Late Night TV Ratings For March 25-29, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 4th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FIRST QUARTER OF 2013

 

 

JAY AND JIMMY TOP CBS’S ‘Late Show’ AND ‘LATE Late Show’ RESPECTIVELY IN EVERY KEY MEASURE AND JIMMY ALSO TOPS ‘Nightline’ HEAD TO HEAD IN ALL KEY CATEGORIES

 

‘TONIGHT’ POSTS ITS BIGGEST FIRST-QUARTER MARGIN OVER ‘Late Show’ IN THREE YEARS AND ‘Late Show’ EARNS ITS BIGGEST FIRST-QUARTER ADVANTAGE OVER ‘LATE LATE SHOW’ IN FOUR YEARS

 

JIMMY JUMPS VS. THE YEAR-AGO QUARTER BY 17 PERCENT IN 18-34

 

JAY DELIVERS HIS BIGGEST WEEKLONG AUDIENCE IN EIGHT WEEKS

 

UNIVERSAL CITY, Calif. – April 4, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the first quarter of 2013 versus their ABC and CBS time-period competition in viewers 18-49 and total viewers.

 

"Tonight" and "Late Night" delivered bigger audiences than CBS's "Late Show" and "Late Late Show" respectively in all key ratings measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy also won his head-to-head half-hour versus ABC's "Nightline" in all of those key ratings categories.

 

For the first quarter of 2013, "Tonight" stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54 while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

"Tonight's" 17 percent advantage over "Late Show" is its biggest for a first quarter in three years and Jimmy Fallon's 30 percent margin over "Late Late Show" is "Late Night's" biggest for a first quarter in four years

 

Facing ABC's revamped lineup for 12 weeks of the quarter, Jay topped "Jimmy Kimmel Live" in 18-49 viewers for 10 of 12 weeks in viewers 18-49 and 12 of 12 weeks in total viewers, while Jimmy Fallon out-delivered "Nightline" in their head-to-head half-hour during 12 of 12 weeks in 18-49 and 9 of 12 weeks in total viewers.

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 17 percent (1.018 million vs. 871,000), improving on last year's advantage of 4 percent. Jay also generated a 25-54 advantage for the first quarter of 10 percent (1.318 million vs. 1.199 million), up from the year-ago 4 percent, and stretched his 18-34 lead to 16 percent (323,000 vs. 278,000), up from last year’s 13 percent. Jay's total-viewer margin for the quarter was 16 percent (3.562 million vs. 3.074 million), equaling his advantage for the first quarter of 2012.

 

Jimmy Fallon generated a 30 percent lead over "Late Late Show" for the first quarter in viewers 18-49 (684,000 vs. 525,000), up from 17 percent for the year-ago quarter; prevailed in viewers 18-34 by 64 percent (301,000 vs. 184,000), up from the year-ago 37 percent; and led in viewers 25-54 by a 15 percent advantage (789,000 vs. 686,000), up from last year's 13 percent.

 

Jimmy enjoyed a breakthrough quarter in adults 18-34, growing versus the year-ago first quarter by 17 percent (to 301,000 viewers vs. 258,000). It was his biggest quarterly audience of 18-34-year-olds in more than a year, since averaging a slightly higher 302,000 for the fourth quarter of 2011. In the 18-34 demo, Jimmy out-delivered CBS's "Late Show with David Letterman" (301,000 vs. 278,000), despite Letterman's earlier start time.

 

The quarter ended with the week of March 25-29, during which Jay out-delivered "Late Show" and "Kimmel" in all key ratings categories and Jimmy Fallon also prevailed over "Late Late Show" and "Nightline" during their head-to-head half-hour in every key measure. For the week, "Tonight" delivered its biggest average audience (3.541 million) in eight weeks (since the week of January 28-February 1). Note that CBS excluded all Thursday and Friday telecasts last week due to basketball overruns and NBC excluded its Friday telecasts due to the Good Friday holiday. Also, Friday's "Kimmel" was an encore.

 

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 19 weeks in a row and topped "Kimmel" for 10 of their 12 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 23 weeks in a row and "Kimmel" for 12 of 12 weeks.

 

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 24 of the last 25 weeks and prevailed in total viewers for 21 of the last 23 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 12 weeks in a row in viewers 18-49 and eight of the last nine weeks in total viewers.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and First Quarter figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share*

 

CBS “Late Show,” 0.6/3*

 

ABC “Kimmel,” 0.7/3*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3*

 

CBS “Late Late Show,” 0.4/2 *

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers*

 

CBS “Late Show,” 2.7 million viewers*

 

ABC “Kimmel,” 2.6 million viewers*

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.5 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers*

 

CBS “Late Late Show,” 1.4 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers*

 

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Friday's NBC programming is excluded due to the Good Friday holiday and Friday's "Kimmel" was an encore.

 

FIRST QUARTER 2013

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.6 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.6 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.6 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF MARCH 25-29

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.5 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million***

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

*** Thursday's "Conan" was delayed by NCAA Basketball and is excluded from these averages.

 

 

 

 

 
  • Brad

    I still can’t get over the fact that after canceling Lopez Tonight and seeing CONAN hit 0.3 in August, TBS buys the cable syndication rights to The Big Bang Theory for $2 million per episode. That’s just crazy. I mean, talk about doubling down on your investment. Good thing it worked out for them.

  • Ann

    @Brad

    “Conan is botoxed up, allegedly, and has his hair stylist fix his hair to avoid showing is bald spot at his crown.”

    I knew about the bald spot but not the botox. I noticed he shaved his chest for his recent naked video. I guess he thought going hairless makes him look younger.

    At 50 I’m sure it’s important to him not to look his age in order to keep his demo. In that respect I feel sorry for him.

  • Gary Middleton

    “When your favorite host gets canned, the solution is trash your nemesis.”

    I think that’s flattering Conan. imo, he doesn’t represent that significant of a place in the psyche of Leno fans in general.

    There were discussions of all the hosts before Jay got canned, there will continue to be afterwards.

  • Brad

    Maybe not botox, but man does he have a lot of work done around the eyes.

    “At 50 I’m sure it’s important to him not to look his age in order to keep his demo. In that respect I feel sorry for him.”

    I feel sorry for him too. He can never embrace aging like Letterman and Ferguson have. Ferguson… that’s how I’d like to age.

  • Gary Middleton

    “I still can’t get over the fact that after canceling Lopez Tonight and seeing CONAN hit 0.3 in August, TBS buys the cable syndication rights to The Big Bang Theory for $2 million per episode. That’s just crazy. I mean, talk about doubling down on your investment.”

    Brad, TBS bought those BBT rights in 2010 weeks after they signed Conan. Conan had not aired yet.

  • Gary Middleton

    “I’m with you except for: “Personally, I think Lopez got Leno’d by Conan”. Lopez got Conan’d by Conan. Conan is the own with the history of pushing people out of their shows and time slots.”

    LOL, that’s twice in a week I’ve heard the point made so succinctly. As Louis CK said on Stern last week of the Conan/Leno situation: “Conan made the first move.”

    FWIW, I think it was all fair game. OK for Conan to push out Jay, OK for Conan to push out Lopez, OK for Leno to take back tonight. Showbiz.

  • Ann

    “FWIW, I think it was all fair game. OK for Conan to push out Jay, OK for Conan to push out Lopez, OK for Leno to take back tonight. Showbiz.”

    I don’t agree that somehow show biz should have a special set of ethics.

    I will say that someone who pushes people out himself, shouldn’t complain about the other guy.

  • Gary Middleton

    “I don’t agree that somehow show biz should have a special set of ethics.”

    I don’t think it does. In the business world, anyone can pursue any job, imo.

    Conan’s behavior afterwards was suspect for sure, but for me less so than his behavior before he got Tonight. I guess it’s coming to mind because of the flawless way Fallon is handling things. Conan was so snarky and disrespectful, it’s retroactively blowing my mind a little. He may have set himself up for his own fall to some extent.

    So fascinating how easily Conan thought he could steamroll. Conan so incredibly intelligent. Yet so immersed in a high brow comedy world where Jay Leno was dismissed as a lumbering goof, he could not process the idea that Leno’s 14 year run as late night king was more than a cosmic accident.

  • Aaron

    “He hardly did anything with Leno or Fallon at NBC.”

    Brad, I don’t think Conan really got the chance to do anything with Fallon since he left the Tonight Show after 7 months.

  • Ann

    @Gary

    I was never good at office politics myself. The field I was in dealt with people’s very lives, so I wasn’t willing to play the games that people play to get ahead.

    I think Conan was surrounded by people who were constantly telling him how great he was, and he believed it. Also people from the ivory tower atmosphere of Ivy League colleges tend to consider themselves a cut above.

    Unfortunately, his disdain for Leno also included disdain for potential viewers in the fly over states too which more than anything made him a mismatch for TTS. It’s also ironic because Carson is one of his heroes, yet Conan looks down upon the same kind of people who were Carson’s bread and butter.

  • Paul Douglas

    You people are really stretching it with the bargain basement psycho-analysis. It’s absurd, you’re attributing malice to things which are more readily explained by poor management. You’re declaring the opinions of people you’ve never met about things they’ve never spoken of and using that as justification to vilify them. That is bonkers. At the risk of resorting to a cliché, there’s a book all about what happened. Go read it.

    Conan and his people did not – absolutely did NOT – push Leno out of Tonight; nor did Leno steal Tonight from Dave. NBC executives made those moves, out of fear of losing Jay to CBS and later Conan to FOX. The very fact Conan’s people were exploring the FOX and other options suggests they had NO INTENTION of forcibly ejecting Jay to secure the career advancement Conan was looking for. It was NBC’s decision to do that. Even then, Conan was hesitant, wanting assurance that Leno would be okay with the deal (something Leno never sought from Dave incidentally, despite having an allegedly far closer friendship with him – in Leno’s partial defence though, this was likely Helen Kushnick’s doing). Leno did acquiesce, albeit with some arm twisting from NBC (and undoubtedly far more of that than Conan & his people were aware of).

    Lopez, if anything, got NBC’d. Even that’s a stretch, because – unlike NBC – TBS sought and received Lopez’s consent for the move BEFORE doing the deal. The first thing, the very first thing, Conan and his people said when TBS asked them to do Conan at 11PM on TBS was “you’ve got a guy there, we’re not looking to do to someone else what just happened to us”, and TBS had that covered by clearing it with Lopez, who personally endorsed the idea to Conan & co over the phone.

    What happened with Dave and Jay, and again with Conan and Jay then Jay and Conan, is that NBC made a call, agreed the deal with the beneficiary, THEN told the guy who was being asked to move or stay put rather than advance that it was a done deal and there was nothing they could do about it, but don’t you just LOVE us NBC execs anyway – we’re all one big happy family skip-a-dee-bleeding-dee.

    All NBC ever had to do was get Dave & Jay or Conan & Jay in the same room, and explain to them what their problem was, and ask them for help. They didn’t do it the first time because of Helen Kushnick. There’s no excuse for not doing it the second and third times. It was bad management. NBC’s executives did a TERRIBLE job. All they had to do was get their guys in a room and hash out a plan. Instead they decided to act like kingmakers pushing pieces around a chessboard, to their eternal cost.

    It’s unclear if they did it the smart way this time, with Jimmy and Jay. The “Tonight” duet definitely seems to have been an effort to imply it WAS done the smart way, but some of the news reports suggest otherwise. One day we’ll know for sure.

  • Nick

    Lol Paul, you can believe that if you want but it’s simply not true. Conan wanted The Tonight Show in 2009, and Leno wanted it back in 2010. It was not simply NBC business politics. This was two men who wanted the same job. This was Conan being sly enough to “explore other options” (I highly doubt he did) in an attempt to get NBC to give him The Tonight Show. This was Leno who would much rather host TTS than TJLS, and jumped on NBC’s offer to return to TTS after neither his nor Conan’s show was working.

    Conan is a sly, sly man, and as much respect as he gets, he’s probably the host that deserves it the least. He never deserved TTS, and anyone even slightly interested in late night television could see from a mile way that he would never work as host. He pushed Leno out – he must have given the NBC execs a real good pitch to make them push their #1 host out of the slot. NBC certainly made the final calls on all the decisions, but Conan was undoubtedly at the forefront of the 2009 switch and Leno undoubtedly at the forefront in the 2010 switch.

  • Brad

    Important…

    2013 Broadcast Network Upfront Meetings

    May 13, 2013 NBC New York Morning
    May 13, 2013 FOX New York Afternoon
    May 14, 2013 Univision New York Morning
    May 14, 2013 ABC New York Afternoon
    May 15, 2013 CBS New York Afternoon
    May 16, 2013 The CW New York Morning

  • Gary Middleton

    “You’re declaring the opinions of people you’ve never met about things they’ve never spoken of and using that as justification to vilify them. That is bonkers. At the risk of resorting to a cliché, there’s a book all about what happened. Go read it.”

    I think you need to read it, Paul.

  • Gary Middleton

    “All NBC ever had to do was get Dave & Jay or Conan & Jay in the same room, and explain to them what their problem was, and ask them for help.”

    That would’ve gone well :)

  • Brad

    “Brad, TBS bought those BBT rights in 2010 weeks after they signed Conan. Conan had not aired yet.”

    Oh right! I remember talking about this now last year. So if Lopez could’ve gotten a third season in and kept his timeslot, I wonder how he would do. I don’t know. All I know his show would probably still have been mediocre with an awesome set. (Btw, I liked his interviews more than others.)

    “The first thing, the very first thing, Conan and his people said when TBS asked them to do Conan at 11PM on TBS was “you’ve got a guy there, we’re not looking to do to someone else what just happened to us”, and TBS had that covered by clearing it with Lopez, who personally endorsed the idea to Conan & co over the phone.” – Paul

    I just think it Conan is a hypocrit for saying “Leno one up’d me and now I’m being pushed me out! Why doesn’t he retire? He’s been doing this for nearly 20 years” when Conan goes to TBS and doesn’t say the same thing. You are the lead-in show, you are effecting the other show’s ratings, maybe you should retire. Three things Leno and Conan shared in 2010 and 2011.

    In the end it’s not even show business, it is just business. Corporation with contracts that have to be met and working with them, or around them, to get what’s best in terms of viewers and thus profit. TBS had too much money invested in Conan and they believed the veteran would turn himself around, he just needed time, and time he did. NBC had too much money and commitments with Leno that it was easier to push out Conan and deal with his contract. It sucks that someone else had such an effect on you, especially when it is a show before you that is having the problems, not you. Unfortunately for those who are apart of the secondary shows, The Tonight Show with Conan O’Brien and Lopez Tonight, such is life.

  • Brad

    Conan twisted NBC’s arm in getting a lucrative deal or he’d jump to Fox. NBC then twisted Jay’s arm in being okay with the deal. Chain reaction. The right thing to do would be to let NBC do some naturally. NBC coming to terms of having Conan helm the Tonight Show in a couple years. Not five years out. FIVE YEARS! A lot changes in five years like Conan getting beaten by Ferguson some nights and new management at NBC sticking with prior commitment’s that make them angry they have to follow through with them.

    Honestly, Conan was given an offer by Fox in 2002 but should have left in 2004 with their second offer once and for all. You want fame and fortune, make a name for yourself. Stopping riding on the success of others like being the successor to Letterman at Late Night and then the successor of Leno/Carson at Tonight. I’m glad Conan got to do that at TBS but there sure was a lot of collateral when there would have been none if jumped to Fox or even FX.

  • jcfreder

    Conan absolutely helped push Leno out. He leveraged the buzz he was getting, his impending contract expiration and possible Fox offer into NBC booting Jay (albeit 5 years down the road). That doesn’t automatically make Conan a bad person, but he was clearly an ambitious one, very similar to the ambitions that Dave and Jay had/have: to host the Tonight Show.

    I don’t really fault Conan for sticking with NBC even with the 5-year lag, but he would have been better off taking a Fox offer (if it was real, which I tend to think it was back then). Of course, he couldn’t have known that Jay had a pay-AND-play contract, which was the biggest single reason NBC kept Jay. I know there are disputes about it now, but if Conan really did not have time-slot protection in his contract, that’s an unforgivable error.

  • Diana Santiago

    “Conan. imo, he doesn’t represent that significant of a place in the psyche of Leno fans in general.”

    And yet you are spending hours and hours trying to blame Conan for the fate of Jay Leno and George Lopez.

    You should move on from anger to acceptance soon. Your diatribe is getting ridiculous. Signing off.

  • Gary Middleton

    “And yet you are spending hours and hours trying to blame Conan for the fate of Jay Leno and George Lopez.”

    Quite the opposite. Have been saying that Conan is responsible for the fate of Conan. Leno is responsible for the fate of Leno. And Lopez doesn’t interest me that much.

    And I’m not sure Brad is such a big Leno fan. He’s very interested in the genre and writes extensive analysis on all the hosts.

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