Late Night TV Ratings For March 25-29, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 4th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FIRST QUARTER OF 2013

 

 

JAY AND JIMMY TOP CBS’S ‘Late Show’ AND ‘LATE Late Show’ RESPECTIVELY IN EVERY KEY MEASURE AND JIMMY ALSO TOPS ‘Nightline’ HEAD TO HEAD IN ALL KEY CATEGORIES

 

‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS AND ‘Late Show’ EARNS ITS BIGGEST FIRST-QUARTER ADVANTAGE OVER ‘LATE LATE SHOW’ IN FOUR YEARS

 

JIMMY JUMPS VS. THE YEAR-AGO QUARTER BY 17 PERCENT IN 18-34

 

JAY DELIVERS HIS BIGGEST WEEKLONG AUDIENCE IN EIGHT WEEKS

 

UNIVERSAL CITY, Calif. – April 4, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the first quarter of 2013 versus their ABC and CBS time-period competition in viewers 18-49 and total viewers.

 

"Tonight" and "Late Night" delivered bigger audiences than CBS's "Late Show" and "Late Late Show" respectively in all key ratings measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy also won his head-to-head half-hour versus ABC's "Nightline" in all of those key ratings categories.

 

For the first quarter of 2013, "Tonight" stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54 while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

"Tonight's" 17 percent advantage over "Late Show" is its biggest for a first quarter in three years and Jimmy Fallon's 30 percent margin over "Late Late Show" is "Late Night's" biggest for a first quarter in four years

 

Facing ABC's revamped lineup for 12 weeks of the quarter, Jay topped "Jimmy Kimmel Live" in 18-49 viewers for 10 of 12 weeks in viewers 18-49 and 12 of 12 weeks in total viewers, while Jimmy Fallon out-delivered "Nightline" in their head-to-head half-hour during 12 of 12 weeks in 18-49 and 9 of 12 weeks in total viewers.

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 17 percent (1.018 million vs. 871,000), improving on last year's advantage of 4 percent. Jay also generated a 25-54 advantage for the first quarter of 10 percent (1.318 million vs. 1.199 million), up from the year-ago 4 percent, and stretched his 18-34 lead to 16 percent (323,000 vs. 278,000), up from last year’s 13 percent. Jay's total-viewer margin for the quarter was 16 percent (3.562 million vs. 3.074 million), equaling his advantage for the first quarter of 2012.

 

Jimmy Fallon generated a 30 percent lead over "Late Late Show" for the first quarter in viewers 18-49 (684,000 vs. 525,000), up from 17 percent for the year-ago quarter; prevailed in viewers 18-34 by 64 percent (301,000 vs. 184,000), up from the year-ago 37 percent; and led in viewers 25-54 by a 15 percent advantage (789,000 vs. 686,000), up from last year's 13 percent.

 

Jimmy enjoyed a breakthrough quarter in adults 18-34, growing versus the year-ago first quarter by 17 percent (to 301,000 viewers vs. 258,000). It was his biggest quarterly audience of 18-34-year-olds in more than a year, since averaging a slightly higher 302,000 for the fourth quarter of 2011. In the 18-34 demo, Jimmy out-delivered CBS's "Late Show with David Letterman" (301,000 vs. 278,000), despite Letterman's earlier start time.

 

The quarter ended with the week of March 25-29, during which Jay out-delivered "Late Show" and "Kimmel" in all key ratings categories and Jimmy Fallon also prevailed over "Late Late Show" and "Nightline" during their head-to-head half-hour in every key measure. For the week, "Tonight" delivered its biggest average audience (3.541 million) in eight weeks (since the week of January 28-February 1). Note that CBS excluded all Thursday and Friday telecasts last week due to basketball overruns and NBC excluded its Friday telecasts due to the Good Friday holiday. Also, Friday's "Kimmel" was an encore.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 19 weeks in a row and topped "Kimmel" for 10 of their 12 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 23 weeks in a row and "Kimmel" for 12 of 12 weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 24 of the last 25 weeks and prevailed in total viewers for 21 of the last 23 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 12 weeks in a row in viewers 18-49 and eight of the last nine weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and First Quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share*

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3*

 

CBS “Late Late Show,” 0.4/2 *

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers*

 

CBS “Late Show,” 2.7 million viewers*

 

ABC “Kimmel,” 2.6 million viewers*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers*

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Friday's NBC programming is excluded due to the Good Friday holiday and Friday's "Kimmel" was an encore.

 

FIRST QUARTER 2013

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF MARCH 25-29

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

*** Thursday's "Conan" was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 
  • Gary Middleton

    Maybe this is a harbinger of the booking situation in Jay’s final year. Tom Cruise, arguably the biggest movie star in the world, will do Kimmel on Thursday and then right to Fallon on Friday.

    Probably an easy decision not just because Jay is leaving, but also Kimmel’s Thursday show is often the highest rated hour in all of late night. If you have a movie coming out Friday, then Kimmel’s Thursday show might be the big prize for a movie star. Friday movie openings have always been why it’s hugely beneficial for a late night show to win on Thursdays.

  • Gary Middleton

    “I was in the audience three out of the four days”

    Sounds like a tough ticket.

  • Hector

    Don’t remember if I just posted in the comments of the wrong story or if this discussion was going on in that one….

    But there was talk on this site about Leno going on Letterman at some point.

    I figured Leno will probably be on the Late Show sometime before Letterman hangs it up. Definitely not Fallon’s first night though.

    Similar question: Would Dave/Fallon go on the other’s show?

    Seems like an obvious no for Letterman. Unless it’s some kind of one last appearance on the Tonight Show? Maybe after he retires?

    I feel like Fallon would definitely go on Letterman. Or if not as Tonight Show host, some time before he starts. Though CBS’s side of things wouldn’t have anything to gain from it.

    Anyway, just wondering aloud.

    Leno and Kimmel did it on one night.

  • JBS

    Gary: Maybe this is a harbinger of the booking situation in Jay’s final year. Tom Cruise, arguably the biggest movie star in the world, will do Kimmel on Thursday and then right to Fallon on Friday.

    Gary, that’s the kind of stuff I meant when I said you always talk Jay down in that other thread. ;)
    But I stand corrected, you don’t really talk him down but you’re always so pessimistic about his future, ratings etc.

    I too had the thought that Jay will probably visit Dave as a guest a few months after his last show and I would really like that, I think it would be nice to see them together after all these years. Will only happen though if Jay stays away from hosting another show on another network which I’m not 100% convinced he will. ;)

  • Gary Middleton

    “But I stand corrected, you don’t really talk him down but you’re always so pessimistic about his future, ratings etc..”

    JBS, is it not significant and telling that the world’s biggest movie star has never done Kimmel first until now?

  • Aaron

    Didn’t Letterman mention that he doesn’t want to have a feud with Leno anymore?

  • Nick

    Their feud isn’t even a feud anymore. It started bitter but has softened hugely through the years. Now, the jokes are nothing more than playful jabs. Wish one of them would go on the other’s show and clear the air once and for all.

  • Gary Middleton

    Whatever the feud may or may not be in real life, on TV it peaked just 3 years ago. When Dave used his very substantial power of persuasion to convince his audience that Jay is a highly unethical human being, and that Dave has known this all along.

    So Dave can say all kinds of benign things here and there, but he’s got a long way to go before his audience believes that Jay is a decent man or that Dave really has any affinity there.

    It’s kind of like when a newspaper blares an inaccurate front page headline, and the next day issues a correction on page 17.

  • Paul Douglas

    So I recently finished my Dissertation (Can late-night talk television survive in the Multi-screen era?), which included an extensive analysis of the late-night ratings from mid-2008 till the end of 2012. One of my key findings was that instability ultimately hurts late-night talk shows, and so one of my recommendations was to avoid it and stick to solid, dependable ratings rather than desperately seeking the win at all costs – as CBS and, indeed, TBS are seeming to do.

    Another key finding was that NBC seems to have a habit of rash, reactionary behaviour – which has ultimately been to their cost in the past. They’ve gotten away with it, but each time it cuts closer and closer to the bone. Between their reactionism and the instability of ther line-up, they have just about eroded all but a bare minimum of their lead and haven’t properly repaired the damage.

    These findings confirm some of the observations folks here and elsewhere have made.

    So imagine my bemusement when, barely a week after handing it in, NBC goes and disrupts their audience AGAIN by swapping Leno for Fallon. Now don’t get me wrong, I like Jimmy. But they’re disrupting their audience for the third time in five years and they’re doing it as a reaction to Kimmel coming to 11:35. I’m not saying it’s not going to work, but I am saying it’s almost definitely needlessly risky. Jay was likely to go of his own accord sooner or later.

    It’ll take about a year before we even know how Kimmel is really going to do at 11:35. After a change, it takes about a year for the ratings to fully stabilise. It might take a bit less time because Kimmel’s move was relatively small, but Conan & Late Night with Fallon each took about a year.

    “Tom Cruise, arguably the biggest movie star in the world”

    I’d definitely take that argument. He hasn’t been anywhere near that big in at least a few years. Still a big get, but “biggest movie star in the world” is a stretch.

    As for Dave and Jay, Dave is old and very complicated man. Some people are saying he’s trying to win Jay’s soon-to-be show less diehards, some are saying he’s trying to butter Jay up to come on his show, others that he secretly liked Jay all along. The reality is likely to be all of them and none of them. Dave is a very, very complicated man and he’s seen and done a lot. Trying to puzzle out what’s going on in that man’s brain is a madman’s errand.

  • Gary Middleton

    Thanks for sharing your findings, Paul.

  • Gary Middleton

    “Still a big get, but “biggest movie star in the world” is a stretch.”

    Fair enough. So I’ve got one ‘Gary, you’re always negative’ and one ‘He’s not the biggest star in the world, maybe just in the top 5′. But nobody chose to address the point that would seem more relevant: Has Kimmel seized control of the LA booking war?

    Who is the biggest star going on an LA late night show next week and which show is he/she going on?

    Maybe we’ll be able to ask that question through May sweeps and see a pretty clear trend.

  • Paul Douglas

    I can’t imagine the bookings will all go Kimmel’s way over the year. Particularly towards the end of his run, Leno will undoubtedly be able to get the bigger names. And if Kimmel’s ratings plateau at all, I doubt he’ll continue to have as much klout. But, that said, I agree: it’s definitely worth keeping an eye on. Here in the UK, ITV’s The Jonathan Ross Show is looking like it will end it’s run in May, in part because the ratings cannot stand up to The Graham Norton show on BBC One (which replaced Friday Night with Jonathan Ross). Mr Ross has attributed the difficulty in boosting the ratings to the fact that the BBC’s show is getting all the bigger guests (and directly speaking to your point, this week the two shows were both on again and Norton had that same Tom Cruise – Ross had Sir Ben Kingsley).

    So, yeah, if Kimmel starts nailing the bookings, that definitely puts Leno’s show in a tricky spot. If that happens, it could help Fallon enormously with the move of Tonight to New York. The calibre of guests could well skyrocket – unless Late Show does what they did with Tonight with Conan and goes on a booking offensive. Then Fallon would be in a sticky wicket – Kimmel would have the run of California (‘Conan’ tending towards guests who are good with Conan himself rather than necessarily bigger names) and Letterman would be soaking up some or most of the big gets in New York.

    So yeah, you make an interesting point. We could well be staring down the barrel of one hell of a booking war – and a long one at that.

  • Aaron

    I wonder how bookings will be impacted once Fallon starts hosting “Tonight”. He and Letterman will be the two 11:30 talk show hosts in NY, while Conan and Jimmy Kimmel will still be in Los Angeles.

  • Ann

    Letterman is the only one who didn’t congratulate Fallon on getting TTS. Kimmel and O’Brian did.

    Again, I do think love/hate is an accurate description of this feelings toward Jay. The Conan thing probably rubbed salt into wounds that he has never allowed to heal plus he had some sort of friendship with Conan and strongly identified with him rightly or wrongly. But even in the midst of that he was trying to lure Jay to come on his show the night Conan debuted on TTS but Jay refused. But again that offer was made before the announcement of Jay’s 10 o’clock show. Once he heard that, his hackles were up again.

    I’m sure if Jay would get a show on Fox, Dave would be at him again. Maybe because he would be his competitor again, or maybe it’s easier from him to have a relationship with Jay through putdowns than it is for him to kiss and make up.

  • Paul Douglas

    For his part, I understand Leno has long harboured a hope and belief that “it’s just business”, and that some day he and Dave will return to their old roles as “best buddies”.

  • Neal

    Diana, Conan got renewed?? It’s like he got renewed into cancellation because NO ONE WATCHES CONAN!

    Just wait till Jay gets other offers. He still has almost a year at Tonight!

  • Diana Santiago

    Oh poor fanbois. Hurting much?
    Even Chelsea Handler chose Conan over Jay. Their video has gone viral.

  • jcfreder

    No one needed Dave’s comments to come away from the Conan Tonight Show fiasco thinking that Jay was unethical. Right or wrong, the conventional wisdom pretty much coalesced around the “Jay was a jerk about this” theory.

  • Ann

    Jay had just as much right to TTS as Dave did, even more IMO. Dave got his reward for subbing for Carson by getting his own show. Jay did yeoman service subbing for Carson for years. So his reward should have been being kicked to the curb? There was nothing unethical in what Jay did.

    The years of Jay keeping TTS #1 and keeping Dave #2 shows that the right man was chosen.

  • Ann

    @Diana

    I thought you couldn’t stand Chelsea Handler?

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