Late Night TV Ratings For March 25-29, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 4th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FIRST QUARTER OF 2013

 

 

JAY AND JIMMY TOP CBS’S ‘Late Show’ AND ‘LATE Late Show’ RESPECTIVELY IN EVERY KEY MEASURE AND JIMMY ALSO TOPS ‘Nightline’ HEAD TO HEAD IN ALL KEY CATEGORIES

 

‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS AND ‘Late Show’ EARNS ITS BIGGEST FIRST-QUARTER ADVANTAGE OVER ‘LATE Late Show’ IN FOUR YEARS

 

JIMMY JUMPS VS. THE YEAR-AGO QUARTER BY 17 PERCENT IN 18-34

 

JAY DELIVERS HIS BIGGEST WEEKLONG AUDIENCE IN EIGHT WEEKS

 

UNIVERSAL CITY, Calif. – April 4, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the first quarter of 2013 versus their ABC and CBS time-period competition in viewers 18-49 and total viewers.

 

"Tonight" and "Late Night" delivered bigger audiences than CBS's "Late Show" and "Late Late Show" respectively in all key ratings measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy also won his head-to-head half-hour versus ABC's "Nightline" in all of those key ratings categories.

 

For the first quarter of 2013, "Tonight" stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54 while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

"Tonight's" 17 percent advantage over "Late Show" is its biggest for a first quarter in three years and Jimmy Fallon's 30 percent margin over "Late Late Show" is "Late Night's" biggest for a first quarter in four years

 

Facing ABC's revamped lineup for 12 weeks of the quarter, Jay topped "Jimmy Kimmel Live" in 18-49 viewers for 10 of 12 weeks in viewers 18-49 and 12 of 12 weeks in total viewers, while Jimmy Fallon out-delivered "Nightline" in their head-to-head half-hour during 12 of 12 weeks in 18-49 and 9 of 12 weeks in total viewers.

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 17 percent (1.018 million vs. 871,000), improving on last year's advantage of 4 percent. Jay also generated a 25-54 advantage for the first quarter of 10 percent (1.318 million vs. 1.199 million), up from the year-ago 4 percent, and stretched his 18-34 lead to 16 percent (323,000 vs. 278,000), up from last year’s 13 percent. Jay's total-viewer margin for the quarter was 16 percent (3.562 million vs. 3.074 million), equaling his advantage for the first quarter of 2012.

 

Jimmy Fallon generated a 30 percent lead over "Late Late Show" for the first quarter in viewers 18-49 (684,000 vs. 525,000), up from 17 percent for the year-ago quarter; prevailed in viewers 18-34 by 64 percent (301,000 vs. 184,000), up from the year-ago 37 percent; and led in viewers 25-54 by a 15 percent advantage (789,000 vs. 686,000), up from last year's 13 percent.

 

Jimmy enjoyed a breakthrough quarter in adults 18-34, growing versus the year-ago first quarter by 17 percent (to 301,000 viewers vs. 258,000). It was his biggest quarterly audience of 18-34-year-olds in more than a year, since averaging a slightly higher 302,000 for the fourth quarter of 2011. In the 18-34 demo, Jimmy out-delivered CBS's "Late Show with David Letterman" (301,000 vs. 278,000), despite Letterman's earlier start time.

 

The quarter ended with the week of March 25-29, during which Jay out-delivered "Late Show" and "Kimmel" in all key ratings categories and Jimmy Fallon also prevailed over "Late Late Show" and "Nightline" during their head-to-head half-hour in every key measure. For the week, "Tonight" delivered its biggest average audience (3.541 million) in eight weeks (since the week of January 28-February 1). Note that CBS excluded all Thursday and Friday telecasts last week due to basketball overruns and NBC excluded its Friday telecasts due to the Good Friday holiday. Also, Friday's "Kimmel" was an encore.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 19 weeks in a row and topped "Kimmel" for 10 of their 12 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 23 weeks in a row and "Kimmel" for 12 of 12 weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 24 of the last 25 weeks and prevailed in total viewers for 21 of the last 23 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 12 weeks in a row in viewers 18-49 and eight of the last nine weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and First Quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share*

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3*

 

CBS “Late Late Show,” 0.4/2 *

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers*

 

CBS “Late Show,” 2.7 million viewers*

 

ABC “Kimmel,” 2.6 million viewers*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers*

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Friday's NBC programming is excluded due to the Good Friday holiday and Friday's "Kimmel" was an encore.

 

FIRST QUARTER 2013

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF MARCH 25-29

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

*** Thursday's "Conan" was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 
  • Mario from NY

    @Brad
    Remember me? We had a bet and you picked the worm Kimmel. Since you were upstanding enough to put money where your mouth is I won’t hold you to it. Seeing Jay crush Kimmel is good enough. DA MAN! DA KING!

  • Gary Middleton

    Another strong outing for Conan last night. Beat Stewart/Colbert quite handily. Probably a legitimate, non-rounded 0.5 for the week. We’ll see next week if that was Atlanta tuning in.

  • rif

    Gary, how would we know if that was Atlanta tuning in and why would it matter?

  • Gary Middleton

    We’ll never know for sure, Rif, but if those extraordinary viewer retention rates on two of the nights turn out to be completely isolated to Atlanta week, it’s pretty reasonable to think a lot of people watched in Atlanta.

    It matters because he won’t be in Atlanta again this year, so it’s better if those big ratings just happened to be people deciding it’s time to check out Conan again.

  • Ann

    LOL A giant dig at NBC in ‘Variety':

    variety dot com/2013/voices/columns/hey-nbc-time-to-bring-back-the-jay-leno-show-1200333632/

    Hey NBC, Time to Bring Back ‘The Jay Leno Show’?

    “Digesting the ratings for “Hannibal” – which considering the list of ingredients, including a presold title, heavy marketing and mostly positive reviews, have to be considered disappointing – one wonders if someone at NBC is thinking, “Hey, how about bringing back ‘The Jay Leno Show’?”

    As you might recall, the Leno premise was not about winning in the ratings competition at 10 p.m., but altering the network financial model and, in essence, losing less expensively. And with a tepid audience for such a handsome-looking dramatic series, it’s worth noting NBC could have probably produced several weeks of Leno for roughly the same cost as that “Hannibal” pilot.

  • Nick

    Several weeks of Leno for the Hannibal pilot. That’s nothing to scoff at.

  • Ann

    I didn’t watch “Hannibal”. The very concept of it turns me off.

  • Douglas in TN

    “Remember me? We had a bet and you picked the worm Kimmel. Since you were upstanding enough to put money where your mouth is I won’t hold you to it. Seeing Jay crush Kimmel is good enough. DA MAN! DA KING!”

    Good grief…it gets more bizarre.

  • Gary Middleton

    LOL Ann, the funny thing is a lot of people saw Hannibal’s 1.6 as great news for NBC. I did. I think TVBN’s headline was pretty upbeat. They’ve had so many shows debut below 1.0, and Hannibal’s lead-in was just 1.1.

    And I do think a 10 p.m. Leno show on a fill-in basis is a great idea for NBC.

    And I had dinner tonight with people of your vintage who went on for some time about how sad Lightfoot’s performance was. Looks like the “rage against the dying of the light” side of the argument is down to just me and Dylan Thomas at this point.

  • Ann

    @Gary

    Not to belabor the point (Too late I guess.) but Gordon looked very frail and seemed like it was all he could do to get through the song. I don’t know if he needs the money or what’s going on. I just hope he’s not being exploited. I made me concerned for him.

    Maybe he was just having a bad night or was nervous.

  • Gary Middleton

    My understanding is he doesn’t need the money, not being exploited, etc. Just a guy who was so sick about 10 years ago they nearly gave him the last rites and has recovered enough to do what he loves. Some people are inspired by that and others saddened and others still horrified. Just as people were so split on whether it was good or bad for Dick Clark to make those post-stroke NYE appearances.

    I think if he wasn’t so committed to his craft, he’d do what even the Lady Gagas and Justin Timberlakes do nowadays and have a bunch of soundalike backup singers so you barely notice whether they’re singing well or singing at all.

  • Ann

    My brother is a musician, though he has a real day job too. :) I know how they like to perform and do their thing. I’m not against people going to see Gordon if he’s well enough to do these gigs.

    It’s just a personal preference of mine to remember him as he was. Maybe it’s because I had a slight crush on him when I was a kid, and now he looks like he could be my grandfather.

    I don’t know how old you are, Gary, but I think you understand when you’re older. When you haven’t seen some for 30+ years you tend to always think of them being as you last saw them.

  • Brad

    Hey Mario from New York. Glad to see you’re back. I’ve been thinking about that bet a bit as I have surely lost that bet. Thanks for not holding me to it, but I’m curious, what was it to? Red Cross right?

  • Brad

    askmen dot com/top_10/entertainment/best-jimmy-fallon-skits dot html

  • Brad

    ^Nice list. So Funny.

  • Douglas in TN

    Chelsea Handler wins the “most irritating guest” award for Letterman’s show thus far in 2013.

    The show made me wish for at least a temporary return of “old Dave” when he would have ripped her into shreds.

  • Gary Middleton

    Is last night the first time Fallon has tied Leno in the demo?

    Amazing what an iceberg Rock Center has become. Mondays finally got fixed, Thursday was finally workable, and then CRASH. Would bet anything that if this was April, 2014 and Fallon had just taken over, Rock Center would be moved to Saturday or off the schedule altogether.

  • Aaron

    Shame how Rock Center isn’t doing well. I like the show a lot.

  • I-MAN

    The only reason Fallen gets viewers is because he follows Leno. That means replacing Leno will not guarantee viewership. There reasoning about trying to appeal to younger viewers is B.S. when older people in the older demographic are the main ones watching the shows. Leno rules the night why change it?

  • Diana Santiago

    It’s incredible how many changes can happen in 3 days. Conan got renewed. Leno got canned.

    And yet, the fanbois feel compelled to quote Howard Stern, a person they have dissed in the past, saying that Conan is off the radar. LOL.

    The greatest irony: “TBS could axe him anytime but Conan has so many millions he never needs to work again!” says the fanboi of the guy who gloats about never touching a penny from The Tonight Show gig.

    I had so much fun in Atlanta. I had the chance to talk with Turner employees. They love Conan and are very happy with his show. The Team Coco staff are the most talented and awesome people in show business. I was in the audience three out of the four days, and if someone has questions about the experience, I’ll be glad to share.

    This was a great week for Conan. LOL at the sour grapes comments.

© 2014 Tribune Digital Ventures