem like there is any movement on replacing Dave and the job is his as long as he wants it.

  • Gary Middleton

    Gavin, yes! I doubt it would happen because it would be such a slap to Rickey and the guys who came in and gave their all at a time when Leno was practically radioactive. But if Rickey and the band happened to land another gig… :)

  • Gary Middleton

    “It’s worth noting with these numbers that Letterman didn’t get a Thursday or Friday rating because of NCAA basketball which obviously accounts for the massive drop.”

    Explain that one, Rigg. First it wasn’t a massive drop. His first quarter average was .685, and this week came in around .645. I think Dave dropped because his lead-ins dropped with CSI showing a rerun. Conventional wisdom is Friday is a really slow night for Dave and dropping that from the average helps him.

  • Tony

    CBS just doesn’t care as much and I think that’s how they want it to be. They realize that they’re not NBC and don’t have a history of The Tonight Show and Late Night to live up to. Letterman will be around for as long as he wants to and I think that could mean many more years. He has been tanking for years but it’s not like CBS will put any pressure on him. Same for Ferguson, CBS doesn’t seem too interested to put resources into his show so that’s why you see Ferguson himself tanking and increasingly playing the self-deprecation card over the last few years. I think the interesting question is will CBS even be interested to continue to be a part of late night once Letterman retires?

  • Nick

    I would love to see Kevin return for the last week or so. Hell, I’d love him to return next week and stay for the next 10 months.

  • Gary Middleton

    I think if CBS had a very mainstream guy like Fallon in the bullpen, they’d be very eager to move. But they don’t. Any gassing of David Letterman here would be to pursue an option that is a complete dice roll. Not worth the aggravation.

    But I think it’s going to get stranger as Dave reaches back for his fastball and it isn’t there.

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