Late Night TV Ratings For March 25-29, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 4th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FIRST QUARTER OF 2013

 

 

JAY AND JIMMY TOP CBS’S ‘Late Show’ AND ‘LATE Late Show’ RESPECTIVELY IN EVERY KEY MEASURE AND JIMMY ALSO TOPS ‘Nightline’ HEAD TO HEAD IN ALL KEY CATEGORIES

 

‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS AND ‘Late Show’ EARNS ITS BIGGEST FIRST-QUARTER ADVANTAGE OVER ‘LATE LATE SHOW’ IN FOUR YEARS

 

JIMMY JUMPS VS. THE YEAR-AGO QUARTER BY 17 PERCENT IN 18-34

 

JAY DELIVERS HIS BIGGEST WEEKLONG AUDIENCE IN EIGHT WEEKS

 

UNIVERSAL CITY, Calif. – April 4, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the first quarter of 2013 versus their ABC and CBS time-period competition in viewers 18-49 and total viewers.

 

"Tonight" and "Late Night" delivered bigger audiences than CBS's "Late Show" and "Late Late Show" respectively in all key ratings measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy also won his head-to-head half-hour versus ABC's "Nightline" in all of those key ratings categories.

 

For the first quarter of 2013, "Tonight" stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54 while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

"Tonight's" 17 percent advantage over "Late Show" is its biggest for a first quarter in three years and Jimmy Fallon's 30 percent margin over "Late Late Show" is "Late Night's" biggest for a first quarter in four years

 

Facing ABC's revamped lineup for 12 weeks of the quarter, Jay topped "Jimmy Kimmel Live" in 18-49 viewers for 10 of 12 weeks in viewers 18-49 and 12 of 12 weeks in total viewers, while Jimmy Fallon out-delivered "Nightline" in their head-to-head half-hour during 12 of 12 weeks in 18-49 and 9 of 12 weeks in total viewers.

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 17 percent (1.018 million vs. 871,000), improving on last year's advantage of 4 percent. Jay also generated a 25-54 advantage for the first quarter of 10 percent (1.318 million vs. 1.199 million), up from the year-ago 4 percent, and stretched his 18-34 lead to 16 percent (323,000 vs. 278,000), up from last year’s 13 percent. Jay's total-viewer margin for the quarter was 16 percent (3.562 million vs. 3.074 million), equaling his advantage for the first quarter of 2012.

 

Jimmy Fallon generated a 30 percent lead over "Late Late Show" for the first quarter in viewers 18-49 (684,000 vs. 525,000), up from 17 percent for the year-ago quarter; prevailed in viewers 18-34 by 64 percent (301,000 vs. 184,000), up from the year-ago 37 percent; and led in viewers 25-54 by a 15 percent advantage (789,000 vs. 686,000), up from last year's 13 percent.

 

Jimmy enjoyed a breakthrough quarter in adults 18-34, growing versus the year-ago first quarter by 17 percent (to 301,000 viewers vs. 258,000). It was his biggest quarterly audience of 18-34-year-olds in more than a year, since averaging a slightly higher 302,000 for the fourth quarter of 2011. In the 18-34 demo, Jimmy out-delivered CBS's "Late Show with David Letterman" (301,000 vs. 278,000), despite Letterman's earlier start time.

 

The quarter ended with the week of March 25-29, during which Jay out-delivered "Late Show" and "Kimmel" in all key ratings categories and Jimmy Fallon also prevailed over "Late Late Show" and "Nightline" during their head-to-head half-hour in every key measure. For the week, "Tonight" delivered its biggest average audience (3.541 million) in eight weeks (since the week of January 28-February 1). Note that CBS excluded all Thursday and Friday telecasts last week due to basketball overruns and NBC excluded its Friday telecasts due to the Good Friday holiday. Also, Friday's "Kimmel" was an encore.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 19 weeks in a row and topped "Kimmel" for 10 of their 12 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 23 weeks in a row and "Kimmel" for 12 of 12 weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 24 of the last 25 weeks and prevailed in total viewers for 21 of the last 23 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 12 weeks in a row in viewers 18-49 and eight of the last nine weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and First Quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share*

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3*

 

CBS “Late Late Show,” 0.4/2 *

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers*

 

CBS “Late Show,” 2.7 million viewers*

 

ABC “Kimmel,” 2.6 million viewers*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers*

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Friday's NBC programming is excluded due to the Good Friday holiday and Friday's "Kimmel" was an encore.

 

FIRST QUARTER 2013

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF MARCH 25-29

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

*** Thursday's "Conan" was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 
  • Ann

    @Diana

    Ewwww, thanks for grossing me out. :(

    I just saw the video. Yes, getting naked (Handler’s forte) will get people’s attention.

    I don’t see it as choosing Conan but both choosing publicity stunts.

  • Douglas in TN

    “Diana, Conan got renewed??”

    Yep. Got renewed into 2015, cause he’s da king. Conan will have more years as a late night host than Leno.

    Jay even said in an interview last week the phone wasn’t ringing off the hook.

    Jay, NYT: ” Believe me, the phone’s not ringing off the hook. It will be nice if people seem interested.”

  • Diana Santiago

    I still think that Chelsea Handler is disgusting. I was really surprised Conan agreed to do that video. Although the comedy was crude, Conan made it fun.

    Of course someone that prefers Jay over Conan will be grossed out by that video, I guess. ;) Even Chelsea recognized that Conan has a good body.

    I’m sure this is not the last “on the road” week of shows for Conan. Can’t wait for the next one!

  • Ann

    Yes, Diana, I realize that through your eyes Conan can do no wrong.

    It’s not about preferring Jay. It just wasn’t funny for the very reason I don’t find Handler funny. I’m not into slut humor, and Conan being part of it doesn’t redeem it in my eyes.

    It’s supposedly about comedy not grading bodies, but since you mentioned it, most of the comments I saw were not about how funny it was but about grading her body vs. a porn star.

    It’s nothing more than a cheap and embarrassing publicity stunt IMO, and even I’m surprised he got lured into it. It screams desperation to me.

  • Gary Middleton

    “No one needed Dave’s comments to come away from the Conan Tonight Show fiasco thinking that Jay was unethical. Right or wrong, the conventional wisdom pretty much coalesced around the “Jay was a jerk about this” theory.”

    JC, there is a substantial difference between doing an unethical thing and being someone unethical. Dave aggressively and successfully defined this as the real Jay Leno that he has known all along.

    It was an indelible moment in Dave’s run. His audience absolutely bought in, and in my view that’s why the most applause-happy room in TV history went quiet when Dave paid tribute to Jay last week. They were trying to figure out what was going on, and Dave didn’t connect with them until he went into his signature, condescending impression.

  • Gary Middleton

    More extreme sloppiness from the Huffington Post:

    “But when Lopez was bumped back an hour to midnight to make way for O’Brien’s post-”Tonight” effort, ratings fell and Lopez got a pink slip. He had averaged 910,000 viewers at 11 p.m. Eastern; so far this season, O’Brien is averaging just under 600,000 – and just earned a renewal through 2015.”

  • Hector

    Yeah I noticed that 600,00 figure as well. I hope that’s at least a real figure; 18-49, 18-34 or something.

  • Hector

    Or are they swapping figures?

  • Paul Douglas

    It seems like it’s the 18-49 rating expressed as a number of viewers instead of a rating (Roughly 1/2 – or 0.5 – of 1.27 million viewers, which is a 1.0 rating), whereas the Lopez number is (presumably) an ACTUAL total viewers number.

  • Nick

    Lol, to be honest, you have to wonder if Lopez was actually making TBS more money than Conan. Lopez really wasn’t doing that much worse than Conan – if he was doing worse at all – and he had to have been a whole lot cheaper than Conan.

  • Nick

    @Diana Chelsea Handler seems to treat all the other latenight hosts equally. She appears on all of their shoes – Conan was in this video, but Jay has been on her After Lately show a couple times I believe. Plus, her and Jay seem to keep in touch the most – Chelsea has been a regular guest on TTS for years.

  • Gary Middleton

    “Lol, to be honest, you have to wonder if Lopez was actually making TBS more money than Conan. Lopez really wasn’t doing that much worse than Conan – if he was doing worse at all – and he had to have been a whole lot cheaper than Conan.”

    And Lopez did that without lead-ins anything like what Conan gets from BBT. But demographically-speaking, maybe Conan has a huge edge. Can’t imagine G-Lo pushing the latest video game or phone as effectively.

    And without even knowing what they paid, I have to believe TBS is doing great with the BBT reruns: who could have known they would stay this hot, this long. And without the signing of Conan, perhaps TBS would not have done the big image remake from its Tyler Perry formation and pursued BBT.

  • Gary Middleton

    Nick, there’s no question Chelsea leans heavily Leno. 25 visits. I think she said it’s because he put her on first, long before she was anybody.

    Jay was very fortunate that Dave had “women stand ups aren’t funny” as a semi-official policy. Now Jay can draw on people like Chelsea and Wanda Sykes in any difficult spot. And he does, constantly.

  • Paul Douglas

    Lopez was also trending downwards, whereas ‘Conan’ is pretty damn stable.

  • Diana Santiago

    A little known production fact: in season one, each episode of “Lopez Tonight” took over 2 hours to tape, and then editors had to narrow it to 43 minutes. Even in season 2, when they changed the producer and started live-to-tape, there was a lot of repeated takes. That doesn’t make for cheap television, in my limited knowledge.

    Conan total viewers are in the vicinity of 900,000. Last week he did over a million every day. As Paul Douglas says, Conan numbers have been very stable this year, even with all the new original shows.

  • Paul Douglas

    I’d forgotten about the extra editing Lopez required. Yes, that would have been extremely costly – editors do not work cheap.

  • Brad

    My understanding is the Lopez Tonight demographics and sales pitch was nothing attractive compared to CONAN’s.

    Demographic wise, George Lopez obviously caters to Latin Americans and it showed in his audience demographics. No offense to anyone but those are not highly coveted with advertisers. (I’m sorry, these are just facts). With Conan he brings in young males which are the hardest to attract. While the might have gotten nearly the same exact ratings (and fall) during their first season, Conan got the audience advertisers are interested in.

    Production wise, Lopez was only making a few million compared to Conan. I can only assume his production was $40 million a year rather than Conan and his vets getting $60 million. However, TBS saw ways to making more money with Conan’s audience. They noticed increases in traffic for online and later-day viewers. Lopez was highly viewed online too, being second to Conan as I recalled, but TBS already dumped their money into CONAN and wanted to run with it instead of Lopez Tonight.

    Also, it is about marketablity. Beyond demographics, you got to woo your potential clients. What sounds better? A new host with only a few years under his belt or a host who has been in the business since 1993. With both host only two years apart in age, meaning that age does not come into play, the later one shows stability and is the obvious choice as Conan has an audience through think and thin. When Lopez Tonight got pushed to midnight his ratings tanked and showed that half of his audience was true fans and the other half was pure fluff.

    However, it seemed like Lopez was able to handle lead-ins better then Conan, but then again I don’t know when The Big Bang Theory started syndication on TBS. All I know is that would not have been enough to convince TBS executives otherwise.

    So in the end TBS said goodbye to Lopez and but all their attention onto Conan.

  • Brad

    Speaking of Lopez…

    ‘I’m Not Gonna Lie: And Other Lies You Tell When You Turn 50′ is a new book of his coming out May 7th, 2013.

    From one of the most celebrated and beloved comedians and actors of our time, George Lopez, comes this hilarious, touching, and often wacky chronicle of life after fifty.

    George Lopez just hit the half-century mark and the reset button on his life. Newly single and ready to embrace life, George was excited to turn fifty. It would be a welcome new phase in his life, a chance to say goodbye to a decade that included a kidney transplant and a divorce. But when he looked around a room full of his childhood friends, all gathered to celebrate his birthday, many now bald or overweight, it suddenly hit him that he was old.

    What happened? And more importantly, what was he going to do about it? George learns the hard way that when you turn 50, everything changes. You pull a muscle in your sleep. You avoid mirrors at all costs, and always, always wear a robe. You have to schedule an appointment to have sex. You have to dye your hair and buy a bathtub with a door.

    As George learns to embrace life after fifty, he invites readers into his world, sharing the ups and downs of getting older—from his relationship with a much younger woman to a bizarre session with a pet psychic, to a trip behind-the-scenes at his tumultuous two years at Lopez Tonight, to an intimate look at his sacred ground, the golf course—and, for the first time, he reveals in moving detail, the story of the battle for his life against kidney disease.

    I’m Not Gonna Lie will make you laugh at yourself, cry about yourself, and look at turning fifty in a way you never would’ve imagined—through the eyes of George Lopez.

  • Ann

    Did TBS hire Conan with the expectation that his lead in ratings would carry Lopez, or did they hire Conan expecting Lopez to be eventually axed?

    Any opinions?

  • Gary Middleton

    My guess, Ann, is they didn’t think about it that much. They just thought “OMG we can get Conan! We’re entering the big leagues!” Then went to work on the prime time schedule, without sweating whatever might be happening after midnight.

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