Late Night TV Ratings For March 25-29, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 4th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FIRST QUARTER OF 2013

 

 

JAY AND JIMMY TOP CBS’S ‘Late Show’ AND ‘LATE Late Show’ RESPECTIVELY IN EVERY KEY MEASURE AND JIMMY ALSO TOPS ‘Nightline’ HEAD TO HEAD IN ALL KEY CATEGORIES

 

‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS AND ‘Late Show’ EARNS ITS BIGGEST FIRST-QUARTER ADVANTAGE OVER ‘LATE Late Show’ IN FOUR YEARS

 

JIMMY JUMPS VS. THE YEAR-AGO QUARTER BY 17 PERCENT IN 18-34

 

JAY DELIVERS HIS BIGGEST WEEKLONG AUDIENCE IN EIGHT WEEKS

 

UNIVERSAL CITY, Calif. – April 4, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the first quarter of 2013 versus their ABC and CBS time-period competition in viewers 18-49 and total viewers.

 

"Tonight" and "Late Night" delivered bigger audiences than CBS's "Late Show" and "Late Late Show" respectively in all key ratings measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy also won his head-to-head half-hour versus ABC's "Nightline" in all of those key ratings categories.

 

For the first quarter of 2013, "Tonight" stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54 while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

"Tonight's" 17 percent advantage over "Late Show" is its biggest for a first quarter in three years and Jimmy Fallon's 30 percent margin over "Late Late Show" is "Late Night's" biggest for a first quarter in four years

 

Facing ABC's revamped lineup for 12 weeks of the quarter, Jay topped "Jimmy Kimmel Live" in 18-49 viewers for 10 of 12 weeks in viewers 18-49 and 12 of 12 weeks in total viewers, while Jimmy Fallon out-delivered "Nightline" in their head-to-head half-hour during 12 of 12 weeks in 18-49 and 9 of 12 weeks in total viewers.

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 17 percent (1.018 million vs. 871,000), improving on last year's advantage of 4 percent. Jay also generated a 25-54 advantage for the first quarter of 10 percent (1.318 million vs. 1.199 million), up from the year-ago 4 percent, and stretched his 18-34 lead to 16 percent (323,000 vs. 278,000), up from last year’s 13 percent. Jay's total-viewer margin for the quarter was 16 percent (3.562 million vs. 3.074 million), equaling his advantage for the first quarter of 2012.

 

Jimmy Fallon generated a 30 percent lead over "Late Late Show" for the first quarter in viewers 18-49 (684,000 vs. 525,000), up from 17 percent for the year-ago quarter; prevailed in viewers 18-34 by 64 percent (301,000 vs. 184,000), up from the year-ago 37 percent; and led in viewers 25-54 by a 15 percent advantage (789,000 vs. 686,000), up from last year's 13 percent.

 

Jimmy enjoyed a breakthrough quarter in adults 18-34, growing versus the year-ago first quarter by 17 percent (to 301,000 viewers vs. 258,000). It was his biggest quarterly audience of 18-34-year-olds in more than a year, since averaging a slightly higher 302,000 for the fourth quarter of 2011. In the 18-34 demo, Jimmy out-delivered CBS's "Late Show with David Letterman" (301,000 vs. 278,000), despite Letterman's earlier start time.

 

The quarter ended with the week of March 25-29, during which Jay out-delivered "Late Show" and "Kimmel" in all key ratings categories and Jimmy Fallon also prevailed over "Late Late Show" and "Nightline" during their head-to-head half-hour in every key measure. For the week, "Tonight" delivered its biggest average audience (3.541 million) in eight weeks (since the week of January 28-February 1). Note that CBS excluded all Thursday and Friday telecasts last week due to basketball overruns and NBC excluded its Friday telecasts due to the Good Friday holiday. Also, Friday's "Kimmel" was an encore.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 19 weeks in a row and topped "Kimmel" for 10 of their 12 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 23 weeks in a row and "Kimmel" for 12 of 12 weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 24 of the last 25 weeks and prevailed in total viewers for 21 of the last 23 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 12 weeks in a row in viewers 18-49 and eight of the last nine weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and First Quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share*

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3*

 

CBS “Late Late Show,” 0.4/2 *

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers*

 

CBS “Late Show,” 2.7 million viewers*

 

ABC “Kimmel,” 2.6 million viewers*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers*

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Friday's NBC programming is excluded due to the Good Friday holiday and Friday's "Kimmel" was an encore.

 

FIRST QUARTER 2013

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF MARCH 25-29

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

*** Thursday's "Conan" was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 
  • Ann

    @Gary

    IIRC the expectation that TBS had, at least publicly, what that Conan would be pulling in a 1.0+ in the 18-49 demo and would be enough to carry Lopez. Once Conan’s ratings leveled, Lopez’s fate was sealed.

  • Ann

    “was that Conan…”

    Sorry I’m listening to the Jodi Arias trial at the same time. :)

  • Nick

    I still think Conan’s ratings are sad. It gets consistently great lead-in numbers and airs at 11pm, and still can’t manage higher than a 0.6 (and that’s on a good night).

  • Ann

    TBS has definitely moved the goal posts since hiring Conan. It’s bragging rights constantly shifting. Next it will be they have the tallest redhead hosting in all of television history.

  • Aaron

    Questlove confirmed that the Roots will be the band for the Tonight Show with Jimmy Fallon. I wonder if this means that the show will essentially be Late Night with Jimmy Fallon, except with an earlier time slot and a bigger budget and studio

  • Gary Middleton

    Aaron, I have little doubt Fallon will keep doing the show he is doing, with probably some degree of less emphasis on games.

    Ann and Nick, I guess the bottom line must be that $45 million isn’t that much money for 160 hours of original programming, on a channel that gets significant economic benefit from having originals. And it could be less than $45 million. Terms were undisclosed.

  • Ann

    I think one thing you can say about Conan is that his core audience is loyal, but he’s been unable to build on those numbers, I’m not sure how loyal Fallon’s core audience is and his success on TTS will hing on whether he can draw in new viewers.

  • Ann

    oops hinge

  • Gary Middleton

    Ann, being late night champion has generally meant having a following that’s wider than it is deep. So if I’m Fallon, the lack of a fanatical core like what Conan has and Dave once had doesn’t bother me.

    Interesting difference between Dave and Conan. Dave’s core audience has been the one that grew up with him in the 80s. Conan’s core audience is whoever is in their 20s at the time.

  • Ann

    One thing going for Fallon and not Kimmel is that Fallon is likeable while Kimmel not so much. There are those who think Fallon and Kimmel might cancel each other out and Dave could pick up the spoils.

    If Dave is still around and that does happen, would being #1 mean as much to him without Jay on the scene?

  • Gary Middleton

    I think Dave would love to go out #1, and probably will with the hoopla into his final weeks. But until then, I suggest that Fallon and Kimmel have little in common and won’t cancel each other out. Rather Kimmel and Dave are now in the process of doing that to each other, and Leno’s audience will stick with Jimmy: the non-ironic choice at 11:30.

  • Gary Middleton

    Jimmy Fallon, that is.

  • Ann

    Another new idea from Ad Age:

    Jay replacing Matt Lauer on ‘Today’.

    I have to think about that one.

  • Ann

    I’ve thought about it.

    Jay and Jimmy both working at 30 Rock with Jimmy doing TTS and Jay doing ‘Today’?

    I don’t think so.

  • Brad

    “TBS has definitely moved the goal posts since hiring Conan.”

    It sure has. Someone said TBS was going to cancel Lopez Tonight after the first season. I guess because of the might fall it had from the beginning to the end of its first season. My understanding, however, is that Lopez was going to get two years from Telepictures Productions to be on TBS. Conan showed up halfway through that contract. That is why executives had to meet with Lopez and tell him to move his late night show to make room for Conan. Lopez may or may not have wanted to do that. His ratings were starting to level out and were solid so you can see why he would not want to risk a shift to midnight. However, the executives told Lopez that if he didn’t, they are certain Lopez Tonight would not get a third season. Of course Lopez wants a third season and called up Conan to let him know that he is more the welcome to come to TBS at 11:00pm.

    This is where I get upset. When the end of the second season came, and the ratings were 0.2 and CONAN tanked as low as 0.3 in August, TBS pulled the plug on Lopez Tonight. They tried to work something out but the cost analysis of the show was just too much to carry it into a third season. The third season was a verbal agreement, not a written one. It also seemed to be more ploy to get Lopez to get Conan onto TBS, not one that support Team LoCo. It is also believed TBS gave the final call a week before the end of Lopez’s second season in order to avoid any bad publicity of the cancellation like NBC got when Conan was cancelled.

    Personally, I think Lopez got Leno’d by Conan. He had solid ratings but was bumped off the air after being bumped by Conan into midnight. Leno was Conan’s lead-in and cost Conan his job. Conan was the lead-in and did terribly and cost Lopez his job. I like Conan, I like his show, but I think he did terrible as a duo with Lopez. I think Conan does terrible with any late night partners, second only to Letterman and Ferguson. He hardly did anything with Leno or Fallon at NBC. Leno and Fallon has done more together then Conan and Leno ever did in their 17 year experience together. Stewart and Colbert are the best team in late night. Sometimes one feels like an extension of the other. But that’s partnership is all secondary.

    Starting over all again, performing at your worst, no carry over bits or gags. Watching CONAN was a watching a train wreck and no doubt did it effect Lopez Tonight. Conan, your first season was so bad it cost an entire show to be cancelled. And Conan, you should feel bad.

  • Ann

    @Brad

    I’m with you except for: “Personally, I think Lopez got Leno’d by Conan”.

    Lopez got Conan’d by Conan. Conan is the own with the history of pushing people out of their shows and time slots.

    TBS insisted Lopez publicly welcome Conan with open arms or else, They didn’t want the public to know Conan was doing the very thing he accused Jay of doing.

  • Diana Santiago

    When your favorite host gets canned, the solution is trash your nemesis.

    More sour grapes. Repeat until 2015.

  • Ann

    @Diana

    Not trashing but stating fact. You are often putting down Jay yourself, so don’t complain.

  • Brad

    “TBS insisted Lopez publicly welcome Conan with open arms or else, They didn’t want the public to know Conan was doing the very thing he accused Jay of doing.”

    And… Conan could see that his arrival brought nothing but pain to Lopez Tonight. They knew what the ratings are going into CONAN and going out to Lopez Tonight. The could see it all going down hill. They have the history of what Lopez Tonight use to be doing.

    The only way it can be justified that Conan didn’t Leno’d Lopez is that Lopez publicly took a gamble in letting Conan be his lead in, and that it was a gamble that did not work in the long run. It was a smart move for TBS to let Lopez public elect Conan to be on TBS at 11:00pm. It set him up to be the fall guy. Not TBS. It was a Lopez decision. Not TBS. We have all these videos of Lopez saying he is excited to have Conan as a lead in and how he loves his job. Not TBS saying that. Very smart.

    “Interesting difference between Dave and Conan. Dave’s core audience has been the one that grew up with him in the 80s. Conan’s core audience is whoever is in their 20s at the time.”

    It is really interesting. But I can see people growing up with Letterman. Letterman more and more grew up to be what he always was. A grumpy old man with a kooky sense of humor. Conan stayed himself for his 20 years on air. He always had a silly sense of humor. Conan also keeps his appearance of a 30 year old. Ferguson is about the same age but actually looks his age with his salt & pepper hair. Conan is botoxed up, allegedly, and has his hair stylist fix his hair to avoid showing is bald spot at his crown. It fools me. I find Conan and Fallon to be relate-able. Like they are potential older friends you might find on campus. Same with Kimmel and Colbert even but less so. It reminds me of all my high school buddies who really loved Motley Crue, especially Nikki Sixx, but the band has been around since the early 80’s (even longer) but yet we were 15-16 and reading the now 54 year old’s book The Heroin Diaries by Nikki Sixx.

    It is going to get interesting to see these guys get any older.

  • Brad

    @Diana

    I’ve watched Conan more than any other host. I watched three of his Atlanta nights and still need to see Thursday’s episode. I like him. But as Ann said it, we are just stating the facts.

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